With Ternair, you work from one central environment on customer data, segmentation and campaign activation. You link data sources, enrich customer profiles and convert data directly into relevant communication. This allows you to build campaigns that better match behavior, preferences and customer value. Without unnecessary complexity, with support from specialists who develop the platform themselves.
WHAT IS TERNAIR
Customer Data Platform & Marketing Automation Software
Bring together customer and prospect data from different sources, build smart segments and activate personalized campaigns through one flexible platform. Our specialists help implement and optimize.
SUCCESS STORIES
How we further help organizations achieve their goals
From customer data to personalized marketing
One platform for data, segmentation and activation
Discover the Ternair products that fit your challenge
Benefit from the power of a CDP, practical automations and omnichannel marketing
Customer Data Platform
Data sources centrally available for targeted segmentation Easily link, combine and edit customer data for targeted segmentations.
Marketing Automation
Automate campaigns based on real-time customer behavior Use real-time customer data to track campaigns automatically and relevantly.
360 degree customer view
Centrally manage customer data within a privacy proof environment Manage all your customer data in one CDP with a complete 360-degree customer view.
Email Marketing
Create personalized mail campaigns with up-to-date customer data Work with flexible templates, dynamic content and clear statistics.
Website recognition
Leverage website behavior for richer customer profiles Enrich lead and customer profiles with individual web behavior from your website.
Not quite sure what you need yet?
Find out which solution fits your marketing challenge
Here's how to turn customer data into relevant campaigns
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1. Link your data sources
Connect CRM, website, email, transaction data and other sources in one central environment.
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2. Build customer profiles and segments
Make data actionable for selection, analysis and personalization based on actual customer information.
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3. Activate, measure and optimize campaigns
Use customer data for campaigns via e mail, website personalization, web push, SMS, WhatsApp, print or telemarketing and continuously improve based on insights.
REVIEWS
Here's what our customers are saying
Ternair is a fine party to work with. The platform is user-friendly and offers us numerous possibilities in the area of marketing automation, among other things. The professionals at Ternair think along with you and are always there for you.
Danique Jong - from Leek
Senior online marketeer Bouwmaat
With Ternair, we can automatically choose the right time to send certain messages. The flows are tailored to the interests someone shows. We have visibility into the whole process and are increasingly aware of who to send what and when, so we don't bother anyone with our messages. So the frequency of our emails can be reduced while the effectiveness is higher.
Michael Dam
Marketing Manager BSL Media & Learning
Ternair is a very user-friendly email marketing software. In particular, formatting emails works very nicely. Setting up a/b tests and making selections also works well.
Thomas Karsdorp
Online Marketer Aids Fund
Very nice party to work with. Pleasant, intuitive software and thoughtful contacts.
Darren Besselink
Marketing automation specialist Carrière
Ternair gives us the ability to combine different data sources. This gives us the freedom to set up campaigns where the limits of impossibility are far away. Thanks to the tool and professional guidance, our results have improved by over 100%.
Anouk Schuchmann
Marketer Cosmetique Totale
Solutions are sought and found with great flexibility and professionalism. Ternair makes an important contribution to the marketing communications of VluchtelingenWerk.
Aase Kretzschmar
Communications advisor Refugee Council
It is nice to work with a partner who is committed to providing a solution to the needs, problems and challenges we encounter.
Vincent van Baarle - Overdevest
Online Marketing & Communications Manager The Sunflower
Ternair's smart solutions allow us to deliver relevant content at the right time. This not only gives our customers a highly personalized experience, but also allows us to optimize the effectiveness and return on investment of our campaigns and activities even better!
Kevin Wetzel
Marketing Director Sijthoff Media
Ternair's software is flexible and the implementation of the various modules was arranged in no time. Ternair thinks along with the business, they want to accelerate, just like us.
Arjan Goorman
Head of Marketing Agrio
If you want to professionalize your marketing campaigns, Ternair is the right place. They have solutions for simple and the most complicated campaigns. The tools are easy to use and the people at Ternair are always there for you. Top partner if you are looking for marketing automation.
