Marketing Automation
Marketing Automation for data-driven campaigns
Data,content,and automation—all under your control. Create your own campaigns and personalize and automate them using dynamic templates—at every stage of the customer journey.
TOP FEATURES
Key features of Marketing Automation
Data integration
Combine all data in one environment
Bring all your customer data together in one central location. Ternair seamlessly integrates various data sources,making information from your CRM,online store,email,and other systems immediately available. This allows you to develop dynamic campaigns that respond to up-to-date customer data.
Data integration
Connect your CRM,online store,analytics,and other systems directly to Ternair to manage all customer information in one place.Real-time insight
Use up-to-date data to refine your target audiences and launch campaigns at the right time.User-friendly interface
Select and combine data without any technical knowledge,thanks to the drag-and-drop functionality.
Segmentation
Segment audiences based on behavior and interests
Reach the right audience with relevant messaging. With our marketing automation tool,you can create audiences based on behavior,preferences,or interactions. This ensures that every customer receives a message tailored to their interests and stage in the customer journey.
Behavioral triggers
Activate campaigns based on actions such as a click,download,or purchase.Profile enrichment
Use new interactions to automatically populate customer profiles with relevant data.Real-time segmentation
Dynamically segment customers based on current data and interests.Lead scoring
Assign scores to leads to determine who is ready for sales follow-up.
Omnichannel
Reach customers and leads through multiple channels
Use omnichannel marketing to reach and engage customers and leads across various channels. With Ternair, you work from a single platform that brings together email, WhatsApp, social media,and text messaging. This allows you to deliver a personalized experience at every touchpoint.
Email and newsletters
Send personalized messages based on preferences,behavior,and timing.
Social media campaigns
Synchronize target audiences with advertising platforms to ensure consistent messaging.Text Message and WhatsApp
Reach customers directly on their cell phones with personalized messages and reminders via text message or WhatsApp.
Dynamic content
Personalize content with dynamic templates
Use smart templates that are automatically populated with the right content. The content of emails, landing pages, and campaigns is instantly tailored to the customer’s data and preferences. This allows you to effortlessly create personalized communications that are always up-to-date and relevant.
Auto-adjust
Let text,images,and offers adjust automatically based on data.Personalization at scale
Create a single campaign that is automatically tailored to each customer.Consistent look and feel
Use pre-designed templates that match your brand style and are easy to manage.Testing and optimization
Easily conduct A/B tests to improve the effectiveness of templates.
Automate
Automate the execution of campaigns
Automatically launch campaigns based on customer behavior,such as a download,purchase,or website visit. You can also easily manage and activate recurring or pre-scheduled campaigns from a single central platform. This ensures that every customer receives a relevant message at the right moment in their customer journey,without any manual effort required.
Triggers and workflows
Automatically trigger campaigns when customers take a specific action.Planning campaigns
Easily schedule recurring campaigns,newsletters,or follow-up emails in advance.Real-time tracking
Respond immediately to customer behavior with personalized communication.
Reporting & Analysis
Track results and make adjustments based on data
Get immediate insight into your campaigns' performance. Ternair automatically aggregates results by campaign,segment,and channel,so you don't have to compile the data yourself. This lets you see right away what's working and where there's room for optimization.
Real-time dashboards
View campaign results and KPIs such as open rates,clicks,and conversions in a single overview.Optimize based on performance
Turn every campaign result into your next best move.Customized analyses for deeper insights
Dive deeper into your data with reports tailored to your specific challenges and KPIs.Building (Behavioral) Models (RFM,AI)
Develop advanced customer models,such as RFM segmentation and AI-driven predictions,to gain insights into behavior and value.
Get more out of Marketing Automation with Ternair
WHY TERNAIR?
What makes Ternair unique?
Flexible data model
Ternair follows your data model. As a result,sources can be unlocked in no time in Ternair,edited by yourself,and also modified.
Unhindered data linking
Data connections create headaches. We unburden you,we connect to any data source,make it work.
Creator support
We unburden you,we connect to any data source,make sure it keeps working,and help you deploy it.
Dutch software organization
We are specialists who speak your language and understand (industry) challenges. Naturally also deployed and supported internationally.
Central data,GDPR proof,ISO certified
We centralize and ensure the security and management of your data,so you build and leverage your first-party data with confidence.
Customer rating and experience
Customer satisfaction is really our driving force,feel free to speak to our customers. It is the basis of the self-developed software and makes us stand out in the market with expensive and complex or just standard,barely supported software.
SUCCESS STORIES
How other organizations are achieving success with Ternair
REVIEWS
Here's what our customers are saying
Ternair is a fine party to work with. The platform is user-friendly and offers us numerous possibilities in the area of marketing automation,among other things. The professionals at Ternair think along with you and are always there for you.
Danique Jong - from Leek
Construction size
Very nice party to work with. Pleasant,intuitive software and thoughtful contacts.
Darren Besselink
Career
Ternair gives us the ability to combine different data sources. This gives us the freedom to set up campaigns where the limits of impossibility are far away. Thanks to the tool and professional guidance,our results have improved by over 100%.
