News & Knowledge
Get inspired with insights, tips, tools and articles written and collected by our experts
Content Personalization
Timing: the essential building block of personalization
Personalization is on every marketer's radar sooner or later. Timing is at the root of the success of all your online campaigns.
Omnichannel marketing
How Doctors Without Borders continues to effectively raise funds after acceptgiro disappears
Find out how Doctors Without Borders found a creative solution to the challenges following the disappearance of the acceptance giro.
Content Personalization
Personalization is a business case
McKinsey research on large-scale personalization calculated 10 to 30 percent increases in sales and retention.
Marketing automation
Case bundle: 5 marketing automation success stories
Customers prove the power of our solutions. Be inspired by their stories, business cases and enthusiasm.
Marketing automation
Whitepaper 6 must haves for data marketers and analysts
As a data marketer, you absolutely cannot compromise on what platforms and tools you choose for marketing automation.
Marketing automation
Whitepaper Compare MarTech platform
Ieder platform heeft zijn job-to-be-done. Hoe kom je nou tot het platform dat jouw marketing meer ROI én efficiency levert?
Marketing automation
Whitepaper Ternair vs Spotler
Software that matches your goals right now. That's what it's all about. Whether it's a Customer Data Platform or (email) marketing automation software or all-in-one.
Leads
Whitepaper Lead Generation
Read everything you want to know about lead generation in this white paper. From cold to gold: Masterful lead generation strategies.
Churn
Whitepaper Churn
In this whitepaper you will read everything you want to know about churn. What is Churn and how do you prevent or reduce it?
Marketing automation
Whitepaper 6 signals and solutions for customer driven marketing
We have 6 concrete solutions with a detailed solution for each 'pain' at a customer.
Campaigns
Reactivation campaigns: what is it and how does it work?
One of the most effective ways to re-engage inactive customers is through a re-activation campaign.
Campaigns
Appreciation campaigns: what is it and how does it work?
An appreciation campaign is a targeted marketing campaign that shows your appreciation for your customers or target audience. The goal is to strengthen existing relationships.
Customer Data Platform
What is a Customer Data Platform and how does it work?
To help companies organize and leverage their customer data, a Customer Data Platform (CDP) provides the solution. But how exactly does a CDP function?
Content Personalization
How RAI Amsterdam acquires 10% more visitors with content marketing and personalized mailings
With the use of SEO, content marketing and marketing automation, RAI Amsterdam realized 10 percent more visitors to Aquatech Amsterdam.
Marketing automation
How Vesting Finance uses marketing automation for online payments
By adding email as a channel and cleverly optimizing shipping, Vesting Finance realized huge increases in online payments.
Email marketing
How Carrière reduces no-shows at job interviews
Find out how Carrière has developed an innovative approach to dramatically reduce the number of no-shows at job interviews.
Email marketing
How Connetix structurally highlights available candidates to customers and prospects
Learn how Connetix developed a smart solution to more effectively present available talent to clients and prospects.
Omnichannel marketing
This is how Aidsfonds continues to effectively raise funds after disappearing acceptgiro
This is how Aidsfonds continues to effectively raise funds after disappearing acceptgiro
Leads
How Liliane Foundation structurally recruits donors through lead recruitment campaign
Find out how Liliane Foundation used flower bulbs to not only attract donors, but also offer hope to children with disabilities worldwide.
Marketing automation
How VersTrade structurally tracks customer contact moments
With data scattered across various channels and a manual follow-up process, a structured approach was lacking.
Website recognition
How CruiseOnline.com reactivates 'abandoned bookings' and exploratory web behavior in real time
Through dynamically personalized emails and follow-up, CruiseOnline.com reactivates shopping cart abandoners and quality visitors.
Data connectivity
Arjan Goorman (Agrio): 'Data is vital for media companies'
How do you create scalable, personalized marketing campaigns and automate journalism in which editorial considerations come full circle?
Omnichannel marketing
How Bouwmaat makes a personalized shopping experience omnichannel
Bouwmaat delivers an omnichannel shopping experience through 48 branches, as well as through full personalization on mobile app, website and in email.
Omnichannel marketing
This is how Dutch Council for Refugees makes multichannel fundraising successful
Dutch Council for Refugees is increasingly deploying structural campaigns to convert leads into new donors. Sympathizers are now also in a better picture.
AI marketing
How Vakmedianet uses AI real-time for event visitor acquisition
By analyzing all marketing data in an AI model, key characteristics become clear and the right mail on can make all the difference.