Astrid Geraats
Marketer at Royal Boom Publishers
Our consultant is technically knowledgeable and knows how to manage requirements immediately. The commitment is overwhelming. It is pleasant to experience and it gives the feeling that you are doing it together.
Erik Leenders
Functional Application Administrator BNNVARA
Because of the many integrations with other software, always innovating and thinking "how do we make it possible", Ternair is an important business partner for us and the Marketing Cloud is an indispensable tool for us.
Daan van Renterghem
IT Director Sijthoff Media
Using Ternair, we now have better insight into campaigns, email actions and automated email flows. We definitely recommend Ternair!
Conrad Doornheim
Senior Data Intelligence Consultant Vesting Finance
Ternair's strength is their ability to quickly understand issues. We never spoke to sales people, only to professionals. It is easy to switch gears and the lines are short. Thanks to Ternair we can communicate with our target group in a structured way. We no longer lose time with internal coordination and searches, but can focus on output.
Pieter Lieverse
General Director MindCampus
The organization behind Ternair works really nicely: are you at a loss or want support? Ternair responds quickly, competently but above all flexibly.
Wim Verbeek
Database Analyst/Marketer CACF
Personally, I like that we have a fixed set of contacts at Ternair who can also often be found in our office, people who know the culture and processes within Vakmedianet well and in that way almost feel like they are a direct colleague.
Martijn Roskam
Online Coordinator Vakmedianet
It is a pleasure to work with Ternair. They think from the business and not just from the technology. Moreover, they can switch quickly, which is important for us. With Ternair's solution we have a real-time connection to the existing systems, with the big advantage that all data is stored in one place and is always up-to-date.
Richard van Yperen
Online Strategist RAI Amsterdam
Ternair gives us the block box to build what we need, both within the suite and in interfacing with our own applications. Working with Ternair consultants allows us to accomplish a lot in a short period of time.
Mark van Dorresteijn
BSL project manager
The extensive possibilities and flexibility of the Ternair Platform help us daily in achieving our marketing goals. Ternair actively thinks along with us about optimizations by acting as a partner in the cooperation. In this way, we remain relevant in our executive communication with our customers.
Mark de Bra
Database Marketer RAI Amsterdam
We have already made many strides in email marketing thanks to this advanced tool. For example, we have set up several retargeting campaigns that have caused an increase in conversion rates.
Dianne Ramakers
Online Marketer NRV
Ternair has extensive experience and subject matter expertise in email and data processes that fits well with our requirements and needs. We are an international marketing organization and send the iFly KLM Magazine to 10 million customers worldwide. Everything has to be right in the emails, they have to be sent in a tightly regulated schedule to manage the loads on the servers and fit within the local email schedules. Ternair allows us to manage all this complexity while ensuring quality and keeping costs manageable.
Marc Jansz
Customer Media Manager KLM
Using Ternair, we can communicate more efficiently and effectively to customers and prospects about our trade show offerings. More efficient, because it takes us less time and manpower; more effective, because the information we now disseminate is based on integrated, up-to-date customer knowledge. This manifests itself in higher conversions on our marketing communications.
André Hooijer
Operations Director ISE
WHY TERNAIR?
What makes Ternair unique?
CDP/marketing automation software inclusief kanalen, die flexibel je data connecteert. Voor organisaties die stappen zetten in datamarketing en daar graag praktisch bij worden ondersteund.
Flexible data model
Ternair follows your data model. As a result, sources can be unlocked in no time in Ternair, edited by yourself, and also modified.
Unhindered data linking
Data connections create headaches. We unburden you, we connect to any data source, make it work.
Creator support
We unburden you, we connect to any data source, make sure it keeps working, and help you deploy it.
Dutch software organization
We are specialists who speak your language and understand (industry) challenges. Naturally also deployed and supported internationally.
Central data, GDPR proof, ISO certified
We centralize and ensure the security and management of your data, so you build and leverage your first-party data with confidence.
Customer rating and experience
Customer satisfaction is really our driving force, feel free to speak to our customers. It is the basis of the self-developed software and makes us stand out in the market with expensive and complex or just standard, barely supported software.
