Agrio was push-oriented. That's obsolete. Now they work inbound: the information needs of readers and advertisers are inventoried first, and they adjust their offerings accordingly.
"Because we can now link visitor data to subscription data, we can create much more precise profiles. This is good not only for readers and visitors, who get more relevant offers, but also for advertisers and event partners, who have a much better idea of what visitors are interested in. You can also see that other visitors are coming to the events: they are very focused on looking for information and certain products."
