Leadgeneratie
Leverage every touchpoint in your prospects’ journey. Identify anonymous leads and capitalize on conversion opportunities in your data. Automatically qualify leads,nurture them at the right time,and seamlessly integrate marketing with sales.
This way,you'll not only generate more leads,but also leads that really matter.
TOP FEATURES
Centralized Lead Registration
With Ternair,you can track leads from all your channels in a single,centralized platform. From landing pages and downloads to manual entries at a trade show or event. Every lead is automatically captured,regardless of the source.
Landing Pages and Forms
New leads come in automatically and are immediately added to the appropriate list or segment.
Contact moments are recorded
Every touchpoint—from a click to a download—is immediately recorded in the customer profile.
Add your own input
Enter leads after a trade show visit or meeting so that every point of contact is recorded in a central system.
Recognizing Anonymous Visitors
With website recognition,lead generation begins even before someone has submitted their information.
Qualifying Leads
Not every lead is equally valuable. Ternair helps you automatically qualify leads based on behavior,profile data,and interactions. This way,the sales team always knows which leads are ready for follow-up.
Weighing behavioral data
Not every lead is equally valuable. Ternair helps you automatically qualify leads based on behavior,profile data,and interactions.
Evaluating Profile Characteristics
Assign points to actions such as downloads,page views,and email interactions.
Automating MQL to SQL
Combine behavioral data with profile information such as industry,company size,and job title.
Continuously Improving Lead Quality
By adjusting the scoring,the criteria become increasingly precise and the transfer increasingly efficient.
Lead nurturing
Most leads aren't ready to buy when they first come in. With lead nurturing,you guide them step by step toward a purchase decision,tailoring your approach to their behavior,interests,and stage in the customer journey.
Automated email flows
Nurturing flows are automatically triggered based on a lead's behavior.
Behavior-Based Follow-Up
Each action triggers the appropriate next step,so that communication always feels relevant.
Omnichannel Nurturing
Combine email with retargeting,web content,and LinkedIn to deliver a consistent message across all channels.
Handoff to Sales at the Right Time
As soon as the lead score reaches the threshold,the handoff is automatically triggered.
Lead Management
Always know how many leads you have,where they are in the process,and what the next step is. Ternair provides marketing and sales with the same up-to-date overview,based on the same data.
Segmenting and Managing Leads
Organize your leads into groups based on behavior,profile characteristics,industry,or stage in the customer journey. This allows you to approach each group in a targeted and relevant way.
Track Follow-Up Status
See at a glance which leads have been followed up on,which are still pending,and which have been converted into customers. That way,nothing slips through the cracks.
Reports and Insights
Track conversion rates,cost per lead,and turnaround time in real-time dashboards.
Integration with CRM
Qualified leads are automatically forwarded,so that marketing and sales always see the same data.
Connect marketing and sales
The handoff from marketing to sales is a critical moment in the lead generation process. Ternair automates this handoff and ensures that both teams are always working with the same up-to-date data.
Automatic transfer based on lead score
As soon as the threshold is reached,the lead is automatically forwarded to sales. No manual selection,no delays.
Shared Customer Profile
All interactions,behavioral data,and touchpoints are visible to both Marketing and Sales.
CRM Integration
Sales representatives receive a notification and have immediate access to the full lead profile.
Measurable results for both teams
Shared dashboards always give marketing and sales teams insight into the overall progress of the sales process.
SUCCESS STORIES
Ternair supports lead generation across all channels and touchpoints—from a landing page following a Google Ads campaign to a registration form at a trade show.
No separate lists for each channel—just one central lead tracking system that adapts to your marketing activities. That way,you won’t miss a single lead and you’ll make the most of every touchpoint.
REVIEWS
Ternair is a fine party to work with. The platform is user-friendly and offers us numerous possibilities in the area of marketing automation,among other things. The professionals at Ternair think along with you and are always there for you.
Danique Jong - from Leek
Construction size
Very nice party to work with. Pleasant,intuitive software and thoughtful contacts.
Darren Besselink
Career
Ternair gives us the ability to combine different data sources. This gives us the freedom to set up campaigns where the limits of impossibility are far away. Thanks to the tool and professional guidance,our results have improved by over 100%.
Anouk Schuchmann
Marketer Cosmetique Totale
Solutions are sought and found with great flexibility and professionalism. Ternair makes an important contribution to the marketing communications of VluchtelingenWerk.
Aase Kretzschmar
Communications advisor Refugee Council
With Ternair,we can automatically choose the right time to send certain messages. The flows are tailored to the interests someone shows. We have visibility into the whole process and are increasingly aware of who to send what and when,so we don't bother anyone with our messages. So the frequency of our emails can be reduced while the effectiveness is higher.
