Customer Data Platform
Customer Data Platform: organize your customer data
CDPs come in shapes and sizes. Our CDP is based on the principle: connect all data flexibly and be able to use it directly in campaigns. You can use the CDP at Ternair first for your Marketing Automation, and then build a 360° customer view.
What is a Customer Data Platform (CDP) and how does our solution work?
TOP FEATURES
How does Ternair's Customer Data Platform work?
Data integration
Collection of all relationship data
We connect transaction databases, ERP, CRM, Datawarehouse, web shop, email, whatever data sources you have. And with our integrated platform, you're going to generate a lot of data that you also store directly in the CDP.
Hypersegmentation
Editing and segmentation
With no impact on operational processes, you are free to aggregate your data, calculate Customer Lifetime Values, Churn risks, loyal audiences. Or add data via Excel or other platforms. Unlimited and real time available to all users.
Content Personalization
Personalization and 360° customer view
A CDP is not a fixed data model; customers move and your CDP moves with them. By analyzing, visualizing and learning from campaigns, you build increasingly personalized journeys and complete profiles of your customers.
All your customer data in one place with Ternair's CDP
SUCCESS STORIES
Find out how others are successfully deploying the Customer Data Platform
REVIEWS
Here's what our customers are saying
Ternair is a fine party to work with. The platform is user-friendly and offers us numerous possibilities in the area of marketing automation, among other things. The professionals at Ternair think along with you and are always there for you.
Danique Jong - from Leek
Construction size
Very nice party to work with. Pleasant, intuitive software and thoughtful contacts.
Darren Besselink
Career
Ternair gives us the ability to combine different data sources. This gives us the freedom to set up campaigns where the limits of impossibility are far away. Thanks to the tool and professional guidance, our results have improved by over 100%.
Anouk Schuchmann
Marketer Cosmetique Totale
Solutions are sought and found with great flexibility and professionalism. Ternair makes an important contribution to the marketing communications of VluchtelingenWerk.
Aase Kretzschmar
Communications advisor Refugee Council
With Ternair, we can automatically choose the right time to send certain messages. The flows are tailored to the interests someone shows. We have visibility into the whole process and are increasingly aware of who to send what and when, so we don't bother anyone with our messages. So the frequency of our emails can be reduced while the effectiveness is higher.
Michael Dam
Marketing Manager BSL Media & Learning
Using the Ternair Marketing Cloud, we can communicate more efficiently and effectively to customers and prospects about our trade show offerings. More efficient, because it takes us less time and manpower; more effective, because the information we now disseminate is based on integrated, up-to-date customer knowledge. This manifests itself in higher conversions on our marketing communications.
André Hooijer
Operations Director ISE
Ternair's smart solutions allow us to deliver relevant content at the right time. This not only gives our clients a highly personalized experience, but also allows us to optimize the effectiveness and return on investment of our campaigns and activities even better!
Kevin Wetzel
Marketing Director Sijthoff Media
Ternair's software is flexible and the implementation of the various modules was arranged in no time. Ternair thinks along with the business, they want to accelerate, just like us.
Arjan Goorman
Head of Marketing Agrio
If you want to professionalize your marketing campaigns, Ternair is the right place. They have solutions for simple and the most complicated campaigns. The tools are easy to use and the people at Ternair are always there for you. Top partner if you are looking for marketing automation.
Astrid Geraats
Marketer at Royal Boom Publishers
The extensive possibilities and flexibility of the Ternair Platform help us daily in achieving our marketing goals. Ternair actively thinks along with us about optimizations by acting as a partner in the cooperation. In this way, we remain relevant in our executive communication with our customers.
Mark de Bra
Database Marketer RAI Amsterdam
KENNISBANK
All about Customer Data Platform
WHY TERNAIR?
What makes Ternair unique?
CDP/Marketing Automation software including channels, flexibly connecting your data. For organizations that are taking steps in data marketing and would like practical support in doing so.
Flexible data model
Ternair follows your data model. As a result, sources are unlocked, self-editable, and also customizable in Ternair in no time.
Unhindered data linking
Data connections create headaches. We unburden you, we connect to any data source, make it work.
Creator support
We unburden you, we connect to any data source, make sure it keeps working, and help you deploy it.
Dutch software organization
We are specialists who speak your language and understand (industry) challenges. Naturally also deployed and supported internationally.
Central data, GDPR proof, ISO certified
We centralize and ensure the security and management of your data, so you build and leverage your first-party data with confidence.
Customer rating and experience
Customer satisfaction is really our driving force, feel free to speak to our customers. It is the basis of the self-developed software and makes us stand out in the market with expensive and complex or just standard, barely supported software.
More than a Customer Data Platform
Discover all our products and modules
Ternair offers customized solutions to meet the specific needs of each company. Our modules add additional functionalities to the CDP & Marketing Automation solution. Discover them in more detail.
Marketing Automation
Data, content and automation in your own hands. Create your own campaigns that you personalize and automate via dynamic templates in every channel, online and offline.
Newsletters
For all your brands and newsletters easily and privacy-proof all your opt-in and opt-out, double opt-in, sending domains, monitoring and statistics taken care of.
Leads
Register leads, track them automatically and qualify the best prospects for sales. Nurture profiles that are not yet sales-qualified with personalized content.
360 degree customer view
With a 360-degree customer view, you can do two important things: personalize your communications and build a complete customer view. So that you can better understand and follow up with customers and customer groups.
Web site recognition
With our unique first-party data solution based on optin, you recognize reading and clicking behavior and can also give anonymous users a personalized experience.
Experience it for yourself
Find out what Ternair can do for you
Are you interested? We'll show you without obligation how we can achieve your goals. If we're good at anything, it's connecting Ternair to specific issues.