Content Personalization: Higher Conversion Rates

TOP FEATURES

The Key Features of Content Personalization

Segments and Profiles Behavior and Triggers Dynamic content Cross-Channel Measurement and Optimization

SEGMENTS AND PROFILES

Personalize based on who the customer really is

Effective personalization starts with a complete picture of your customer. Ternair builds a 360-degree profile so that you base your content on facts rather than assumptions.

One golden record per customer: Ternair consolidates profile data from all your sources into a single, reliable customer profile. This allows you to personalize your approach based on a complete and up-to-date picture.
Segmenting by Profile and Behavior
Combine who someone is with what they do into a single segment. This allows you to determine, based on target audience segmentation which content is appropriate for which group.
One source for all your channels
Every channel draws from the same profile, from email to campaigns. Your content remains consistent, no matter where the customer encounters you.
Ready to use for content selection
Profiles are built from validated, centralized data and can be used immediately as a basis for personalization.

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BEHAVIOR AND TRIGGERS

Let real-time behavior determine what content a person sees

What a customer does often says more about them than who they are. Ternair tracks behavior and translates it into signals that determine what content is relevant at any given moment.

Tracking Website Behavior
With website recognition you track the behavior of individual visitors, based entirely on the visitor's consent and without third-party cookies.
RFM model and Website Engagement Model
Ternair rates customers based on recency, frequency, and value (RFM) and on their engagement with the website. These scores determine which content is appropriate for their stage.
Action-Based Triggers
A download, a visit, or a purchase automatically triggers the appropriate follow-up content. You respond to user behavior without having to track it manually.
From Signal to Relevant Content
Ternair links every behavioral cue to the customer profile, so that the next message logically follows what the customer just did.

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DYNAMIC CONTENT

One campaign,automatically the right version for each person

Personalization means more than just including a name in the salutation. Based on scores generated by our software, the content adapts automatically so that each recipient sees the version that matches their profile and behavior.

Content Variations by Segment
For each segment, create a customized version of your message, offer, or subject line. This way, a single campaign can reach multiple target audiences at the same time.
Personalization in email and campaigns
Tailor the topic, content, and timing to each individual customer. The right message reaches them at the right time, through the appropriate channel.
Recommendations Based on History
Use purchase and behavior history to display relevant content and products. Customers see items that align with their previous choices.
From the opening lines to the full range of content options
From a personalized greeting to a completely customized message: you decide how far you want to take the personalization.

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CROSS-CHANNEL

The same personalized message across all your channels

Customers move seamlessly between email, the website, and social media. Ternair ensures your personalization remains consistent, so the experience is just right at every touchpoint.

Personalized content across channels
Email, the website, and campaigns all draw from the same profile. The customer receives a consistent message, no matter where they encounter you.
One profile feeds each channel
An update to a customer profile is immediately reflected across all channels. You don't have to reconfigure personalization for each tool.
Don't string together separate tools
Instead of using separate personalization tools, you work from a single central platform. That eliminates the need for links, exports, and inconsistencies.
A Relatable Customer Experience
Because each channel uses the same data, one message flows logically into the next. The customer experiences a single, continuous narrative.

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MEASURE AND OPTIMIZE

See what works and improve your personalization step by step

Personalization isn't a one-time setup—it's an ongoing process. Ternair provides insight into its impact,allowing you to make targeted adjustments.

Testing Variants Against Each Other
Compare different content variations side by side and see which one works best. Base your decisions on results,not assumptions.
Insight into the impact by segment
See how personalization performs for each target audience. That way,you'll know which content works for which segment.
Continuous adjustments based on data
Adjust content and triggers based on what you measure. Your personalization will become more precise as you learn more.
Start small and scale up
Start with a few segments and expand as you see what works. You can build up personalization at a pace that suits you.

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Tailored Experiences with Content Personalization from Ternair

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SUCCESS STORIES

Who uses Ternair?

