Ternair vs CDP
Most CDPs (Customer Data Platforms) stop at a central customer view. Your data is compiled and unlocked in a model and you still need to invest in activation.
Ternair offers both a CDP and activation in Marketing Automation, a CxDP. The (data) marketers can still edit, combine and transform customer data themselves without technical knowledge. Up to sending in multiple channels. An option is also to connect Ternair to an existing CDP, Datalake or Datawarehouse.
| Capabilities for customer data-driven working (explanation) | CDP | Ternair |
| Data Collection | ||
| Orders, Transactions, Personal & Company data | ||
| Activities & Deals | ||
| Customer Service data | ||
| Lead management |
x |
x |
| Opt-in, Preferences & Newsletters |
x |
x |
| Website behaviour | x |
x |
| Contact history |
omnichannel |
|
| Campaign data |
omnichannel |
|
| Data Integration | ||
| Import datasources |
x |
x |
| Direct Connect API's |
x |
x |
| Data Mapping, connect multiple sources |
x |
|
| Single Customer View | x |
x |
| Data Intelligence | ||
| Data transformation | x |
x |
| Customer Value | x |
x |
| Hyper Segmentation |
x |
x |
| Data Activation | ||
| Email marketing |
|
x |
| Omnichannel activation |
|
x |
| Delivery |
|
x |
| Real-time activation trigger events |
|
x |
| Real-time activation API's |
x |
|
| Website personalization | x |
x |
+31 (0) 30 687 7103
interesse@ternair.com
