Customer data platform
Customer data platform:
Collect data, edit, segment and personalize
Collect data, edit, segment and personalize
CDPs come in shapes and sizes. Our CDP is based on the principle: connect all data flexibly and use it directly in campaigns. At Ternair, you can first use the CDP for your Marketing Automation, and then build a 360° customer view.
See how BSL uses a Customer Data Platform to send 50 to 60 million personalized e-mails per year.
What is a Customer Data Platform (CDP) and how does our solution work?
This is what I want
Collect all relationship data
We connect transaction databases, ERP, CRM, Data warehouse, web shop, email, whatever data sources you have. And with our integrated platform, you’re going to generate a lot of data that you also store directly in the CDP.
Marketing database for 360-degree customer viewWith no impact on operational processes, you are free to aggregate your data, calculate Customer Lifetime Values, Churn risks, loyal target groups. Or add data via Excel or other platforms. Unlimited and real-time available for all users.
How specific and up-to-date information improves customer relationships
Personalization and 360°
A CDP is not a fixed data model; customers move and your CDP moves with them. By analyzing, visualizing and learning from campaigns, you build increasingly personalized journeys and complete profiles of your customers.
How to apply dynamic and personalized content to websitesFind out how others are successfully working with a customer data platform
"With a 360-degree view, we know who they are, what they purchase, what they do, what they consult and when and how often they do this. We can also analyze developments. This is important to only send relevant offers when setting up the marketing channels and not to bother customers with information that is not relevant."
Michael Dam
Marketing Manager
360°
customer profile
60
million personalized e-mails per year
Privacy proof
Ternair's database is privacy-proof
"Using the Ternair Marketing Cloud, we can communicate more efficiently and effectively to customers and prospects about our trade fair offer. More efficient, because it costs us less time and manpower; more effective, because the information we now distribute is based on integrated, up-to-date customer knowledge. This is reflected in higher conversions on our marketing communication."
André Hooijer
Operations Director
360˚ customer view
relevant content based on complete customer data
160.000 professionals
central marketing database
Higher
conversions and lower costs
"The strength of Ternair is that they can quickly relate to the problem. We have never talked to sales people, but only to professionals. Since the company is not too large, it is easy to communicate as the lines of communication are short. Thanks to the Ternair Marketing Cloud, we can communicate with our target group in a structured way. We no longer lose time with internal coordination and searches, but can focus on output."
Pieter Lieverse
Managing Director
Data
Bundling of customer data
Saving
Time savings
Focus
Focus on output
"The extensive possibilities and flexibility of the Ternair Platform help us achieve our marketing objectives every day. Ternair provides active input with respect to optimisations by acting as a partner in the collaboration. This enables us to stay relevant in our management communication with our customers."
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Customer data platform: what is it and how does it work?
To help companies organize and leverage their customer data, a Customer Data Platform (CDP) provides the solution. But how exactly does a CDP function? A Customer Data Platform is a sophisticated system that integrates and centralizes various sources of customer data, giving marketers a clear picture of their customers. This platform works in real time and uses advanced algorithms to create a 360-degree view of customer interactions.
- What is a customer data platform?
- Why a customer data platform?
- Customer data platform: software
- CDP at Ternair
- FAQ: Frequently asked questions about a customer data platform
What is a customer data platform?
A Customer Data Platform is more than just a repository for customer data; it is a sophisticated solution that enables companies to understand and optimize customer interactions. It integrates data from various channels, such as websites, social media, emails and purchases, to create a cohesive customer profile. With a CDP, marketers can use this data to deliver personalized and relevant experiences to individual customers, increasing engagement and loyalty.
Why a customer data platform?
The value of a Customer Data Platform lies in its ability to transform customer data into actionable insights. By providing a centralized view of customer interactions, a Customer Data Platform enables companies to develop targeted marketing campaigns, improve customer satisfaction and optimize business performance. It is the key to understanding customer behavior and making data-driven decisions.
Customer data platform: software
Behind the success of a Customer Data Platform is sophisticated software. This software not only enables the collection and storage of customer data, but also offers powerful analysis and automation capabilities. With the right one, you benefit from real-time insights, segmentation of target groups and activation of personalized campaigns.
CDP at Ternair
At Ternair, we understand the critical role of a Customer Data Platform. Our CDP enables companies to seamlessly integrate, segment and activate data for personalized communications. With Ternair, you can fully harness the power of customer data to create relevant interactions and increase customer engagement.
Our approach
Our approach includes not only the implementation of the Customer Data Platform but also a strategic approach to the use of customer data. We help companies define their goals, optimize their data usage, and develop personalized campaigns that add value to every customer interaction.
FAQ: Frequently asked questions about a customer data platform
- What makes a Customer Data Platform different from other data storage systems?
A CDP is distinguished by its ability to integrate and organize data from various sources into individual customer profiles. Unlike traditional storage systems, a CDP provides real-time insights and opportunities for personalized actions. - How does a Customer Data Platform contribute to marketing automation?
A CDP plays an essential role in marketing automation by enabling data-driven automation. It enables marketers to automate personalized campaigns based on behavior and preferences, increasing efficiency, and increasing the impact of marketing activities. - What measures does Ternair take to ensure the security of customer data within the Customer Data Platform?
At Ternair, we take data security extremely seriously. Our Customer Data Platform is designed with strict security measures to ensure the confidentiality and integrity of customer data. We comply with all relevant privacy laws and standards.
+31 (0) 30 687 7103
interesse@ternair.com
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