REVIEWS

Here's what our customers are saying

Ternair is a fine party to work with. The platform is user-friendly and offers us numerous possibilities in the area of marketing automation,among other things. The professionals at Ternair think along with you and are always there for you.

Danique Jong - from Leek

Construction size

Very nice party to work with. Pleasant,intuitive software and thoughtful contacts.

Darren Besselink

Career

With Ternair,we can automatically choose the right time to send certain messages. The flows are tailored to the interests someone shows. We have visibility into the whole process and are increasingly aware of who to send what and when,so we don't bother anyone with our messages. So the frequency of our emails can be reduced while the effectiveness is higher.

Michael Dam

Marketing Manager BSL Media & Learning

If you want to professionalize your marketing campaigns,Ternair is the right place. They have solutions for simple and the most complicated campaigns. The tools are easy to use and the people at Ternair are always there for you. Top partner if you are looking for marketing automation.

Astrid Geraats

Marketer at Royal Boom Publishers

Ternair gives us the ability to combine different data sources. This gives us the freedom to set up campaigns where the limits of impossibility are far away. Thanks to the tool and professional guidance,our results have improved by over 100%.

Anouk Schuchmann

Marketer Cosmetique Totale

Solutions are sought and found with great flexibility and professionalism. Ternair makes an important contribution to the marketing communications of VluchtelingenWerk.

Aase Kretzschmar

Communications advisor Refugee Council

The extensive possibilities and flexibility of the Ternair Platform help us daily in achieving our marketing goals. Ternair actively thinks along with us about optimizations by acting as a partner in the cooperation. In this way,we remain relevant in our executive communication with our customers.

Mark de Bra

Database Marketer RAI Amsterdam

Ternair's smart solutions allow us to deliver relevant content at the right time. This not only gives our customers a highly personalized experience,but also allows us to optimize the effectiveness and return on investment of our campaigns and activities even better!

Kevin Wetzel

Marketing Director Sijthoff Media

Ternair's software is flexible and the implementation of the various modules was arranged in no time. Ternair thinks along with the business,they want to accelerate,just like us.

Arjan Goorman

Head of Marketing Agrio

Using the Ternair Marketing Cloud,we can communicate more efficiently and effectively to customers and prospects about our trade show offerings. More efficient,because it takes us less time and manpower; more effective,because the information we now disseminate is based on integrated,up-to-date customer knowledge. This manifests itself in higher conversions on our marketing communications.

André Hooijer

Operations Director ISE

Deliver the best experiences for your customers

Content Personalization at Every Step of Your Marketing Process

Personalizing content rarely fails due to a lack of ideas. The bottleneck lies in fragmentation: data and content scattered across separate systems that don’t communicate with each other. Ternair supports the entire cycle,from the first behavioral signal to a fully personalized message in your campaign.

No separate tools that you have to piece together yourself—just one platform that connects everything,from data and segmentation to activation and measurement. This way,everyone works from the same data,and no one has to export or import anything manually.

RELIABLE & SAFE

Recognitions we are proud of

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KNOWBANK

Everything About Content Personalization

KNOW

What is content personalization?

We create a lot of interesting content about content personalization.

DEMO

See Ternair in practice

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SUCCESS STORIES

You can achieve this with Ternair

We'd love to show you what Ternair has to offer.

What makes Ternair unique?

Ternair brings together a customer data platform, marketing automation, consent management, and website recognition—all under one roof. As a result, your content is not only tailored to your needs but also delivered immediately, without having to drag data from one system to another.

Data and Activation on a Single Platform

At Ternair,insights and execution are all in one place. You build personalization within the environment where your customer profiles are already stored,so there’s no need to export or transfer data between an insight and a live campaign.

Personalization Based on First-Party Data

You personalize based on data you’ve collected yourself with users’ consent,not on purchased profiles or third-party cookies. This keeps your personalization effective today and ensures it remains effective when cookies are phased out for good.