Website recognition
How Springer Nature transitions from outbound to inbound to achieve 50% more conversions
By flipping event marketing from outbound to inbound, Springer Nature realizes 50 percent more conversion.
Marketing automation
How KLM takes a personal and relevant approach to 10 million customers worldwide
KLM uses Ternair to ensure quality, manage costs and engage with 10 million customers personally and relevantly.
Email marketing
How MindCampus triples conversion through smarter email marketing
By applying personalization, conversion was tripled. An additional benefit is that a lot of manual work was eliminated.
Content Personalization
How BSL improves client relationships with specific and up-to-date information
Thanks to the integration of all kinds of sources of customer information, BSL can approach customers in an increasingly targeted way.
Content Personalization
How Agrio provides its target audience with high-quality and personalized content
To distribute both information and marketing messages in the most targeted way possible, Agrio makes optimal use of data.
Leads
How BNNVARA realizes connected reach
BNNVARA developed a connected reach strategy focusing on the interests and needs of the individual.
Email marketing
Multi-brand email marketing
With Ternair, Admitter has a dedicated product for address file management and multi-brand email marketing.
Leads
From trade show website to platform for communities
With a platform for communities, many operations previously performed manually are automated.
360 degree customer view
Relevance based on a 360° customer view
By building a 360˚ customer view of visitors, ISE is able to provide relevant content based on complete customer data.
Customer Data Platform
Publisher aggregates customer data and focuses on output
By collecting all data in a central marketing database, MindCampus no longer wastes time but can focus on output.
Content Personalization
Daily personalized content for 1.5 million professionals
With Ternair, Vakmedianet is able to provide its 1.5 million readers with personalized content on a daily basis.
Data connectivity
Customer authentication and authorization
Using Ternair, BSL has a single, centralized data platform that allows the company to quickly and effectively
Email marketing
90% time savings through data-driven 1-1 email template(s)
By using a data-driven email template, KLM achieved time savings of 90%, within a fraction of the original time.
Website recognition
How Vakmedianet applies dynamic and personalized content to websites
With an integrated customer view and cleverly constructed campaigns, Vakmedianet not only makes newsletters dynamic but also content on websites.
360 degree customer view
Marketing database for 360º customer view
Ternair's marketing database gives RAI Amsterdam a 360° customer view.
Marketing automation
Ternair in Main Software 50
Ternair is listed again in the Main Software 50, an annual ranking of the most successful independent Dutch software companies. Ternair, specialist in marketing automation, has achieved a nice place in this list.
Marketing automation
Ternair wins FD Gazelle
Ternair wins FD Gazelle Award. This award is exclusively presented to companies that are moving faster than any other and that are financially healthy. This makes Ternair one of the fastest growing companies in the Netherlands.
Information security
Ternair: ISO 27001 certified
We are fully compliant with ISO 27001 information security standards. This confirms our ongoing commitment to safeguarding data so that you can use our data-driven solutions with complete confidence.
Information security
DDMA Privacy Guarantee label "GOLD" for Ternair
Ternair is permitted to use the DDMA Privacy Seal with the highest security label ‘Gold’. Ternair respect privacy and handle customer data careful and transparent according to and compliant with relevant laws and regulations.
Information security
Ternair: Member of Certified Senders Alliance (CSA)
Ternair is a member of the Certified Senders Alliance (CSA). The goal of the CSA is to increase the quality of commercial emails. To achieve this goal, the CSA establishes legal and technical quality standards.
Marketing automation
Ternair remains at the top of Emerce100
Ternair ranks among the best ‘Marketing Automation Software’ in the Netherlands. With a score of 5 stars, Ternair achieves a top ranking in this list. The Emerce 100 ranking is based on “knowledge / know-how”, “price-quality ratio”, “reliability” and “flexibility”.
Marketing automation
Marketing automation for retail and e-commerce
Deploy marketing automation for retail or e-commerce and make additional sales thanks to smart activation.
Marketing automation
Marketing automation for publishers
Use marketing automation to convert readers to (trial) subscriptions or provide advertisers with information at the right time.
Marketing automation
Marketing automation for broadcasters and events
Personalize communications, tailor programs to your target audience and organize interaction that keeps attention.
Marketing automation
Marketing automation for nonprofit and fundraising
Marketing automation for nonprofits and funds generates more donors, supporters, volunteers and sponsors.
