Ternair vs CRM
Customer relationship management (CRM) platforms are made for Sales. For capturing and combining relational interactive sales data from leads and customers. Marketers are looking for new leads. For recognition, enrichment and activation. Based on all data, from content, from dynamic segments, look-a-likes, website recognition, clicks on emails and external data sources.
Ternair makes all data from CRM systems available to marketers. They combine it with other prospect data, model, automate and personalize Customer Journeys. New and nurtured leads come back into the CRM systems as Sales Qualified automated.
| Capabilities for customer data-driven working (explanation) | Marketing Automation | Ternair |
| Data Collection | ||
| Orders, Transactions, Personal & Company data | ||
| Activities & Deals | x | |
| Customer Service data | x | |
| Lead management |
x |
x |
| Opt-in, Preferences & Newsletters |
|
x |
| Website behaviour |
x |
|
| Contact history |
omnichannel |
|
| Campaign data |
omnichannel |
|
| Data Integration | ||
| Import datasources |
|
x |
| Direct Connect API's |
x |
x |
| Data Mapping, connect multiple sources |
x |
|
| Single Customer View |
x |
|
| Data Intelligence | ||
| Data transformation |
x |
|
| Customer Value |
x |
|
| Hyper Segmentation |
|
x |
| Data Activation | ||
| Email marketing |
|
x |
| Omnichannel activation |
|
x |
| Delivery |
|
x |
| Real-time activation trigger events |
|
x |
| Real-time activation API's |
x |
|
| Website personalization |
x |
+31 (0) 30 687 7103
interesse@ternair.com
