What does it provide?
Understanding which website visitors are most and least engaged
Overview of volumes by segment
Understanding the overlap between website visitors and newsletter subscribers
Better alignment of marketing messages by segment
Understanding differences between audiences, pages or campaigns
Immediately deployable segments within Ternair Campaign
Who is this for?
This product is suitable for organizations that want to use website behavior for segmentation and activation.
What question does this answer?
Which visitors are most engaged with my website?
Which target groups are dropping out or are less active?
Who has a newsletter subscription?
How does website engagement evolve over time?
How can I use website behavior for more targeted marketing?
What does the dashboard say?
The dashboard contains the following items:
Classification into 4-6 behavioral segments (customers and prospects) based on recentness of visit and number of pageviews.
Volumes and distribution by segment (fingerprints and email addresses)
Filters for depth by website
Analysis of which website visitors also receive a newsletter
Overview of most viewed website pages
Understanding fingerprints, email and identified visitors by page
What are we going to do?
Brief intake to determine scope and available data
Checking availability and setup of Ternair Clicks
Setting up the classification model (6 segments based on behavior)
Setting up and delivering the dashboard with the agreed insights
Planning & investment
Price: €2000*
Delivery time: approximately 1 to 2 weeks
* To use the Website Engagement Model (RFM). you need a custom report center