SECTORS
The right automation for every industry
Find out what Ternair can do for your organization
FAQ
Frequently asked questions about Ternair
What is marketing automation from ternair?
Marketing automation from Ternair helps organizations make customer communications smarter, more personal and more efficient. With the software, you use customer data from various sources to segment target groups and activate campaigns automatically.
Consider, for example:
- a welcome campaign for new customers
- a follow-up email after a purchase
- a reactivation campaign for inactive relationships
- a personalized message based on click behavior, purchase history or customer preferences
Ternair combines marketing automation with a Customer Data Platform, data connectivity and omnichannel communication. As a result, you don't work with separate campaigns, but with actual customer data that can be used directly for segmentation, personalization and activation.
What is marketing software?
Marketing automation from Ternair helps organizations make customer communications smarter, more personal and more efficient. With the software, you use customer data from various sources to segment target groups and activate campaigns automatically.
Consider, for example:
- a welcome campaign for new customers
- a follow-up email after a purchase
- a reactivation campaign for inactive relationships
- a personalized message based on click behavior, purchase history or customer preferences
Which organizations is Ternair suitable for?
Marketing software is software that allows organizations to plan, execute, automate, measure and improve marketing activities. It helps bring together customer data, audiences, campaigns and results in one place.
For organizations working with a lot of customer data, marketing software is more than a shipping tool. It becomes acentral environment in which customer profiles, data sources, segments and campaigns are connected.
Which organizations is Ternair suitable for?
Ternair is suitable for organizations that want to use customer data from multiple systems for targeted marketing and communication. Think of data from a CRM system, webshop, website, customer database, POS system, service environment or other data sources.
The software is a particularly good fit for organizations that want to do more with data, segmentation and marketing automation, but also seek practical support in doing so. For example, marketing teams, CRM teams and data marketers who want to make customer communications more personal and efficient.
Organizations with more complex data structures or older systems can also work well with Ternair. Thanks to its flexible data model, Ternair connects to existing systems and processes.
Does my business need marketing software?
Marketing software becomes relevant when customer communications become too manual, fragmented or cluttered. For example, when you work with separate Excel files, multiple data sources or different tools that don't work well together.
Your business can benefit from marketing software if you:
- Want to use customer data better
- want to segment target groups in a more targeted way
- Want to automate campaigns
- Want to make communication more personal
- Want to rely less on manual exports
- Want to better understand campaign results
So it's not just about sending more campaigns. The key question is whether you want to use customer data better to communicate more relevant, consistent and efficient.
How do I choose the right marketing software?
You choose the right marketing software by first determining what you want to achieve with it. Do you primarily want to send e mails, or do you want to use customer data from multiple systems for segmentation, personalization andmarketing automation?
When making your choice, pay particular attention to these points:
- Can the software interface with your existing systems?
- Does the platform support your data structure?
- Can you segment target groups flexibly?
- Can you automate campaigns well?
- Is there adequate support for setup and management?
- Is the software secure and suitable for GDPR proof work?
Good marketing software should not only fit your current situation, but also be able to grow with your organization, data sources and campaigns. Our specialists are happy to think along with you.
Can Ternair interface with our existing systems?
Yes, Ternair can interface with existing systems and data sources. Think CRM systems, websites, web shops, ERP systems, POS systems, customer databases, service environments, data marts and other online and offline sources.
Links can be set up in various ways, such as via APIs, Web services, Webhooks, FTP or custom links. Which method fits best depends on your systems, the desired timeliness of the data and the purpose for which you want to use the data.
The advantage of Ternair is that data sources can be flexibly connected, edited and made available for segmentation, reporting, campaigns and activation.
How does Ternair help with privacy and data security?
Ternair helps organizations work securely and carefully with customer data. This is important because marketing automation often uses personal data, customer profiles and behavioral data.
In addition, TernairISO certified. This allows organizations to not only better use customer data for segmentation, personalization and campaigns, but also manage it in a secure and controlled manner.