Omnichannel

Omnichannel marketing from one central customer view

Customers expect a consistent experience across all channels. Omnichannel marketing brings together data and interactions into one integrated customer journey.

With Ternair,you’ll be working from a single,centralized view of the customer,so that communication automatically aligns with behavior and timing.

What is an Omnichannel marketing and how does our solution work?

Watch video Request Demo

TOP FEATURES

An optimal experience across all channels

Setting up campaigns quickly Customer Journey flows Align channels Dynamic templates Automate execution

MAKE SELECTIONS

Build campaigns from one powerful data selection

Omnichannel marketing starts with having control over your data. With an intuitive drag-and-drop interface,you can easily combine customer information from various sources into specific target audience segments. This allows you to work from a single,consistent data structure and avoid fragmented communication across channels.

Flexible data links
Combine CRM data,webshop behavior,offline interactions and campaign history into one integrated customer profile.
Dynamic segmentation
Develop dynamic audiences that automatically update and provide valuable insights from linked data sources.

Learn more about data connectivity

Build campaigns from one powerful data selection

MULTICHANNEL

Design customer journeys across all channels

A strong omnichannel strategy connects all touchpoints into a single,continuous customer journey. Instead of running isolated campaigns,you create cohesion between online and offline interactions. By combining data and content flows,you create a seamless experience in which customers move effortlessly between channels.

Integration across channels
Voice communication via e-mail,Text Message,Whatsapp,web push and websitepersonalisatie toward each other.
Reduce friction
Reduce friction between online and offline touchpoints by real-time monitoring of behavior.

Discover Marketing Automation

Design customer journeys across all channels

OMNICHANNEL

Turn separate channels into one consistent brand experience

Omnichannel marketing means that all channels work together from one central strategy. Interactions on one channel directly influence communications on another. This ensures that customers feel recognized no matter where they are in the customer journey.

Channel activation
Automatically select the most relevant channel based on current customer information and preferences.
Consistent experience
Create a recognizable and consistent experience that contributes to higher loyalty.

Discover all channels

EMAIL TEMPLATES

Personalize with dynamic templates

Personalization makes communication more effective. Dynamic templates automatically adapt based on customer data,ensuring that every message is tailored to individual needs. By basing content on behavior and interests The relevance of campaigns increases noticeably.

Real-time personalization
Automatically generate personalized content that matches previous interactions.
Conversion Optimization
Increase campaign results by tailoring communications to current customer preferences.

Automate campaigns and increase conversion

By campaigns By automating based on real-time behavior,omnichannel marketing becomes both scalable and more effective. Every interaction is used to further refine communication. This leads to higher engagement and better conversion results.

Behavioral triggers
Take "trigger," for example welcome campaigns After registration, cross-sell campaigns after a purchase or win-back campaigns during prolonged inactivity.
Data-driven choices
Optimize performance continuously by applying data-driven personalization across all channels.

Discover the Customer Data Platform

Automate campaigns and increase conversion

Want to learn more about omnichannel marketing?

Experience it for yourself Get inspired

Build an integrated omnichannel strategy with Ternair

Ternair makes omnichannel marketing manageable and scalable. Bringing customer data together centrally in one platform creates overview,control and consistency across all channels.

Campaigns are no longer managed on a per-channel basis,but from a single integrated environment in which Customer Data Platform and marketing automation collaborate. This allows data to be directly translated into personalized communication that responds to behavior,preferences,and timing.
Online and offline interactions complement each other seamlessly. Marketing teams work more efficiently,waste less of their budget,and achieve better results.

SUCCESS STORIES

Who uses Ternair?

REVIEWS

Here's what our customers are saying

Ternair is a fine party to work with. The platform is user-friendly and offers us numerous possibilities in the area of marketing automation,among other things. The professionals at Ternair think along with you and are always there for you.

Danique Jong - from Leek

Construction size

Very nice party to work with. Pleasant,intuitive software and thoughtful contacts.

Darren Besselink

Career

With Ternair,we can automatically choose the right time to send certain messages. The flows are tailored to the interests someone shows. We have visibility into the whole process and are increasingly aware of who to send what and when,so we don't bother anyone with our messages. So the frequency of our emails can be reduced while the effectiveness is higher.

Michael Dam

Marketing Manager BSL Media & Learning

If you want to professionalize your marketing campaigns,Ternair is the right place. They have solutions for simple and the most complicated campaigns. The tools are easy to use and the people at Ternair are always there for you. Top partner if you are looking for marketing automation.

Astrid Geraats

Marketer at Royal Boom Publishers

Ternair gives us the ability to combine different data sources. This gives us the freedom to set up campaigns where the limits of impossibility are far away. Thanks to the tool and professional guidance,our results have improved by over 100%.

Anouk Schuchmann

Marketer Cosmetique Totale

Solutions are sought and found with great flexibility and professionalism. Ternair makes an important contribution to the marketing communications of VluchtelingenWerk.

