First party data

First-party data: Collect and activate your own customer profiles

Third-party cookies are becoming increasingly restricted,and external data platforms provide less insight into your own target audience. Anyone who bases their marketing on data from others loses control over their campaigns.

At Ternair,first-party data is the alternative that’s entirely yours. You collect your own leads and customer profiles—even when they come in through advertising campaigns—and build opt-in profiles to personalize at the individual level,without relying on third parties.

What is first-party data,and why is it important?

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TOP FEATURES

How Ternair makes First-Party data work for you

Opt-in profiles Website Behavior Consent Management Activate Data Flexible and scalable

OPT-IN PROFILES

Build detailed customer profiles using all your data sources

Every point of contact generates data: a registration,a request,a purchase,a form. Ternair consolidates that data into a single,centralized customer profile,which automatically becomes more complete as the customer relationship grows.

One golden record per customer,always up to date
Ternair deduplicates and synchronizes profile data from various sources,so that you always work with a single reliable source for each client.
Online and offline data combined
Link website behavior,CRM data,and offline purchase history one complete customer profile.
Automatically enriched with every interaction
Each new interaction adds information to the existing profile,without the need for manual entry or export.
Direct basis for segmentation and analysis
Profiles are built from validated,centralized data and can be used immediately as a foundation for target audiences and reports.

Discover our Customer Data Platform

WEBSITE BEHAVIOR

Track individual website behavior

With the Ternair script,you can track the behavior of individual visitors on your website or online store. It operates entirely on the basis of consent,without relying on third-party cookies or external data.

Tracking pages, clicks,and purchase journeys
See exactly which pages a visitor views,what they add to their shopping cart,and when they abandon their cart.
Abandoned Carts and repetitive behavior record
Automatically detect when someone doesn't complete a purchase or returns to a product they previously viewed.
Behavioral data linked to the customer profile
As soon as a visitor is recognized,the recorded behavior is immediately added to the existing profile.
Privacy by Design
Data is collected only with the visitor's explicit consent,in accordance with the GDPR and without reliance on third parties.

Learn more about Ternair's Website Recognition

ACTIVATE DATA

Use first-party data directly to create personalized campaigns

First-party data that you collect but don't activate is of no use. Ternair links your customer profiles directly to marketing automation,allowing you to immediately turn your data into targeted emails,workflows,and personalized content.

From profile to campaign without manual export
Data flows automatically from your CDP to your marketing channels,without any intermediate steps.
Segmenting by both behavior and profile characteristics at the same time
Combine who someone is and what they've done into a single filter for accurate Target Audience Segmentation.
Automated workflows based on customer behavior
Send the correct message at the right time,fully automated based on actions and behavioral patterns.
RFM Models for Retention and Upselling
Segment customers based on recency,purchase frequency,and value for targeted retention - and upsell campaigns.

Ternair's Marketing Automation Solution

FLEXIBLE AND SCALABLE

Connect every data source,even the tricky ones

Ternair follows your data model and integrates with existing systems—from a modern CRM to an outdated source system. That way,you don’t have to leave anything behind to get started with first-party data.

Can be connected to any data source
Default integrations and customization for specific systems,without the hassle of fields that don't fit.
Ternair adapts to your data model,not the other way around
You don't have to modify your existing systems: Ternair integrates with what you already have.
Scalable from a small team to a large marketing department
Suitable for a limited customer base as well as for organizations with large data volumes and multiple brands.
Support from the Ternair team every step of the way
From implementation to day-to-day use,the team is ready to take the pressure off and offer solutions.

Discover Data Connectivity

Future-proof your data with Ternair's first-party data

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SUCCESS STORIES

Discover how others are successfully using Ternair's first-party data solution

REVIEWS

Here's what our customers are saying

Ternair is a fine party to work with. The platform is user-friendly and offers us numerous possibilities in the area of marketing automation,among other things. The professionals at Ternair think along with you and are always there for you.

Danique Jong - from Leek

Construction size

Very nice party to work with. Pleasant,intuitive software and thoughtful contacts.

Darren Besselink

Career

With Ternair,we can automatically choose the right time to send certain messages. The flows are tailored to the interests someone shows. We have visibility into the whole process and are increasingly aware of who to send what and when,so we don't bother anyone with our messages. So the frequency of our emails can be reduced while the effectiveness is higher.

Michael Dam

Marketing Manager BSL Media & Learning

If you want to professionalize your marketing campaigns,Ternair is the right place. They have solutions for simple and the most complicated campaigns. The tools are easy to use and the people at Ternair are always there for you. Top partner if you are looking for marketing automation.

Astrid Geraats

Marketer at Royal Boom Publishers

Ternair gives us the ability to combine different data sources. This gives us the freedom to set up campaigns where the limits of impossibility are far away. Thanks to the tool and professional guidance,our results have improved by over 100%.

Anouk Schuchmann

Marketer Cosmetique Totale

Solutions are sought and found with great flexibility and professionalism. Ternair makes an important contribution to the marketing communications of VluchtelingenWerk.

Aase Kretzschmar

Communications advisor Refugee Council

The extensive possibilities and flexibility of the Ternair Platform help us daily in achieving our marketing goals. Ternair actively thinks along with us about optimizations by acting as a partner in the cooperation. In this way,we remain relevant in our executive communication with our customers.

