Website recognition
Website recognition: recognize visitors and exploit web behavior instantly
Get insight into who is visiting your website and what interests them. With website recognition, you not only discover how much traffic you have, but you can also identify and better understand website visitors. This is how you turn anonymous visitors into complete customer profiles.
TOP FEATURES
Key features orWebsite Recognition
Identifying website visitors
Recognize current behavior and intent orvisitors
Website recognition provides instant insight into this by showing what pages visitors are viewing and where their interests lie. This allows you to identify website visitors and better understand what triggers them.
Real-time insight
Instantly see which pages are being visited and find out what visitors are searching for on your website.Behavior as a signal orintent
Use click behavior and pages visited to recognize interest and purchase intent.Website visitors check
Analyze which visitors are relevant and contributing to your goals.
First party data
Build first-party profiles based on consent
Do you want to track your website visitors without relying on external tools? With first party data You'll build sustainable and reliable customer profiles that you manage and enrich yourself.
Privacy-proof data collection
Work completely permission-based and independent orGoogle data or third-party cookies....Identifying visitors through fingerprinting and iP-tracking
Recognize visitors via fingerprinting and later link them to a profile once they identify themselves.Sustainable data accumulation
Build your own database that allows you to structurally analyze visitors.
Central overview
Centralize website visitors in one view
Instead orusing separate tools and reports, you'll work from a single central environment where all the data is consolidated. This makes it easier to track and analyze your website visitors, including their complete history.
Central database
Bring all data together in one view and work from one central truth.Behavior Analysis
Analyze patterns and discover how visitors move and evolve over time.Website visitor check
Get insights into repeat visitors and engagement based on complete data.
Data link
Combine website data with your complete customer data
Web site recognition becomes powerful when you link behavior to existing systems. That way you can not only identify website visitors, but also understand who they are.
Data integration
Link your website tracking software to CRM and other data sources.360 degree customer view
Combine all interactions into one profile, including previous anonymous and identified visits.Alternative to Google Analytics
Work with your own data and gain more control over how you analyze your visitors.
Activation
Activate website visitors for campaigns and follow-ups
Turn insights directly into action and leverage behavior for marketing and sales. By centrally capturing and analyzing website visitors based on recency, frequency and volume, you'll discover which visitors are truly valuable and where opportunities exist.
Website lead tracking
Recognize interested visitors and generate new leads based on their website behavior and interactions.Targeted follow-up using an RFM model
Use RFM segmentation and behavior to better prioritize campaigns and sales activities.Omnichannel communication
Activate these segments directly in Ternair Campaign and reach visitors across multiple channels with relevant and personalized communications.
Capitalize on prospects' search behavior with Ternair
SUCCESS STORIES
Find out how others are successfully deploying Ternair's Website Recognition
REVIEWS
Here's what our customers are saying
Ternair is a fine party to work with. The platform is user-friendly and offers us numerous possibilities in the area ormarketing automation, among other things. The professionals at Ternair think along with you and are always there for you.
Danique Jong - from Leek
Construction size
Very nice party to work with. Pleasant, intuitive software and thoughtful contacts.
Darren Besselink
Career
Ternair gives us the ability to combine different data sources. This gives us the freedom to set up campaigns where the limits orimpossibility are far away. Thanks to the tool and professional guidance, our results have improved by over 100%.
Anouk Schuchmann
Marketer Cosmetique Totale
Solutions are sought and found with great flexibility and professionalism. Ternair makes an important contribution to the marketing communications orVluchtelingenWerk.
Aase Kretzschmar
Communications advisor Refugee Council
With Ternair, we can automatically choose the right time to send certain messages. The flows are tailored to the interests someone shows. We have visibility into the whole process and are increasingly aware orwho to send what and when, so we don't bother anyone with our messages. So the frequency orour emails can be reduced while the effectiveness is higher.
Michael Dam
Marketing Manager BSL Media & Learning
Using the Ternair Marketing Cloud, we can communicate more efficiently and effectively to customers and prospects about our trade show offerings. More efficient, because it takes us less time and manpower; more effective, because the information we now disseminate is based on integrated, up-to-date customer knowledge. This manifests itself in higher conversions on our marketing communications.
André Hooijer
Operations Director ISE
Ternair's smart solutions allow us to deliver relevant content at the right time. This not only gives our customers a highly personalized experience, but also allows us to optimize the effectiveness and return on investment orour campaigns and activities even better!