Creator support

Personalization requires ongoing maintenance and growth—it’s not a one-time project. You’ll work directly with the team behind Ternair,who will collaborate with you on the design and every subsequent step you want to take.

Dutch software,GDPR-compliant and ISO-certified

At Ternair,privacy isn’t an afterthought—it’s our starting point. We’re a Dutch company; we understand the GDPR from the perspective of your line of work,and we manage consent in accordance with that law,backed by ISO 27001 certification.

Central data,GDPR proof,ISO certified

We centralize and ensure the security and management of your data,so you build and leverage your first-party data with confidence.

Proven with customers

Customers who work with Ternair expand their personalization step by step into something that truly pays off. We’d rather show what other organizations facing the same challenge have achieved than promise what’s theoretically possible.

Want to know more about Ternair?

Discover all our top features

See how Ternair brings together data collection,activation,and analysis in a single,seamlessly integrated marketing environment.

Customer Data Platform

Gather all your customer and prospect data in one place and work from a single profile that you can build upon.

Discover our CDP

Marketing Automation

Turn your personalized content into automated workflows and campaigns that run on their own...

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Omnichannel marketing

Flexible one-on-one marketing automation for all channels. Communicate with your customers through various channels.

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360 degree customer view

Combine purchases,behavior,and campaign interactions into a single,comprehensive view for each customer.

Discover a 360-degree view of the customer

Website recognition

Identify anonymous visitors and start collecting data even before the first known contact.

Discover Website Recognition

Hypersegmentation

Create segmented audiences to the deepest level with combinations of profile characteristics, purchase history, real-time click behavior on websites, etc.

Discover Hypersegmentation

FAQ

Frequently Asked Questions About Content Personalization

What is content personalization?

Content personalization is the process of tailoring your content to each individual recipient based on their profile and behavior. Instead of sending the same message to everyone,you show each person the topics,offers,and timing that are most relevant to them. This makes your communication more relevant and effective.

What is the difference between content personalization and website personalization?

Content Personalization is about the message itself, across all channels: email, campaigns, and web content that you tailor to the customer. Website Personalization focuses specifically on the website experience for recognized visitors. They reinforce each other, but content personalization extends beyond the website alone.

How do you personalize content in a way that complies with the GDPR?

By customizing based on first-party data that you collect with consent. Ternair manages that consent by channel and by brand through built-in consent management, including real-time processing of opt-ins and opt-outs. This ensures that personalization remains in compliance with the GDPR.

How does Ternair help with content personalization?

Ternair combines data collection,segmentation, consent management, and marketing automation into a single platform. You build customer profiles, determine which content is appropriate for each segment, and activate it directly through Ternair Campaign, without having to transfer data between separate tools. This way, teams have all the information they need available within a single platform.

Do I need a lot of data to get started?

To get started with content personalization,you don’t need a lot of data right away. You start with the data you already have and build on it step by step. Every touchpoint enriches the customer profile,so your personalization becomes more accurate as you record more interactions.

Experience it for yourself

Find out what Ternair can do for you

Interested? We'll show you without obligation how we can achieve your goals. If we're good at anything,it's connecting Ternair to specific issues.

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Content Personalization: A Personalized Experience for Every Touchpoint

The Key Features of Content Personalization

Tailored Experiences with Content Personalization from Ternair

Who uses Ternair?

Here's what our customers are saying

Content Personalization at Every Step of Your Marketing Process

Recognitions we are proud of

Everything About Content Personalization

What is content personalization?

See Ternair in practice

You can achieve this with Ternair

What makes Ternair unique?

Data and Activation on a Single Platform

Personalization Based on First-Party Data

Creator support

Dutch software,GDPR-compliant and ISO-certified

Central data,GDPR proof,ISO certified

Proven with customers

Discover all our top features

Customer Data Platform

Marketing Automation

Omnichannel marketing

360 degree customer view

Website recognition

Hypersegmentation

Frequently Asked Questions About Content Personalization

Request an introduction