360 degree customer view

360 degree customer view: really understand your customer

With a 360-degree customer view,you collect all relevant customer data in one place. This allows you to personalize communications, better understand customer behavior and respond to needs in a more targeted way. That is the basis for strong customer relationships and effective marketing.

What exactly is a 360-degree customer view and why is it important?

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TOP FEATURES

How does Ternair's 360-degree customer view help?

Customer data central Golden records Promising customer profiles Visualization,Reporting and Analytics Customer Data

Integrate data

Collect and connect customer data from multiple channels

Ternair brings together data from all your sources: from CRM systems and web shops to customer service tools. We collect, clean and unify this scattered data into unique records in one central profile database that is updated daily.

Customer data central
Gather all customer information into one profile database,so marketing efforts are more quickly and efficiently tailored to unique customer behaviors.
Reliable data collection
Build a solid foundation by consolidating data from all sources into a unified and always up-to-date 360-degree customer view.
Marketing Database
Realize a central place where all interactions come together for a complete history of the customer relationship.

Learn more about data integration

Collect and connect customer data from multiple channels

Enrich customer profiles

Optimize customer interactions with Golden Records

We combine customer data from various sources into one accurate and up-to-date profile: the Golden Record. This integrated customer profile makes it possible to personalize and better tailor all your customer interactions.

Integrated Golden Records
Always work with reliable and complete customer information by to merge different data sources into a single up-to-date profile.
Relevant communication
Adjust your message instantly based on the most complete customer profile to improve the customer experience and achieve faster responses.
Data integrity
Ensure that you have a unique and validated record for each customer, so that duplicate data or outdated information is a thing of the past.

Discover the Customer Data Platform

Optimize customer interactions with Golden Records

Smart segmentation

Boost customer engagement through smart segmentation

Use advanced segmentation to better target your marketing strategies. Segment based on dynamic attributes such as interest,purchase history,RFM and Customer Lifetime Value.

Promising customer profiles
Identify your most valuable audiences by smartly segmenting by behavior,purchases and in-depth customer characteristics.
Increased customer engagement
Create personalized content and campaigns that perfectly match the specific needs and interests oryour segments.
Dynamic target groups
Divide customers into segments in real time based on their most recent actions and preferences.

More about segmentation

Boost customer engagement through smart segmentation

Data reporting

Real-time data visualization and customized insights

Get instant access to up-to-date customer data and view real-time visualizations of your performance. Connect prepared datasets Integrate with your own BI tools via APIs,or build dashboards within Ternair that truly add value to your marketing strategy.

Visualization,Reporting & Analytics
Build dashboards that support your marketing approach and gain instant insight into the effectiveness of your customer interactions.
Data-driven decisions
Directly deploy marketing efforts based on up-to-date dashboards and preferences,supported by valuable analytics.
BI integration
Easily unlock your data to external tools for in-depth reports that inform the entire organization.

Explore the Report Center

Real-time data visualization and customized insights

Activate customer data

Build powerful campaigns with Ternair's 360-degree customer view

With Ternair's 360-degree customer view,you can not only develop data-driven campaigns,but also automatically activate customer data across channels.

Real-time data-driven campaigns
Automate your communications based on actual customer behavior and increase conversion through personalized content at the right time.
Enhanced customer experience
Use automated data activation to increase the efficiency oryour campaigns and continuously optimize your customer interactions.
Omnichannel reach
Send your central data directly to e-mail, social media, Text Message or website personalization for a seamless experience at every touchpoint

Learn more about omnichannel marketing

Build powerful campaigns with Ternair's 360-degree customer view

Build a 360-degree customer view with Ternair

Learn more 15min 1-on-1

What makes Ternair's 360-degree customer view unique?

At Ternair,we don't just help you with technology,but we offer personal guidance. Our flexible and scalable solution makes it easy to integrate customer data and allows your marketing team to get started right away with customer data without any complicated technical intermediaries.

With Ternair’s 360-degree customer view,you can Integrate various data sources and adapt the solution to your existing systems. The platform grows with your organization and offers unlimited possibilities for Integrating data and tools.
Ternair ensures that customer data is collected,stored,and processed securely. The platform is GDPR-compliant and offers a first-party data solution,so you can build customer relationships without worrying about privacy or compliance.

SUCCESS STORIES

Learn how others are successfully deploying Ternair's 360-degree customer view

REVIEWS

Here's what our customers are saying

Ternair is a fine party to work with. The platform is user-friendly and offers us numerous possibilities in the area ormarketing automation,among other things. The professionals at Ternair think along with you and are always there for you.

Danique Jong - from Leek

Construction size

Very nice party to work with. Pleasant,intuitive software and thoughtful contacts.

Darren Besselink

Career

Ternair gives us the ability to combine different data sources. This gives us the freedom to set up campaigns where the limits orimpossibility are far away. Thanks to the tool and professional guidance,our results have improved by over 100%.

Anouk Schuchmann

Marketer Cosmetique Totale

Solutions are sought and found with great flexibility and professionalism. Ternair makes an important contribution to the marketing communications orVluchtelingenWerk.

Aase Kretzschmar

Communications advisor Refugee Council

With Ternair,we can automatically choose the right time to send certain messages. The flows are tailored to the interests someone shows. We have visibility into the whole process and are increasingly aware orwho to send what and when,so we don't bother anyone with our messages. So the frequency orour emails can be reduced while the effectiveness is higher.

Michael Dam

Marketing Manager BSL Media & Learning

Using the Ternair Marketing Cloud,we can communicate more efficiently and effectively to customers and prospects about our trade show offerings. More efficient,because it takes us less time and manpower; more effective,because the information we now disseminate is based on integrated,up-to-date customer knowledge. This manifests itself in higher conversions on our marketing communications.

