Campaigns
Always choose the right target audience
Totaal: 24
360 degree customer view
How retailers can build a 360-degree customer view for better customer experience and sales
Retailers now want a complete overview of their customers so they can optimize their marketing strategies, improve the shopping experience and increase sales.
Campaigns
Targeted communications: The future of retail campaigns
The key to success lies in delivering communications that not only stand out, but are truly relevant to the customer.
Campaigns
Why retailers can no longer limit themselves to standard savings programs
Customers now expect more than ever: personalized experiences, tailored benefits and targeted communications that motivate them to return. It's time for retailers to think about more sophisticated loyalty programs that go beyond simple discounts or loyalty points.
Campaigns
Abandoned Shopping Cart campaigns: what is it and how does it work?
An abandoned shopping cart campaign is a powerful tool within marketing automation that can help reduce lost sales and strengthen customer relationships.
Campaigns
Reactivation campaigns: what is it and how does it work?
One of the most effective ways to re-engage inactive customers is through a re-activation campaign.
Campaigns
Appreciation campaigns: what is it and how does it work?
An appreciation campaign is a targeted marketing campaign that shows your appreciation for your customers or target audience. The goal is to strengthen existing relationships.
Campaigns
Acquisition campaigns: what is it and how does it work?
An acquisition campaign is a targeted marketing effort with the goal of acquiring new customers.
Campaigns
Geotargeting campaigns: what is it and how does it work?
Geotargeting is a marketing strategy where you personalize content based on the geographic location of your target audience.
Campaigns
Referral campaigns: what is it and how does it work?
Referral campaigns a powerful method to grow your brand through the power of recommendations.
Campaigns
ROPO campaigns: what is it and how does it work?
"Research Online, Purchase Offline" (ROPO) refers to consumers who research products online but make the purchase offline.
Campaigns
Order confirmation campaigns: what is it and how does it work?
Every confirmation email is an opportunity to sell more! Find out how a clever order confirmation campaign not only increases customer satisfaction, but also boosts your sales.
Campaigns
Remarketing campaigns: what is it and how does it work?
Remarketing, also known as retargeting, is a strategy where you show ads to people who have visited your website or app before, but have not yet taken action.
Campaigns
Win-back campaigns: what is it and how does it work?
A win back campaign is a marketing strategy aimed at reactivating inactive customers. These are customers who once bought something from you, but then did not make repeat purchases.
Campaigns
Loyalty campaigns: what is it and how does it work?
A loyalty campaign is a marketing strategy designed to engage and reward customers for their repeat purchases and engagement with a brand.
Campaigns
Welcome campaigns: what is it and how does it work?
One of the most crucial and often underappreciated campaigns is the welcome campaign.
Campaigns
Review campaigns: what is it and how does it work?
Nearly nine in 10 consumers report that positive customer reviews positively influence their purchase decision.
Campaigns
Cross-sell campaigns: what is it and how does it work?
Cross-sell campaigns are a powerful tool of modern marketers to increase sales and improve customer satisfaction.
Campaigns
Lead generation campaigns: what is it and how does it work?
A lead generation campaign is a strategic marketing approach aimed at identifying potential customers (leads) and converting them into actual customers.
Campaigns
Retention campaigns: what is it and how does it work?
Retention campaigns are not aimed at attracting new customers, but focus on retaining existing customers.
Campaigns
Upsell campaigns: what is it and how does it work?
Upsell campaigns help companies offer more value to their existing customers while increasing sales.
Campaigns
Repeat purchase campaigns: what is it and how does it work?
Repeat purchase campaigns are an essential part of marketing automation and play a crucial role in strengthening customer loyalty and increasing sales.
Campaigns
After Sales campaigns: what is it and how does it work?
After a sale, you can't sit back. Delivering a positive customer experience doesn't stop at the transaction; it's what happens after that can really make your brand stand out.
Campaigns
Profile enrichment campaigns: what is it and how does it work?
One of the most effective ways to improve the quality of your data is through a profile enrichment campaign.
Campaigns
Retargeting campaigns: what is it and how does it work?
Retargeting is one of the most powerful tools you can use to win back potential customers.