360 degree customer view

360 degree customer view: really understand your customer

With a 360-degree customer view, you collect all relevant customer data in one place. This allows you to personalize communications, better understand customer behavior and respond to needs in a more targeted way. That is the basis for strong customer relationships and effective marketing.

What exactly is a 360-degree customer view and why is it important?

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TOP FEATURES

How does Ternair's 360-degree customer view help?

Customer data central Golden records Promising customer profiles Visualization, Reporting and Analytics Customer Data

Integrate data

Collect and connect customer data from multiple channels

Ternair brings together data from all your sources: from CRM systems and web shops to customer service tools. We collect, clean and unify this scattered data into unique records in one central profile database that is updated daily.

Customer data central
Gather all customer information into one profile database, so marketing efforts are more quickly and efficiently tailored to unique customer behaviors.
Reliable data collection
Build a solid foundation by consolidating data from all sources into a unified and always up-to-date 360-degree customer view.
Marketing Database
Realize a central place where all interactions come together for a complete history of the customer relationship.

Marketing database for 360-degree customer view

Collect and connect customer data from multiple channels

Enrich customer profiles

Optimize customer interactions with Golden Records

We combine customer data from various sources into one accurate and up-to-date profile: the Golden Record. This integrated customer profile makes it possible to personalize and better tailor all your customer interactions.

Integrated Golden Records
Always work with reliable and complete customer information by fusing different data sources into one up-to-date profile.
Relevant communication
Adjust your message instantly based on the most complete customer profile to improve the customer experience and achieve faster responses.
Data integrity
Provide a unique and sanitized record per customer so that duplicate data or outdated information is a thing of the past.

This is how actual data strengthens customer relationships

Optimize customer interactions with Golden Records

Smart segmentation

Boost customer engagement through smart segmentation

Use advanced segmentation to better target your marketing strategies. Segment based on dynamic attributes such as interest, purchase history, RFM and Customer Lifetime Value.

Promising customer profiles
Identify your most valuable audiences by smartly segmenting by behavior, purchases and in-depth customer characteristics.
Increased customer engagement
Create personalized content and campaigns that perfectly match the specific needs and interests of your segments.
Dynamic target groups
Divide customers into segments in real time based on their most recent actions and preferences.

Smart segmentation for personalized content

Boost customer engagement through smart segmentation

Data reporting

Real-time data visualization and customized insights

Gain direct access to current customer data and instantly view visualizations of your performance. Link prepared data sets via APIs to your own BI tools or build dashboards within Ternair that add real value to your marketing approach.

Visualization, Reporting & Analytics
Build dashboards that support your marketing approach and gain instant insight into the effectiveness of your customer interactions.
Data-driven decisions
Directly deploy marketing efforts based on up-to-date dashboards and preferences, supported by valuable analytics.
BI integration
Easily unlock your data to external tools for in-depth reports that inform the entire organization.

Learn more about data reporting

Real-time data visualization and customized insights

Activate customer data

Build powerful campaigns with Ternair's 360-degree customer view

With Ternair's 360-degree customer view, you can not only develop data-driven campaigns, but also automatically activate customer data across channels.

Real-time data-driven campaigns
Automate your communications based on actual customer behavior and increase conversion through personalized content at the right time.
Enhanced customer experience
Use automated data activation to increase the efficiency of your campaigns and continuously optimize your customer interactions.
Omnichannel reach
Activate your central data directly to email, social media, SMS or web for a seamless experience at every touchpoint

Use your customer data for campaigns

Build powerful campaigns with Ternair's 360-degree customer view

Build a 360-degree customer view with Ternair

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What makes Ternair's 360-degree customer view unique?

At Ternair, we don't just help you with technology, we offer personal guidance. Our flexible and scalable solution ensures that you can easily integrate customer data and that your marketing team can start working with customer data right away without complicated technical intermediate layers.

With Ternair's 360-degree customer view, you can integrate different data sources and customize the solution to fit your existing systems. The platform grows with your organization and offers unlimited possibilities for linking data and tools.
Ternair ensures that customer data is securely collected, stored and processed. The platform is GDPR-compliant and provides a first-party data solution, so you can build customer relationships without worrying about privacy or compliance.

SUCCESS STORIES

Learn how others are successfully deploying Ternair's 360-degree customer view

REVIEWS

Here's what our customers are saying

Ternair is a fine party to work with. The platform is user-friendly and offers us numerous possibilities in the area of marketing automation, among other things. The professionals at Ternair think along with you and are always there for you.

Danique Jong - from Leek

Construction size

Very nice party to work with. Pleasant, intuitive software and thoughtful contacts.

Darren Besselink

Career

Ternair gives us the ability to combine different data sources. This gives us the freedom to set up campaigns where the limits of impossibility are far away. Thanks to the tool and professional guidance, our results have improved by over 100%.

Anouk Schuchmann

Marketer Cosmetique Totale

Solutions are sought and found with great flexibility and professionalism. Ternair makes an important contribution to the marketing communications of VluchtelingenWerk.

