With automated data-driven campaigns, CruiseOnline can easily create fully automated and personalized mail. The templates are made as user-friendly as possible so that hardly any manual work and time needs to be spent on them. Instead of a multitude of separate campaigns and emails, these dynamic expressions take into account: website behavior, think visited themes and most viewed destinations, excluding the last actual booking.
"With a dynamic email, CruiseOnline.com has been able to reactivate 27% of unfinished bookings ('abandoned shopping baskets'). Also, 21% of identified quality visits are reactivated with a personalized offer."
