Ternair vs ESP

ESPs (Email Service Providers) are good at customer-friendly setup, drafting and delivery of emails, usually with a flow builder and automation. Data comes from an external source or from their own databases. Therein also lies the limitation. Often only part of the customer data is available, there is no real-time link and segmentation on the data is limited. Moreover, there is often a need to wait and check. If you are working with multiple brands, locations or units, keeping track of the many lists is completely laborious.

 

Within Ternair, marketers have a fully integrated ESP in the platform. They deploy this as part of their complete suite of dynamic data, selection and omnichannel automation capabilities. Data-driven work is only complete when you can combine Data, Intelligence, Content and Delivery (McKinsey 4D model).

 

Capabilities for customer data-driven working (explanation) ESP Ternair
Data Collection
Orders, Transactions, Personal & Company data
Activities & Deals
Customer Service data
Lead management

x

Opt-in, Preferences & Newsletters

x

x

Website behaviour

x

Contact history email

omnichannel

Campaign data email

omnichannel

Data Integration
Import datasources

x

x

Direct Connect API's

x

Data Mapping, connect multiple sources

x

Single Customer View

x

Data Intelligence
Data transformation

x

Customer Value

x

Hyper Segmentation

x

Data Activation
Email marketing

x

x

Omnichannel activation

x

Delivery

single

x

Real-time activation trigger events

x

x

Real-time activation API's

x

Website personalization

x

 

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