Marketing Automation platforms make marketers efficient in generating leads and sales. A flow builder is used to set up targeted customer segments for campaigns across multiple channels. Content, landing pages and forms are deployed. Ternair is a Marketing Automation platform complemented by the power of a CDP. This offers users a flexible data layer in which data is directly available and editable for (data) marketers, without the need for real-time import. This gives speed, flexibility and freedom.
Capabilities for customer data-driven working (explanation) | Marketing Automation | Ternair |
Data Collection | ||
Orders, Transactions, Personal & Company data | ||
Activities & Deals | ||
Customer Service data | ||
Lead management |
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Opt-in, Preferences & Newsletters |
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Website behaviour |
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Contact history | omnichannel | omnichannel |
Campaign data | omnichannel | omnichannel |
Data Integration | ||
Import datasources |
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Direct Connect API's |
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Data Mapping, connect multiple sources |
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Single Customer View |
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Data Intelligence | ||
Data transformation |
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Customer Value |
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Hyper Segmentation |
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Data Activation | ||
Email marketing |
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Omnichannel activation |
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Delivery |
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Real-time activation trigger events |
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Real-time activation API's |
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Website personalization |
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