Ternair is a member of the Certified Senders Alliance (CSA).. The CSA acts as a neutral interface between mailbox providers and senders of commercial e-mail
The goal of the CSA is to increase the quality of commercial emails (e.g., newsletters, invoices, order confirmations, etc.). To achieve this goal, the CSA sets legal and technical quality standards. The quality standards stem from current legislation and technical requirements for mailbox providers. They are regularly updated to meet current legislation and market requirements.
Benefits of CSA certification
In particular, the certification guarantees the following:
Generally no spam filtering at the CSA's mailbox providers and technology partners, ensuring higher inbox placement rates;
Basically full compliance with international email marketing laws;
Effective early warning system through CSA complaint management and daily spam trap reports.
An excerpt from the CSA quality standards:
E-mail only with legal permission;
Reference given with each email on how to unsubscribe;
Legal notice in each email;
DKIM signature for securing authentication (protection against spam and phishing);
SPF (protect against false sender addresses);
X-CSA-Complaints Header for a quick and easy way to file a complaint;
Constant monitoring through the CSA.
Clickhere for the complete CSA regulations.
About CSA
The Certified Senders Alliance (CSA) is a service of theeco - Association of the Internet Industry and was founded in 2004 in cooperation with theGerman Dialogmarketing Association (Deutscher Dialogmarketing Verband - DDV). With more than 1,000 members, eco is the largest Internet industry association in Europe. The DDV is the largest national consortium of dialogue marketers in Europe.
About Ternair
Ternair develops and delivers marketing automation solutions and services for medium and large organizations that want to get more out of their customer data by applying it effectively and efficiently in 1-to-1 interactions with their target audiences.
