AI Churn Killer Flow

What does it provide?

• Daily churn score as an attribute with the customer relationship number, which can be used to plan campaigns

Extra services: Ternair can help set up churn campaigns, such as sales/customer service approaching the top X percentage of customers weekly, or running campaigns on segment x-y%.

Ternair works with partners who can provide advice and set up campaigns around loyalty. These can be data-driven campaigns with Ternair, as well as other types of campaigns.

Who is this for?

• All marketers who have to deal with customers who cancel subscriptions or no longer make purchases and who want to get a grip on this

What are we going to do?

• Customer intake and explanation of the model

• Collection of data and making it accessible to the AI algorithm

• Activation of the AI model and delivery of a daily churn table, showing the churn probability from 0 to 100 by customer relationship number

• Design and delivery of a customer dashboard (included in the license)

• Integration of the churn table into Ternair Campaign

• Delivery to customer

Planning & investment

• The whole process can be carried out within 4 weeks including consultations

• €750.- all in per month (ex VAT) based on a one year contract

Business cases

WarChild
18% churn reduction

• Problem:WarChild wanted to gain more insight into their donors to prevent attrition and improve donor loyalty.

• Solution: By identifying donor segments at risk of churn and optimizing the relevance of information for each donor, churn was reduced by 18%.

Het Financieele Dagblad
15% churn reduction

• Problem:The Financieele Dagblad wanted to improve customer engagement and the number of unsubscribes needed to be reduced to achieve growth.

• Solution: Advanced churn analysis, A/B testing and adaptive 'next best action' models resulted in 15% churn reduction.

BOB Autowash
14% churn reduction

• Problem: BOB Autowash was experiencing high churn and didn't know why.

• Solution: By identifying churn patterns within customer segments and defining effective next best action, churn was reduced by 14%.

Uptrends
20% churn reduction

• Problem: Uptrends was experiencing high churn and there was no contact with 'low-value' customers.

• Solution: Using AI-driven health scores, alerts, and roadmaps for proactive portfolio management, churn was reduced by 20%.

*At this time, the Churn Killer AI license is only available to publishers. We are working hard to make it available for other industries as well.