Marketing automation
Marketing automation for staffing and recruitment
Automate content for the Applicant Journey to offer candidates exactly the right information at any time.
360 degree customer view
What is a 360-degree customer view and how does it work?
The term "360-degree customer view" reflects the commitment to having the fullest possible view of individual customers and being able to combine all available customer data.
Marketing automation
What is Marketing Automation and how does it work?
If it was a trend years ago, it is now pervasive at C-level that you need to serve large groups of customers personally and efficiently to meet customer expectations.
Email marketing
What is email marketing and how does it work?
Employ email marketing to get customers to buy again, convert interested parties and inform others about your products, services, events.
Leads
What is lead generation and how does it work?
Leads are potential customers who show (potential) interest in your product, service or brand. Recognizing and collecting as many leads as possible is one of the most important tasks of marketing.
Website recognition
What is website recognition and how does it work?
With ordinary website recognition you can see which companies click on your pages. With our individual website recognition, you gain insight into which people click on your pages.
Newsletters
What is newsletter software and how does it work?
Send personalized newsletters to customers and associates to stay in touch with your target audience. With our software, send digital newsletters that take advantage of all the variables in your data.
Marketing automation
Marketing automation for travel and leisure industry
Generate more bookings with marketing automation for the travel and leisure industry.
Marketing automation
Marketing Automation for Automotive
Our advanced marketing automation solution for the automotive industry takes your customer interaction to the next level.
Marketing automation
Marketing Automation for finance and insurance
Automate communication in the same way that you make payments, financial matters, and declarations, for example, easier.
Marketing automation
Marketing automation for health and wellness
You communicate in a tailored way, exactly when it matters to clients.
Marketing automation
Marketing automation for telecom
Our marketing automation solution for telecom helps you connect with all your customers in real time.
Data connectivity
Data connectivity: what is it and how does it work?
By linking software and applications together, you lay the foundation for growth within organizations.
Omnichannel marketing
Omnichannel marketing: what is it and how does it work?
Align offline and online channels and use the most relevant channel for each customer personally at any time.
First party data
First party data: what is it and how does it work?
First party data refers to the information that you as a company collect directly from your own customers and prospects.
Content Personalization
Content personalization: what is it and how does it work?
Personalize website, email, SMS, print, apps and other forms of (online) marketing based on relevant customer data.
AI marketing
AI marketing: what is it and how does it work?
Thanks to Advanced Analytics and AI models, you make the most of the knowledge you gather from data about your customers' behavior and needs.
BI Analytics
BI Analytics: what is it and how does it work?
BI stands for Business Intelligence, and Analytics refers to the advanced techniques used to analyze and interpret data.
Hypersegmentation
Hypersegmentation: what is it and how does it work?
Hypersegmentation helps you zoom in on a specific customer segment. Use audience segmentation to offer exactly what certain customers need based on data.
Marketing automation
Webinar Introduction to Ternair
Software that fits your goals right now. That's what it's all about. That's why we offer a comparison between Ternair and Spotler as an example.
Marketing automation
Webinar 4 examples of Marketing Automation
In 15 minutes you will see 4 examples from idea to elaboration. How to make a difference for customers through a personalized offer and how to increase conversion by using your channels at the right time.
Email marketing
(Email) personalization, how does it work?
Addressing customers and prospects personally on issues that are on their minds at the time causes their satisfaction to rise.
Email marketing
Measuring email traffic
For e-mail marketers, it is critical to have a good idea of how much traffic e-mails generate.
Content Personalization
Inbound marketing goes to the next level with dynamic content
Inbound marketing is changing under the influence of social, mobile and personalization, among other things. Modern solutions are growing with it.
First party data
Finding the pearls of first-party data and applying them intelligently
Data are essential for personalizing your marketing. With increasing pressure on third-party data, first-party data offer the answer.
Leads
Lead generation in every step of the customer lifetime cycle
The elimination of third-party data due to legislation and privacy concerns will result in a new role for the marketer.
Leads
Effective customer acquisition with lead nurturing and leadscoring
With Ternair's lead nurturing system, DTG can acquire new customers faster and more effectively. Based on lead scores are automated daily.
Leads
Does your data understand your customer
Collecting customer data is relatively easy. Unlocking that data properly is trickier, but with help increasingly doable.
Data connectivity
Building the best customer journey with connectivity
Consumers today have a strong preference for a personalized customer journey that runs through every conceivable touchpoint.
