Ternair vs Marketing Automation
Marketing Automation platforms make marketers efficient in generating leads and sales. A flow builder is used to set up targeted customer segments for campaigns across multiple channels. Content, landing pages and forms are deployed.
Ternair is a Marketing Automation platform complemented by the power of a CDP. This offers users a flexible data layer in which data is directly available and editable for (data) marketers, without the need for real-time import. This gives speed, flexibility and freedom.
| Capabilities for customer data-driven working (explanation) | Marketing Automation | Ternair |
| Data Collection | ||
| Orders, Transactions, Personal & Company data | ||
| Activities & Deals | ||
| Customer Service data | ||
| Lead management |
x |
x |
| Opt-in, Preferences & Newsletters |
x |
x |
| Website behaviour |
x |
|
| Contact history | omnichannel |
omnichannel |
| Campaign data | omnichannel |
omnichannel |
| Data Integration | ||
| Import datasources |
x |
x |
| Direct Connect API's |
x |
x |
| Data Mapping, connect multiple sources |
x |
|
| Single Customer View |
x |
|
| Data Intelligence | ||
| Data transformation |
x |
|
| Customer Value |
x |
|
| Hyper Segmentation |
x |
x |
| Data Activation | ||
| Email marketing |
x |
x |
| Omnichannel activation |
x |
x |
| Delivery |
x |
x |
| Real-time activation trigger events |
x |
x |
| Real-time activation API's |
x |
|
| Website personalization |
x |
+31 (0) 30 687 7103
interesse@ternair.com
