Integrated Systems Events (ISE) wanted to professionalize and tailor its event communications to individual customer characteristics. By building a 360˚ customer view of visitors - across multiple trade show editions - ISE is able to provide relevant content based on complete customer data.
"Using Ternair, we can communicate more efficiently and effectively to customers and prospects about our trade show offerings. More efficient, because it takes us less time and manpower; more effective, because the information we now disseminate is based on integrated, up-to-date customer knowledge. That manifests itself in higher conversions on our marketing communications."
