What do you get? These features!
Pop-ups and forms: Display relevant offers or invitations, such as signing up for an event, based on visitor data.
Content personalisation: Customise texts, images and call-to-actions based on behaviour (e.g. which pages have been visited) or characteristics (such as demographics or previous purchases).
Event sign-ups: Whether a visitor has already registered for an event or not determines the content displayed. This ensures a unique and relevant experience for each visitor.
Device-based website personalisation: Recognise whether a user visits the website via mobile or desktop and optimise content based on the device.
Personalisations: Display relevant notifications on the website at each stage of the customer journey. Visitors convert to customers faster, without extra ad budget. Customise dynamic content based on user behaviour and customer data.
A/B testing: Implement website improvements quickly and easily. Without technical knowledge or help from IT. Validate the results immediately. Free in your licence. Test different versions of pages, buttons and content to determine what works best.
Recommendations: Highlight products based on someone's click behaviour or customer profile. Encourage cross- and upsell and get visitors to buy faster with smart algorithms. Show dynamic product or content recommendations based on real-time interactions.
Choice aid: Support visitors in making the right choice. Enrich customer data with the answers given and achieve higher customer satisfaction. Use interactive questions or tools to guide visitors to the right option.
Search: Make the search bar more personal. Show the most relevant results based on search behaviour, price or popularity. Easy to set up. Add automatic suggestions and filters for an optimal search experience.
Links: Enrich email marketing data with online customer behaviour. Improve email campaigns and send trigger emails with the right content at the right time. Use the collected data to reinforce personalisations in other marketing channels.
Monitoring & Dashboards: Track performance and customer interactions in real-time with comprehensive dashboards. Analyse the effect of personalisations, A/B testing and recommendations with detailed metrics and visual insights. Get insights into conversions, engagement and optimisation opportunities with interactive reports.
What will we do?
We draw up a personalised plan of action in consultation with the client, tailored to the organisation's specific needs and goals
To measure behavioural data as accurately as possible, a script is placed on every page of the website
We implement personalisation widgets fully in the look and feel and tone of voice of the current website
We perform standard A/B tests based on data to validate and optimise the effectiveness of personalisations
We provide the basic design, which can be expanded based on requirements and insights
What will it bring you?
Personalised content increases engagement, conversion and customer satisfaction. You keep visitors' interest and use all the relevant information at your disposal to do so.
Flexible approach. You don't need to program in your CMS. A script on your website is enough to start testing and experimenting. Meanwhile, the website runs as usual and operational processes are not disrupted.
For whom?
E-commerce organisations with customer-facing websites that want to take the next step and optimise conversion rates
B2C, B2B or non-profit organisations with different user groups each requiring a different approach
Marketers who work hard on loyalty and want to follow up the interest of visitors in a more targeted way and retain them longer
Planning & investment
The entire process, including consultation and implementation, can be completed within four weeks.
€500.- per month based on an annual contract and up to 250,000 web visits per month. Above that, a graduated scale applies.
Implementation approx € 1,500 one-off, depending on the number of features deployed.
Continuous support on a monthly basis is possible (also for agencies)