Read how Aidsfonds has turned the challenge of the disappearance of the acceptance giro into an opportunity for innovation and growth. At a time when traditional fundraising methods are becoming increasingly outdated, Aidsfonds reinvented itself with a bold and innovative approach. Faced with the challenge of the disappearance of the acceptance giro, Aidsfonds has seized the opportunity to innovate and experiment with new ways to collect donations.
End of the acceptance giro
Previously, Aidsfonds relied on the acceptance giro to collect donations. With its elimination in June 2023, the organization faced a challenge: How could they retain the convenience and familiarity of the acceptance giro while leveraging modern, digital payment options?
Combining and personalizing offline and online payment options
Cooperating with Ternair, Aidsfonds found an innovative solution. They implemented QR codes in their Red Ribbon magazine, which lead readers directly to a donation page on the website.
Each QR code is unique and linked to the recipient, automatically populating the donation form with personal data.
An impressive increase in donation conversion
Thanks to this strategy, donation conversion increased significantly.
"From an initial conversion rate of nearly 22%, this shot up to over 45%."
The combination of personalized QR codes and simplified donation processes made it easier than ever for donors to contribute to the mission of AIDS Fund.