Aase Kretzschmar

Communications advisor Refugee Council

With Ternair, we can automatically choose the right time to send certain messages. The flows are tailored to the interests someone shows. We have visibility into the whole process and are increasingly aware of who to send what and when, so we don't bother anyone with our messages. So the frequency of our emails can be reduced while the effectiveness is higher.

Michael Dam

Marketing Manager BSL Media & Learning

Using the Ternair Marketing Cloud, we can communicate more efficiently and effectively to customers and prospects about our trade show offerings. More efficient, because it takes us less time and manpower; more effective, because the information we now disseminate is based on integrated, up-to-date customer knowledge. This manifests itself in higher conversions on our marketing communications.

André Hooijer

Operations Director ISE

Ternair's smart solutions allow us to deliver relevant content at the right time. This not only gives our customers a highly personalized experience, but also allows us to optimize the effectiveness and return on investment of our campaigns and activities even better!

Kevin Wetzel

Marketing Director Sijthoff Media

Ternair's software is flexible and the implementation of the various modules was arranged in no time. Ternair thinks along with the business, they want to accelerate, just like us.

Arjan Goorman

Head of Marketing Agrio

If you want to professionalize your marketing campaigns, Ternair is the right place. They have solutions for simple and the most complicated campaigns. The tools are easy to use and the people at Ternair are always there for you. Top partner if you are looking for marketing automation.

Astrid Geraats

Marketer at Royal Boom Publishers

The extensive possibilities and flexibility of the Ternair Platform help us daily in achieving our marketing goals. Ternair actively thinks along with us about optimizations by acting as a partner in the cooperation. In this way, we remain relevant in our executive communication with our customers.

Mark de Bra

Database Marketer RAI Amsterdam

RELIABLE & SAFE

Recognitions we are proud of

WHY TERNAIR?

What makes Ternair unique?

CDP/Marketing Automation software including channels, which flexibly connects your data. For organizations that are taking steps in data marketing and would like practical support in doing so.

Flexible data model

Ternair follows your data model. As a result, sources can be unlocked in no time in Ternair, edited by yourself, and also modified.

Unhindered data linking

Data connections create headaches. We unburden you, we connect to any data source, make it work.

Creator support

We unburden you, we connect to any data source, make sure it keeps working, and help you deploy it.

Dutch software organization

We are specialists who speak your language and understand (industry) challenges. Naturally also deployed and supported internationally.

Central data, GDPR proof, ISO certified

We centralize and ensure the security and management of your data, so you build and leverage your first-party data with confidence.

Customer rating and experience

Customer satisfaction is really our driving force, feel free to speak to our customers. It is the basis of the self-developed software and makes us stand out in the market with expensive and complex or just standard, barely supported software.

Want to know more about Ternair?

More than a 360-degree customer view

Discover all our products and modules

Want to discover how 360-degree customer views can help your organization grow? With Ternair, you work from one central environment where data, channels and automation come together for maximum impact.

Customer Data Platform

Centralize dispersed customer data from CRM, web shops and marketing tools into one powerful Customer Data Platform (CDP). By unifying these sources into a "Golden Record," you are always working with one reliable and up-to-date customer profile. This enables you to break through data silos and base every marketing decision on complete customer data.

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Marketing Automation

Automate entire customer journeys by triggering campaigns based on real-time actions, such as a download, purchase or website visit. With smart workflows, send the right message at the ideal moment in the customer journey without manual work.

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Email marketing

Deploy email as a strategic tool by fully personalizing newsletters and campaigns through dynamic templates. The content of your emails is automatically adjusted based on individual profile characteristics, interests and current click behavior.

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Data connectivity

Bring all your internal and external data sources together directly in the flowbuilder. By connecting data in real time, you are always working with up-to-date customer information and avoiding fragmentation between systems. Data connectivity is the foundation of an effective omnichannel strategy and saves IT, data and marketing teams time.

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Content personalization

Relevance is created by tailoring content to the individual customer. Display personalized content in emails, apps, SMS and on the web, based on behavior and preferences. This way you give each customer a unique and consistent experience across all channels.

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Hypersegmentation

Segment audiences in detail based on profile characteristics, purchase history and real-time website behavior. Combine data sources to build highly targeted campaigns. In-depth segmentation increases relevance, engagement and conversion.

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KNOWBANK

All about a 360 degree customer view

DEMO

Meet Ternair

We'd love to show you what Ternair has to offer.

KNOW

What is a 360-degree customer view?

We create a lot of interesting content about 360-degree customer views.

SUCCESS STORIES

You can achieve this with Ternair

Find out how our customers achieve success with Ternair.

Experience it for yourself

Find out what Ternair can do for you

Interested? We'll show you without obligation how we can achieve your goals. If we're good at anything, it's connecting Ternair to specific issues.

Call us

+31 (0)30 687 71 03

Send an email

interesse@ternair.com

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