By flipping event marketing from outbound to inbound, publisher Bohn Stafleu van Loghum (BSL) has realized conversion improvements of as much as 50%. Bulk emails are a thing of the past; recipient behavior determines when they receive which message.
"With Ternair, we can automatically choose the right time to send certain messages. The flows are tailored to the interests someone shows. We have visibility into the whole process and know better and better who to send what and when, so we don't bother anyone with our messages. So the frequency of our emails can go down while the effectiveness is higher."
