Marketing Automation
Marketing Automation for data-driven campaigns
Data, content and automation in your own hands. Create your own campaigns that you personalize and automate via dynamic templates. At every stage of the customer journey.
TOP FEATURES
Key features of Marketing Automation
Data integration
Combine all data in one environment
Bring all your customer data together in one central place. Ternair effortlessly links different data sources so that information from your CRM, webshop, e mail and other systems is readily available. This allows you to develop dynamic campaigns that respond to current customer data.
Data integration
Connect CRM, webshop, analytics and other systems directly to Ternair to manage all customer information in one place.Real- time insight
Use actual data to refine target groups and activate campaigns at the right time.User-friendly interface
Select and combine data without technical knowledge thanks to drag-and-drop functionality.
Segmentation
Segment audiences based on behavior and interests
Reach the right audience with relevant communications. With our marketing automation tool, create target groups based on behavior, preferences or interactions. This way, each customer gets a message that matches their interests and stage in the customer journey.
Action triggers
Activate campaigns based on actions such as a click, download or purchase.Profile enrichment
Use new interactions to automatically populate customer profiles with relevant data.Real-time segmentation
Divide customers into segments dynamically based on current data and interests.Lead scoring
Assign scores to leads to determine who is ready for follow-up by sales.
Omnichannel
Reach customers and leads through multiple channels
Use omnichannel marketing to reach and activate customers and leads across multiple channels. With Ternair you work from one environment where email, WhatsApp, social media and SMS come together. This way you ensure a personalized experience at every contact moment.
E mail and newsletters
Send personalized messages based on preferences, behavior and timing.
Social media campaigns
Synchronize audiences with advertising platforms to maintain consistent communication.SMS and WhatsApp
Reach customers directly on their mobile with personalized messages and reminders via text or WhatsApp.
Dynamic content
Personalize content with dynamic templates
Use smart templates that are automatically populated with the right content. The content of e mails, landing pages and campaigns is instantly adapted to the customer's dates and preferences. This way you effortlessly create personalized communications that are always current and relevant.
Automatic customization
Automatically adjust texts, images and offers based on data.Personalization at scale
Create one campaign that is automatically unique for each customer.Consistent look
Use fixed templates or templates that fit your brand style and are easy to manage.Test and optimize
Execute A/B tests easily to improve the effectiveness of templates.
Automate
Automate the execution of campaigns
Start campaigns automatically based on customer behavior, such as a download, purchase or website visit. You can also easily manage and activate recurring or pre-planned campaigns from one central environment. This way every customer receives a relevant message at the right moment in the customer journey, without any manual work.
Triggers and workflows
Activate campaigns automatically when customers perform a certain action.Campaign scheduling
Plan repeat campaigns, newsletters or follow-up emails easily ahead.Real-time follow-up
Respond instantly to customer behavior with personalized communications.Reporting and analytics
View results by campaign and optimize based on performance.
Get more out of Marketing Automation with Ternair
WHY TERNAIR?
What makes Ternair unique?
Flexible data model
Ternair follows your data model. As a result, sources can be unlocked in no time in Ternair, edited by yourself, and also modified.
Unhindered data linking
Data connections create headaches. We unburden you, we connect to any data source, make it work.
Creator support
We unburden you, we connect to any data source, make sure it keeps working, and help you deploy it.
Dutch software organization
We are specialists who speak your language and understand (industry) challenges. Naturally also deployed and supported internationally.
Central data, GDPR proof, ISO certified
We centralize and ensure the security and management of your data, so you build and leverage your first-party data with confidence.
Customer rating and experience
Customer satisfaction is really our driving force, feel free to speak to our customers. It is the basis of the self-developed software and makes us stand out in the market with expensive and complex or just standard, barely supported software.
SUCCESS STORIES
How other organizations are achieving success with Ternair
REVIEWS
Here's what our customers are saying
Ternair is a fine party to work with. The platform is user-friendly and offers us numerous possibilities in the area of marketing automation, among other things. The professionals at Ternair think along with you and are always there for you.
Danique Jong - from Leek
Construction size
Very nice party to work with. Pleasant, intuitive software and thoughtful contacts.
