Enterprise Resource Planning (ERP) platforms are often industry specific and capture orders and customers for administrative, logistical and financial management processes. Adding marketing and sales capabilities to an ERP is limited due to restrictions on deduplication and cleansing. The ERP does contain crucial information for a CRM, CDP and Marketing Automation. Within Ternair, marketers have all their order data, customer history, product information available combined with a wealth of marketing and sales data. With the flowbuilder, data is combined and automated campaigns for specific customer segments are sent to all customer channels.
| Capabilities for customer data-driven working (explanation) | ERP | Ternair |
| Data Collection | ||
| Orders, Transactions, Personal & Company data | x | |
| Activities & Deals | ||
| Customer Service data | x | |
| Lead management | x | |
| Opt-in, Preferences & Newsletters | x | |
| Website behaviour | x | |
| Contact history | omnichannel | |
| Campaign data | omnichannel | |
| Data Integration | ||
| Import datasources | x | |
| Direct Connect API's | x | |
| Data Mapping, connect multiple sources | x | |
| Single Customer View | x | |
| Data Intelligence | ||
| Data transformation | x | |
| Customer Value | x | x |
| Hyper Segmentation | x | |
| Data Activation | ||
| Email marketing | x | |
| Omnichannel activation | x | |
| Delivery | x | |
| Real-time activation trigger events | x | |
| Real-time activation API's | x | |
| Website personalization | x |