Aase Kretzschmar

Communications advisor Refugee Council

The extensive possibilities and flexibility of the Ternair Platform help us daily in achieving our marketing goals. Ternair actively thinks along with us about optimizations by acting as a partner in the cooperation. In this way,we remain relevant in our executive communication with our customers.

Mark de Bra

Database Marketer RAI Amsterdam

Ternair's smart solutions allow us to deliver relevant content at the right time. This not only gives our customers a highly personalized experience,but also allows us to optimize the effectiveness and return on investment of our campaigns and activities even better!

Kevin Wetzel

Marketing Director Sijthoff Media

Ternair's software is flexible and the implementation of the various modules was arranged in no time. Ternair thinks along with the business,they want to accelerate,just like us.

Arjan Goorman

Head of Marketing Agrio

Using the Ternair Marketing Cloud,we can communicate more efficiently and effectively to customers and prospects about our trade show offerings. More efficient,because it takes us less time and manpower; more effective,because the information we now disseminate is based on integrated,up-to-date customer knowledge. This manifests itself in higher conversions on our marketing communications.

André Hooijer

Operations Director ISE

RELIABLE & SAFE

Recognitions we are proud of

Find out why

More benefits

Discover all our top features

Want to discover how omnichannel marketing can help your organization grow? With Ternair,you work from one central environment where data,channels and automation come together for maximum impact.

Data connectivity

Bring all your internal and external data sources together directly in the flowbuilder. By linking data in real time,you always work with up-to-date customer information and avoid fragmentation between systems.

Discover Data Connectivity

Links

Ternair grows with your organization. The platform is scalable and easy to integrate with existing systems such as CRM,web shop,payment providers and other marketing tools.

Discover the Links

First party data

With our first-party opt-in-based data solution,collect and leverage valuable behavioral data in a privacy-friendly way. Recognize reading and clicking behavior and respond to interests of both known and anonymous users.

Ontdek First party data

Content Personalization

Relevance is created by tailoring content to the individual customer. Display personalized content in emails,apps,Text Message and on the web based on behavior and preferences.

Ontdek Content Personalization

Hypersegmentation

Segment audiences in detail based on profile characteristics,purchase history and real-time website behavior. Combine data sources to build highly targeted campaigns.

Ontdek Hypersegmentation

BI Analytics

Track performance in real time and gain insights into opens,clicks and heatmaps. Analyze behavior and optimize campaigns based on actual results. Link response directly back to your CRM or set up automatic follow-up campaigns for maximum effectiveness.

Ontdek BI Analytics

KNOWBANK

All about omnichannel marketing

KNOW

What is omnichannel marketing?

We create a lot of interesting content about omnichannel marketing.

DEMO

See Ternair in practice

We'd love to show you what Ternair has to offer.

SUCCESS STORIES

You can achieve this with Ternair

We'd love to show you what Ternair has to offer.

WHY TERNAIR?

What makes Ternair unique?

CDP/marketing automation software including channels,which flexibly connects your data. For organizations that are taking steps in data marketing and would like practical support in doing so.

Flexible data model

Ternair follows your data model. As a result,sources can be unlocked in no time in Ternair,edited by yourself,and also modified.

Unhindered data linking

Data connections create headaches. We unburden you,we connect to any data source,make it work.

Creator support

We unburden you,we connect to any data source,make sure it keeps working,and help you deploy it.

Dutch software organization

We are specialists who speak your language and understand (industry) challenges. Naturally also deployed and supported internationally.

Central data,GDPR proof,ISO certified

We centralize and ensure the security and management of your data,so you build and leverage your first-party data with confidence.

Customer rating and experience

Customer satisfaction is really our driving force,feel free to speak to our customers. It is the basis of the self-developed software and makes us stand out in the market with expensive and complex or just standard,barely supported software.

Want to know more about Ternair?

FAQ

Frequently Asked Questions About Omnichannel Marketing at Ternair

How does Ternair determine the best channel for me to reach a customer?

The platform automatically selects the most relevant option channel based on up-to-date customer information and preferences,driven by behavioral triggers such as purchases or inactivity. This way,you don't have to manually decide which channel to use for each customer; instead,the system adapts accordingly.

Can I display personalized content without having to put it together myself for each customer?

Yes,dynamic templates automatically adapt based on customer data and previous interactions. This ensures real-time personalization via email,apps,text messages,and the web,without having to set this up manually for each message.

What insights will I gain into the performance of my omnichannel campaigns?

Via BI Analytics Track your performance in real time,including opens,clicks,and heat maps by channel. You can send responses directly back to your CRM or set up automated follow-up campaigns based on these results.

Experience it for yourself

Find out what Ternair can do for you

Interested? We'll show you without obligation how we can achieve your goals. If we're good at anything,it's connecting Ternair to specific issues.

Call us

+31 (0)30 687 71 03

Send an email

interesse@ternair.com

Request an introduction

Do you want to know more about how we handle your data? Read our privacy statement.