Darren Besselink
Career
Ternair gives us the ability to combine different data sources. This gives us the freedom to set up campaigns where the limits of impossibility are far away. Thanks to the tool and professional guidance, our results have improved by over 100%.
Anouk Schuchmann
Marketer Cosmetique Totale
Solutions are sought and found with great flexibility and professionalism. Ternair makes an important contribution to the marketing communications of VluchtelingenWerk.
Aase Kretzschmar
Communications advisor Refugee Council
With Ternair, we can automatically choose the right time to send certain messages. The flows are tailored to the interests someone shows. We have visibility into the whole process and are increasingly aware of who to send what and when, so we don't bother anyone with our messages. So the frequency of our emails can be reduced while the effectiveness is higher.
Michael Dam
Marketing Manager BSL Media & Learning
Using the Ternair Marketing Cloud, we can communicate more efficiently and effectively to customers and prospects about our trade show offerings. More efficient, because it takes us less time and manpower; more effective, because the information we now disseminate is based on integrated, up-to-date customer knowledge. This manifests itself in higher conversions on our marketing communications.
André Hooijer
Operations Director ISE
Ternair's smart solutions allow us to deliver relevant content at the right time. This not only gives our customers a highly personalized experience, but also allows us to optimize the effectiveness and return on investment of our campaigns and activities even better!
Kevin Wetzel
Marketing Director Sijthoff Media
Ternair's software is flexible and the implementation of the various modules was arranged in no time. Ternair thinks along with the business, they want to accelerate, just like us.
Arjan Goorman
Head of Marketing Agrio
If you want to professionalize your marketing campaigns, Ternair is the right place. They have solutions for simple and the most complicated campaigns. The tools are easy to use and the people at Ternair are always there for you. Top partner if you are looking for marketing automation.
Astrid Geraats
Marketer at Royal Boom Publishers
The extensive possibilities and flexibility of the Ternair Platform help us daily in achieving our marketing goals. Ternair actively thinks along with us about optimizations by acting as a partner in the cooperation. In this way, we remain relevant in our executive communication with our customers.
Mark de Bra
Database Marketer RAI Amsterdam
Try our Marketing Automation tool for yourself
FAQ
Frequently asked questions about Marketing Automation
What exactly is marketing automation?
Marketing automation is software that automates marketing processes and helps target customers personally at any point in their customer journey. The system automatically responds to customer behavior, such as a click, purchase or form entry, and sends relevant messages via email, website or other channels.
Who is marketing automation suitable for?
Marketing automation is suitable for organizations that want to use customer data to make communications more personal and relevant. Both marketing and sales teams benefit: marketing automates campaigns and lead tracking, while sales gains better insight into customer behavior and buying intent.
What benefits does marketing automation offer?
Businesses that deploy marketing automation save time, increase conversions and improve the customer experience. By automating processes, campaigns become more consistent, communications more personal and results more measurable. That leads to higher engagement, more sales and stronger customer retention.
How does marketing automation work at Ternair?
Popular features include automated email flows, lead scoring, dynamic segmentation, omnichannel campaigns, personalized content and real-time reporting. At Ternair, all of these features are integrated so that data, channels and communications are fully aligned.
What does marketing automation software cost?
The cost depends on the number of customers, data sources, channels and users. Small companies usually start between 50 and 500 euros per month. Medium-sized organizations invest an average of 500 to 3,000 euros, while large or international companies count on 10,000 to 30,000 euros per month. The investment pays for itself through time savings, higher conversions and scalable growth.
How long does it take to implement marketing automation?
The implementation usually takes a few weeks to a few months, depending on the size of the organization and the complexity of the data links. Ternair guides the entire process, from data connection and setup to training and optimization, so that teams can quickly work independently.
Is Ternair's software secure and GDPR proof?
Yes. Ternair meets all GDPR guidelines and is ISO certified. Customer data is securely stored in a controlled environment, allowing companies to responsibly use their first-party data for personalized communications.
Experience it for yourself
Find out what Ternair can do for you
Are you interested? We'll show you without obligation how we can achieve your goals. If we're good at anything, it's connecting Ternair to specific issues.