Tuesday, October 29, was already the seventh Ternair MasterClass with the topic 'marketing automation & email marketing trends'. Colleagues from different companies got inspired and talked to each other about the various trends.
Marketing automation & e-mail marketing trends
In the first part of the MasterClass, Jordie van Rijn talked about the current and future possibilities of e-mail marketing and marketing automation. Jordie van Rijn is email marketing and marketing automation expert and has been named one of the "23 Tought Leaders Every Online Marketer Must Know" by Huffington Post.
After the break, Bouwmaat's customer case took center stage. Chi Shing Chang (Sparque), Darren Besselink (Bouwmaat) and Nick Kerschgens (Ternair) showed how Bouwmaat uses Sparque and Ternair to provide its customers with a personalized customer experience.
