Marketing Automation platforms make marketers efficient in generating leads and sales. A flow builder is used to set up targeted customer segments for campaigns across multiple channels. Content, landing pages and forms are deployed. Ternair is a Marketing Automation platform complemented by the power of a CDP. This offers users a flexible data layer in which data is directly available and editable for (data) marketers, without the need for real-time import. This gives speed, flexibility and freedom.
| Capabilities for customer data-driven working (explanation) | Marketing Automation | Ternair |
| Data Collection | ||
| Orders, Transactions, Personal & Company data | ||
| Activities & Deals | ||
| Customer Service data | ||
| Lead management | x | x |
| Opt-in, Preferences & Newsletters | x | x |
| Website behaviour | x | |
| Contact history | omnichannel | omnichannel |
| Campaign data | omnichannel | omnichannel |
| Data Integration | ||
| Import datasources | x | x |
| Direct Connect API's | x | x |
| Data Mapping, connect multiple sources | x | |
| Single Customer View | x | |
| Data Intelligence | ||
| Data transformation | x | |
| Customer Value | x | |
| Hyper Segmentation | x | x |
| Data Activation | ||
| Email marketing | x | x |
| Omnichannel activation | x | x |
| Delivery | x | x |
| Real-time activation trigger events | x | x |
| Real-time activation API's | x | |
| Website personalization | x |