Data connectivity
Linking data with an API, web service or webhook
An API is hugely important for good data connectivity. A crucial part of your marketing automation And for your marketing ROI.
Data connectivity
4 Case studies: quick results with real-time customer data
By connecting your various systems through APIs, Web services or Webhooks, you'll get maximum results from marketing automation.
Marketing automation
Webinar The business case for data
How to make it concrete? In 15 minutes we will show you how: more productive marketing, transparent and measurable sales, a personalized offer, all customer data brought together, easy segmentation of target groups
Email marketing
Webinar Email Deliverability - A Journey to the Inbox
It is not a given that all your emails will be delivered. Technical settings, list management and engagement affect your email deliverability.
Newsletters
Webinar How do you improve the engagement of your newsletter or customer database?
E-mail is an effective way to keep in touch and for direct sales. But only if you have an active readership. What part of your file is really active?
Campaigns
Abandoned Shopping Cart campaigns: what is it and how does it work?
An abandoned shopping cart campaign is a powerful tool within marketing automation that can help reduce lost sales and strengthen customer relationships.
Email marketing
Making email marketing more relevant
How relevant is your e-mail communication to customers and prospects? A little relevance is no longer enough. | Ternair.com
Email marketing
Ternair has entry-level package for email marketers
An entry-level package for E-mail marketers who want more with data and audience segmentations.
Campaigns
Win-back campaigns: what is it and how does it work?
A win back campaign is a marketing strategy aimed at reactivating inactive customers. These are customers who once bought something from you, but then did not make repeat purchases.
Campaigns
Loyalty campaigns: what is it and how does it work?
A loyalty campaign is a marketing strategy designed to engage and reward customers for their repeat purchases and engagement with a brand.
Campaigns
Welcome campaigns: what is it and how does it work?
One of the most crucial and often underappreciated campaigns is the welcome campaign.
Website Personalization
Website personalization: what is it and how does it work?
Website personalization is the process of tailoring the content and experience on a website to the unique preferences and behaviors of individual visitors.
Campaigns
Review campaigns: what is it and how does it work?
Nearly nine in 10 consumers report that positive customer reviews positively influence their purchase decision.
Campaigns
Cross-sell campaigns: what is it and how does it work?
Cross-sell campaigns are a powerful tool of modern marketers to increase sales and improve customer satisfaction.
Campaigns
Lead generation campaigns: what is it and how does it work?
A lead generation campaign is a strategic marketing approach aimed at identifying potential customers (leads) and converting them into actual customers.
Campaigns
Retention campaigns: what is it and how does it work?
Retention campaigns are not aimed at attracting new customers, but focus on retaining existing customers.
Campaigns
Upsell campaigns: what is it and how does it work?
Upsell campaigns help companies offer more value to their existing customers while increasing sales.
Campaigns
Repeat purchase campaigns: what is it and how does it work?
Repeat purchase campaigns are an essential part of marketing automation and play a crucial role in strengthening customer loyalty and increasing sales.
Campaigns
After Sales campaigns: what is it and how does it work?
After a sale, you can't sit back. Delivering a positive customer experience doesn't stop at the transaction; it's what happens after that can really make your brand stand out.
Campaigns
Profile enrichment campaigns: what is it and how does it work?
One of the most effective ways to improve the quality of your data is through a profile enrichment campaign.
Campaigns
Referral campaigns: what is it and how does it work?
Referral campaigns a powerful method to grow your brand through the power of recommendations.
Campaigns
Acquisition campaigns: what is it and how does it work?
An acquisition campaign is a targeted marketing effort with the goal of acquiring new customers.
Campaigns
ROPO campaigns: what is it and how does it work?
"Research Online, Purchase Offline" (ROPO) refers to consumers who research products online but make the purchase offline.
Campaigns
Order confirmation campaigns: what is it and how does it work?
Every confirmation email is an opportunity to sell more! Find out how a clever order confirmation campaign not only increases customer satisfaction, but also boosts your sales.
Campaigns
Remarketing campaigns: what is it and how does it work?
Remarketing, also known as retargeting, is a strategy where you show ads to people who have visited your website or app before, but have not yet taken action.
Campaigns
Geotargeting campaigns: what is it and how does it work?
Geotargeting is a marketing strategy where you personalize content based on the geographic location of your target audience.
Campaigns
Retargeting campaigns: what is it and how does it work?
Retargeting is one of the most powerful tools you can use to win back potential customers.