Kevin Wetzel
Marketing Director Sijthoff Media
Ternair's software is flexible and the implementation orthe various modules was arranged in no time. Ternair thinks along with the business, they want to accelerate, just like us.
Arjan Goorman
Head orMarketing Agrio
If you want to professionalize your marketing campaigns, Ternair is the right place. They have solutions for simple and the most complicated campaigns. The tools are easy to use and the people at Ternair are always there for you. Top partner if you are looking for marketing automation.
Astrid Geraats
Marketer at Royal Boom Publishers
The extensive possibilities and flexibility orthe Ternair Platform help us daily in achieving our marketing goals. Ternair actively thinks along with us about optimizations by acting as a partner in the cooperation. In this way, we remain relevant in our executive communication with our customers.
Mark de Bra
Database Marketer RAI Amsterdam
RELIABLE & SAFE
Recognitions we are proud of
KNOWBANK
All about Website Recognition
WHY TERNAIR?
What makes Ternair unique?
Customer Data Platform andMarketing Automation software in one platform, bringing together data, channels and campaigns. For organizations taking steps into data marketing and need a practical and scalable approach.
Flexible data model
Ternair connects to your data model. Sources are quickly accessed, easily edited and flexibly adapted as your organization grows.
Unhindered data linking
Data connections need not be an obstacle. We connect to any data source and keep everything working stably and reliably.
Creator support
You will work with the specialists who develop the platform. They will help you with implementation, optimization and the effective use oryour data.
Dutch software organization
We speak your language and understand your market. With local expertise and international experience, we support organizations in a variety orindustries.
Central data, GDPR proof, ISO certified
Your data is centrally managed in a secure environment that meets all relevant guidelines. So you work compliantly and reliably build your own first-party data.
Customer rating and experience
Customer satisfaction is key. The combination oruser-friendly software and personal guidance makes Ternair a strong alternative to complex or limited solutions.
More than Website Recognition
Also discover our other solutions
Ternair offers customized solutions to meet the specific needs oreach company. Our modules add additional functionalities to the CDP & Marketing Automation solution. Discover them in more detail.
Customer Data Platform
Bring all your customer data together in one central environment and build a complete and up-to-date customer profile. Combine data sources and work from one truth for better insights and targeted actions.
Marketing Automation
Data, content and automation in your own hands. Create your own campaigns that you personalize and automate via dynamic templates in every channel, online and offline.
360 degree customer view
Create one complete overview orall your customer data and better understand who your customer is. Use this insight to personalize communications and structurally improve customer relationships.
Leads
Register, track and qualify leads automatically. Turn interest into concrete sales opportunities and ensure structured follow-up with prospects.
Website Personalization
Show visitors relevant content based on their behavior and interests. Customize your website dynamically and increase engagement and conversion with personalized experiences.
Report Center
Gain insight into performance, behavior and results with clear dashboards and analytics. Use data to optimize campaigns and make better decisions.
Turn untapped website visitors into valuable leads
FAQ
Frequently asked questions about Website Recognition
How can I identify website visitors?
Identifying website visitors This is done by combining behavior with available data, such as completed forms or IP information. This allows you to partially identify anonymous visitors and link them to a profile. These insights also form the basis for effective lead generation.
How can I track visitors to my website?
You can track visitors to your website by using website recognition software. It analyzes visitor behavior and links it, where possible, to company or customer information, , for example, via a Customer Data Platform where all the data is compiled.
What is the difference between website recognition and Google Analytics?
Google Analytics shows you how many visitors you have and what they do—this is third-party data. Website recognition goes a step further and helps you understand who visits your website and which companies are interested. Unlike Google Analytics, Ternair's website recognition software first-party data.
Is website recognition GDPR proof?
Yes, provided you operate with consent and use first-party data. Website recognition solutions, such as those offered by Ternair, are designed to comply with privacy laws and handle personal data with care. For example, Ternair is ISO 27001-certified.
Which companies use website recognition?
Website analytics is widely used by B2B organizations, e-commerce companies, and service providers that want to gain a better understanding ortheir website traffic and leverage it for marketing and sales. For example, take a look at how organizations in retail & e-commerce orfondsenwerving already working with this.
Do I need technical knowledge to use Web site recognition?
No, most solutions are designed to be user-friendly. You can easily gain insights into your visitors without in-depth technical knowledge—and when needed, our team is here to help via Onboarding & Implementation or personal user training.
Experience it for yourself
Find out what Ternair can do for you
Interested? We'll show you without obligation how we can achieve your goals. If we're good at anything, it's connecting Ternair to specific issues.