Anouk Schuchmann
Marketer Cosmetique Totale
Solutions are sought and found with great flexibility and professionalism. Ternair makes an important contribution to the marketing communications of VluchtelingenWerk.
Aase Kretzschmar
Communications advisor Refugee Council
With Ternair,we can automatically choose the right time to send certain messages. The flows are tailored to the interests someone shows. We have visibility into the whole process and are increasingly aware of who to send what and when,so we don't bother anyone with our messages. So the frequency of our emails can be reduced while the effectiveness is higher.
Michael Dam
Marketing Manager BSL Media & Learning
Using the Ternair Marketing Cloud,we can communicate more efficiently and effectively to customers and prospects about our trade show offerings. More efficient,because it takes us less time and manpower; more effective,because the information we now disseminate is based on integrated,up-to-date customer knowledge. This manifests itself in higher conversions on our marketing communications.
André Hooijer
Operations Director ISE
Ternair's smart solutions allow us to deliver relevant content at the right time. This not only gives our customers a highly personalized experience,but also allows us to optimize the effectiveness and return on investment of our campaigns and activities even better!
Kevin Wetzel
Marketing Director Sijthoff Media
Ternair's software is flexible and the implementation of the various modules was arranged in no time. Ternair thinks along with the business,they want to accelerate,just like us.
Arjan Goorman
Head of Marketing Agrio
If you want to professionalize your marketing campaigns,Ternair is the right place. They have solutions for simple and the most complicated campaigns. The tools are easy to use and the people at Ternair are always there for you. Top partner if you are looking for marketing automation.
Astrid Geraats
Marketer at Royal Boom Publishers
The extensive possibilities and flexibility of the Ternair Platform help us daily in achieving our marketing goals. Ternair actively thinks along with us about optimizations by acting as a partner in the cooperation. In this way,we remain relevant in our executive communication with our customers.
Mark de Bra
Database Marketer RAI Amsterdam
More than Marketing Automation
Also discover our other solutions
Ternair offers customized solutions to meet the specific needs of each company. Our modules add additional functionalities to the CDP & Marketing Automation solution. Discover them in more detail
Customer Data Platform
Bring all your customer data together in one central environment and build a complete and up-to-date customer profile. Combine data sources and work from one truth for better insights and targeted actions.
Website recognition
Discover who is visiting your website and where interest lies. With first-party data, recognize visitors and convert behavior directly into valuable insights and targeted follow-up.
Leads
Register, track and qualify leads automatically. Turn interest into concrete sales opportunities and ensure structured follow-up with prospects.
360 degree customer view
Create one complete overview of all your customer data and better understand who your customer is. Use this insight to personalize communications and structurally improve customer relationships.
Website Personalization
Show visitors relevant content based on their behavior and interests. Customize your website dynamically and increase engagement and conversion with personalized experiences.
Report Center
Gain insight into performance, behavior and results with clear dashboards and analytics. Use data to optimize campaigns and make better decisions.
Try our Marketing Automation tool for yourself
FAQ
Frequently asked questions about Marketing Automation
What exactly is marketing automation?
Marketing automation is software that automates marketing processes and helps engage customers personally at every stage of their customer journey. The system automatically responds to customer behavior—such as a click,a purchase,or form submission—and sends relevant messages via email,the website,or other channels.
Who is marketing automation suitable for?
Marketing automation is suitable for organizations that want to use customer data to make their communications more personalized and relevant. Both marketing and sales teams Benefits: Marketing automates campaigns and lead follow-up,while sales gains better insight into customer behavior and purchase intent.
What benefits does marketing automation offer?
Companies that use marketing automation save time,increase their conversion rates,and improve the customer experience. By automating processes,campaigns become more consistent,communication becomes more personalized,and results become more measurable. This leads to higher engagement,increased revenue,and stronger customer retention. Not sure yet which solution best fits your organization? Check out the comprehensive overview of Ternair versus standalone marketing automation software to see the differences at a glance.
How does marketing automation work at Ternair?
Popular features include automated email workflows, lead scoring, dynamic segmentation, omnichannel campaigns, personalized content and real-time reports. At Ternair,all these functions are integrated,ensuring that data,channels,and communication are fully aligned.
What does marketing automation software cost?
The price depend on the number of customers, data sources, channels, and users. The investment pays for itself through time savings, higher conversion rates,and scalable growth.
How long does it take to implement marketing automation?
The implementation It usually takes a few weeks to a few months,depending on the size of the organization and the complexity of the data integrations. Ternair guides you through the entire process—from data integration and setup to training and optimization—so that teams can quickly work independently.
Is Ternair's software secure and GDPR proof?
Yes. Ternair complies with all GDPR guidelines and is ISO-certified. Customer data is securely stored in a controlled environment,allowing companies to use their first-party data responsibly for personalized communications.
Experience it for yourself
Find out what Ternair can do for you
Interested? We'll show you without obligation how we can achieve your goals. If we're good at anything,it's connecting Ternair to specific issues.