Michael Dam
Marketing Manager BSL Media & Learning
Using the Ternair Marketing Cloud,we can communicate more efficiently and effectively to customers and prospects about our trade show offerings. More efficient,because it takes us less time and manpower; more effective,because the information we now disseminate is based on integrated,up-to-date customer knowledge. This manifests itself in higher conversions on our marketing communications.
André Hooijer
Operations Director ISE
Ternair's smart solutions allow us to deliver relevant content at the right time. This not only gives our customers a highly personalized experience,but also allows us to optimize the effectiveness and return on investment of our campaigns and activities even better!
Kevin Wetzel
Marketing Director Sijthoff Media
Ternair's software is flexible and the implementation of the various modules was arranged in no time. Ternair thinks along with the business,they want to accelerate,just like us.
Arjan Goorman
Head of Marketing Agrio
If you want to professionalize your marketing campaigns,Ternair is the right place. They have solutions for simple and the most complicated campaigns. The tools are easy to use and the people at Ternair are always there for you. Top partner if you are looking for marketing automation.
Astrid Geraats
Marketer at Royal Boom Publishers
The extensive possibilities and flexibility of the Ternair Platform help us daily in achieving our marketing goals. Ternair actively thinks along with us about optimizations by acting as a partner in the cooperation. In this way,we remain relevant in our executive communication with our customers.
Mark de Bra
Database Marketer RAI Amsterdam
KNOWBANK
WHY TERNAIR?
CDP/Marketing Automation software including channels,which flexibly connects your data. For organizations that are taking steps in data marketing and would like practical support in doing so.
Ternair adapts to your data situation. Leads from various sources—from landing pages to trade show registrations—are consolidated into a single,centralized environment. Fields are easy to edit,and new data sources can be quickly integrated.
From CRM to online store,from trade show system to landing page. Ternair connects all sources and makes them immediately usable for lead capture,qualification,and nurturing—without any unnecessary technical hurdles.
You're not on your own. Ternair's specialists will help you set up your lead flows,connect data sources,and launch your first campaigns. They'll continue to support you even after implementation.
Ternair is a Dutch software company that offers direct communication and personalized support. You’ll work with specialists who understand the market,collaborate with you to address your challenges,and provide practical assistance with lead generation and marketing automation.
Customer data must not only be usable,but also remain well protected. Ternair helps organizations securely centralize and manage first-party data. The software is designed to be GDPR-compliant and is ISO-certified.
Ternair was developed based on real-world experience and evolves to meet the needs of its customers. Users appreciate the combination of flexibility,personalized support,and ease of use. As a result,Ternair offers a strong alternative to complex enterprise software or off-the-shelf solutions with limited support.
More than Lead Generation
Ternair offers customized solutions to meet the specific needs of each company. Our modules add additional functionalities to the CDP & Marketing Automation solution. Discover them in more detail.
One Customer Data Platform (CDP) or marketing database provides you with golden records of all your customer and prospect data. Map all needs,complaints,usage and behavior.
Data,content and automation in your own hands. Create your own campaigns that you personalize and automate via dynamic templates in every channel,online and offline.
For all your brands and newsletters easily and privacy-proof all your opt-in and opt-out,double opt-in,sending domains,monitoring and statistics taken care of.
With a 360-degree customer view,you can do two important things: personalize your communications and build a complete customer view. So that you can better understand and follow up with customers and customer groups.
With our unique first-party data solution based on optin,you recognize reading and clicking behavior and can also give anonymous users a personalized experience.
Track the performance of your lead generation using real-time dashboards. Measure conversion rates,cost per lead,and the effectiveness of your nurturing flows.
FAQ
Ternair Leads is a comprehensive platform for attracting,identifying,qualifying,and following up on leads. It combines centralized lead registration and automatic qualification via lead scoring,lead nurturing workflows and a direct connection to sales and CRM. All within a single environment,powered by a central customer profile.
Ternair is used by both B2B such as B2C organizations—ranging from publishers and event organizers to retailers,nonprofits,and business service providers. This includes both organizations just starting out with lead generation and those looking to professionalize and automate their existing approach.
The technical setup is supported by Ternair’s specialists. They assist with connecting data sources,setting up lead flows,and launching the first campaigns. After onboarding,marketers can work independently with the platform.
Automatic lead scoring ensures that leads are handed off to sales at the right time. As soon as a lead reaches a preset threshold,the sales team receives a notification,and the lead is automatically created in the CRM. Both teams always work from the same current customer profile.
Ternair combines lead generation with a Customer Data Platform and marketing automation into a single integrated platform. You not only generate leads,but also build rich customer profiles that form the basis for relevant,personalized communications. This is complemented by personalized support from Dutch specialists who work with you to address your specific situation.
Experience it for yourself
Interested? We'll show you without obligation how we can achieve your goals. If we're good at anything,it's connecting Ternair to specific issues.
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