André Hooijer

Operations Director ISE

Ternair's smart solutions allow us to deliver relevant content at the right time. This not only gives our customers a highly personalized experience,but also allows us to optimize the effectiveness and return on investment orour campaigns and activities even better!

Kevin Wetzel

Marketing Director Sijthoff Media

Ternair's software is flexible and the implementation orthe various modules was arranged in no time. Ternair thinks along with the business,they want to accelerate,just like us.

Arjan Goorman

Head orMarketing Agrio

The extensive possibilities and flexibility orthe Ternair Platform help us daily in achieving our marketing goals. Ternair actively thinks along with us about optimizations by acting as a partner in the cooperation. In this way,we remain relevant in our executive communication with our customers.

Mark de Bra

Database Marketer RAI Amsterdam

RELIABLE & SAFE

Recognitions we are proud of

WHY TERNAIR?

What makes Ternair unique?

CDP/Marketing Automation software including channels,which flexibly connects your data. For organizations that are taking steps in data marketing and would like practical support in doing so.

Flexible data model

Ternair follows your data model. As a result,sources can be unlocked in no time in Ternair,edited by yourself,and also modified.

Unhindered data linking

Data connections create headaches. We unburden you,we connect to any data source,make it work.

Creator support

We unburden you,we connect to any data source,make sure it keeps working,and help you deploy it.

Dutch software organization

We are specialists who speak your language and understand (industry) challenges. Naturally also deployed and supported internationally.

Central data,GDPR proof,ISO certified

We centralize and ensure the security and management oryour data,so you build and leverage your first-party data with confidence.

Customer rating and experience

Customer satisfaction is really our driving force,feel free to speak to our customers. It is the basis orthe self-developed software and makes us stand out in the market with expensive and complex or just standard,barely supported software.

Want to know more about Ternair?

More than a 360-degree customer view

Discover all our products and modules

Want to discover how 360-degree customer views can help your organization grow? With Ternair,you work from one central environment where data,channels and automation come together for maximum impact.

Customer Data Platform

Centralize dispersed customer data from CRM,web shops and marketing tools into one powerful Customer Data Platform (CDP). By unifying these sources into a "Golden Record," you are always working with one reliable and up-to-date customer profile. This enables you to break through data silos and base every marketing decision on complete customer data.

Discover CDP

Marketing Automation

Automate entire customer journeys by triggering campaigns based on real-time actions,such as a download,purchase or website visit. With smart workflows,send the right message at the ideal moment in the customer journey without manual work.

Discover Marketing Automation

Email marketing

Deploy email as a strategic tool by fully personalizing newsletters and campaigns through dynamic templates. The content oryour emails is automatically adjusted based on individual profile characteristics,interests and current click behavior.

Discover Email Marketing

Data connectivity

Bring all your internal and external data sources together directly in the flowbuilder. By connecting data in real time,you are always working with up-to-date customer information and avoiding fragmentation between systems. Data connectivity is the foundation oran effective omnichannel strategy and saves IT,data and marketing teams time.

Discover Data Connectivity

Content personalization

Relevance is created by tailoring content to the individual customer. Display personalized content in emails,apps,Text Message and on the web,based on behavior and preferences. This way you give each customer a unique and consistent experience across all channels.

Discover Content Personalization

Hypersegmentation

Segment audiences in detail based on profile characteristics,purchase history and real-time website behavior. Combine data sources to build highly targeted campaigns. In-depth segmentation increases relevance,engagement and conversion.

Discover Hypersegmentation

Discover Your 360-Degree Customer View in 15 Minutes

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KNOWLEDGE BASE

All about a 360 degree customer view

DEMO

Meet Ternair

We'd love to show you what Ternair has to offer.

KNOWLEDGE

What is a 360-degree customer view?

We create a lot orinteresting content about 360-degree customer views.

SUCCESS STORIES

You can achieve this with Ternair

Find out how our customers achieve success with Ternair.

FAQ

Frequently Asked Questions About the 360-Degree Customer View at Ternair

What is the difference between a 360-degree view orthe customer and a Customer Data Platform (CDP)?

A 360 degree customer view is a single,comprehensive,and up-to-date overview of your customer. The Customer Data Platform Ternair’s technology makes this possible by consolidating customer data from CRM systems, online stores, and other sources into Golden Records. So you need the CDP to achieve a complete 360-degree view of the customer.

Can the 360-degree customer view be integrated with our existing CRM or e-commerce systems?

Yes. Ternair adapts to your data model rather than the other way around,allowing you to quickly access existing sources. The platform connects with virtually any data source,from CRM systems to online stores and customer service tools,without having to build complex technical integrations yourself.

Is the solution suitable for smaller organizations,or mainly for large companies?

Both. The platform is designed to be flexible and scalable,allowing it to grow with your organization—from startup marketing teams to large,complex companies. This means you can implement it based on where you are now,rather than starting with an unnecessarily complex system.

How does Ternair ensure the privacy and security orcustomer data?

The platform is GDPR-compliant and ISO-certified, and operates entirely on the basis of first-party data. Customer data is collected,stored,and processed centrally and securely,allowing you to build customer relationships without compliance risks.

How quickly can I get started with a 360-degree customer view through Ternair?

You'll be done in just 15 minutes no-obligation demo with Ternair. Because the platform doesn't require any complex technical middleware, your marketing team can quickly get started on their own with customer data,supported by personal guidance.

Experience it for yourself

Find out what Ternair can do for you

Interested? We'll show you without obligation how we can achieve your goals. If we're good at anything,it's connecting Ternair to specific issues.

Call us

+31 (0)30 687 71 03

Send an email

interesse@ternair.com

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Do you want to know more about how we handle your data? Read our privacy statement.