Mark de Bra

Database Marketer RAI Amsterdam

Ternair's smart solutions allow us to deliver relevant content at the right time. This not only gives our customers a highly personalized experience,but also allows us to optimize the effectiveness and return on investment of our campaigns and activities even better!

Kevin Wetzel

Marketing Director Sijthoff Media

Ternair's software is flexible and the implementation of the various modules was arranged in no time. Ternair thinks along with the business,they want to accelerate,just like us.

Arjan Goorman

Head of Marketing Agrio

Using the Ternair Marketing Cloud,we can communicate more efficiently and effectively to customers and prospects about our trade show offerings. More efficient,because it takes us less time and manpower; more effective,because the information we now disseminate is based on integrated,up-to-date customer knowledge. This manifests itself in higher conversions on our marketing communications.

André Hooijer

Operations Director ISE

RELIABLE & SAFE

Recognitions we are proud of

Find out why

First-party data at every step of your marketing process

Collecting first-party data is rarely the problem. The real challenge lies in fragmentation: data scattered across systems that don’t communicate with each other. Ternair supports the entire cycle,from the first anonymous website visit to a fully activated customer profile in your campaigns.

No separate tools that you have to piece together yourself—just one platform that supports everything from data collection to activation. That way,everyone works with the same data,and no one has to export or import it manually.

KNOWLEDGE BASE

All About First-Party Data

KNOWLEDGE

What is first-party data?

We create a lot of interesting content about first-party data.

DEMO

See Ternair in practice

We'd love to show you what Ternair has to offer.

SUCCESS STORIES

You can achieve this with Ternair

We'd love to show you what Ternair has to offer.

WHY TERNAIR?

What makes Ternair unique?

CDP/m arketing automation software including channels,which flexibly connects your data. For organizations that are taking steps in data marketing and would like practical support in doing so.

Flexible data model

First-party data is scattered across your online store,CRM,email tool,and offline systems. Ternair integrates all those sources into your data model without requiring you to make any changes to your existing structure.

Unhindered data linking

Any data source that provides first-party data—from an outdated CRM to a modern online store—can be integrated with Ternair. We handle the technical side,so you can focus on what you do with the data.

Creator support

First-party data is not a one-time project but an ongoing process. The Ternair team helps you not only get started,but also expand,optimize,and implement your data strategy.

Dutch software organization

The GDPR isn't just a side issue—it's the foundation of how Ternair is built. As a Dutch company,we understand the privacy laws you deal with every day,and we've translated them into software that simply handles them.

Central data,GDPR proof,ISO certified

Your first-party data is valuable and sensitive. Ternair stores it centrally,manages consent in accordance with the GDPR,and is ISO 27001-certified. This way,you don’t have to reevaluate whether it’s permissible every time you make a marketing decision.

Customer rating and experience

Organizations that work with Ternair build a more comprehensive database step by step. No empty promises about what’s possible—just proven results from clients who faced the same challenge as you.

Want to know more about Ternair?

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More Than First-Party Data

It's now easier than ever to set up personalized marketing campaigns that reach your target audience and drive conversions. Discover the power of Ternair.

Customer Data Platform

Consolidate all your customer and prospect data into a single,reliable customer profile.

Discover CDP

Marketing Automation

Leverage your first-party data in personalized campaigns—fully automated.

Discover Marketing Automation

Lead Generation

Identify anonymous leads,automatically qualify them,and connect marketing with sales,powered by the same data as your Report Center.

Discover Lead Generation

Newsletters

Manage opt-ins,double opt-ins,and sending domains for all your brands and newsletters.

Discover Newsletters

360 degree customer view

Combine purchase history,behavioral data,and campaign interactions to create a comprehensive customer profile.

Discover a 360-degree view of the customer

Website recognition

Identify anonymous visitors and begin collecting data before the first known point of contact.

Discover Website Recognition

FAQ

Frequently Asked Questions About First-Party Data

What is first-party data?

First-party data is customer information that your company collects directly through its own channels,such as your website,app,CRM,or email tool. This is always done with the customer’s consent and without the involvement of a third party. Because this data belongs to you,it is more accurate and sustainable than purchased data.

What is the difference between first-party and third-party data?

You collect first-party data yourself,directly from your customers. You purchase third-party data from external parties that have no direct relationship with your customers,often through cookies or data broker companies. First-party data is more accurate,privacy-friendly,and not dependent on external parties that could stop providing it at any time. You can read more about this in our article on first-party data.

How do I collect first-party data in compliance with the GDPR?

By requesting explicit consent for each piece of data and recording that consent by channel and by brand. Ternair manages this automatically through built-in consent management,including real-time processing of opt-ins and opt-outs across all connected systems.

Do I need a lot of data to get started?

No. Ternair is designed for growth: you start with the data you already have and expand step by step. Every interaction adds information to existing profiles,so your data quality automatically improves as you record more interactions.

Experience it for yourself

Find out what Ternair can do for you

Interested? We'll show you without obligation how we can achieve your goals. If we're good at anything,it's connecting Ternair to specific issues.

Call us

+31 (0)30 687 71 03

Send an email

interesse@ternair.com

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Do you want to know more about how we handle your data? Read our privacy statement.