Website Personalization
Website personalization for a personalized experience per visitor
Build customer profiles and shape the customer journey using smart personalizations. Support your visitors in finding the right products faster, convince them to buy from you and turn your customers into your ambassadors.
TOP FEATURES
More impact with personalization
Personalizations
Make sure every visitor sees relevant content immediately
With personalizations, each visitor gets content that fits his or her situation. For example, new visitors see a clear introduction, while returning visitors are immediately shown depth, cases or offers.
Relevant content per visitor
The website looks at behavior, profile and stage in the customer journey and displays customized notifications, banners or blocks accordingly.
A/B testing
Continuously optimize what converts best
With A/B testing, you easily compare different variants of, for example, a banner, message or call to action. You see which version performs better and can continue to develop on that basis. Optimization thus becomes a fixed part of the personalization strategy.
Data-driven optimization
Decisions are made based on data and proven results.
Product recommendations
Increase purchase probability with smart algorithms
Product recommendations automatically display products or services that match previous behavior, page views or customer profile. Visitors thus receive suggestions that feel logical and help them make a choice.
Leveraging cross and upsell opportunities
Relevant products show up faster and contribute directly to conversion and sales.
Choice Guide
Help visitors make the right decision faster
With a decision aid you guide visitors step by step to the solution that suits them best. By asking a few targeted questions, the choice becomes easier and doubts diminish. At the same time, the answers given enrich the customer profile.
Better decision-making
Less doubt from visitors and richer data for follow-up emails and campaigns.
Smart search features
Deploy smart search features at the right time
A smart search feature adjusts results based on behavior, popularity or previous interactions. Relevant items automatically appear at the top.
Faster search
Less searching, fewer dropouts and a higher chance of conversion.
Data links
Extend personalization to all your marketing channels
With data links, personalization does not stop at the Web site. Online behavior, such as page views or abandoned baskets, is fed in real time to other marketing channels, such as email or advertising.
Consistent experience
Campaigns connect directly to recent website behavior, across the entire customer journey.
Notifications
Deploy targeted notifications at the right time
Respond to the visitor's moment and context with subtle notifications that show what is popular, how much interest there is in a product or that an action is about to end. Applying principles such as social proof, scarcity and trust accelerates decision making.
Accelerating decisions
Notifications support conversion, enrollment and next steps in the customer journey
Start smart personalization today
WHY TERNAIR?
Website personalization with Ternair
Data structure that moves with your organization
Ternair connects fully to your organization's existing data structure, making sources quickly linked, easy to manage and immediately deployable for personalized content on the website.
Connecting data without limitations
Personalization requires complete insight into behavior, preferences and context. Ternair effortlessly links with CRM, analytics, e mail, webshop data and other systems, creating a single up-to-date customer view as the basis for relevant personalization.
Personal guidance from our specialists
At Ternair, you're not alone. Our experts help determine personalization strategy, set up data and segments, and set up variants.
Dutch knowledge and own development
Our software is developed entirely in the Netherlands by a team that understands your market and challenges. You work with specialists who speak the same language and support you where necessary, also when you want to use personalization internationally.
Secure and centralized storage of all your data
Ternair meets strict privacy and data protection requirements. All data is stored centrally and securely according to European privacy laws, allowing organizations to display personalized content with confidence.
Customer rating and experience
Customer satisfaction is really our driving force, feel free to speak to our customers. It is the basis of the self-developed software and makes us stand out in the market with expensive and complex or just standard, barely supported software.
Succesverhalen
Learn how others are using website personalization for success
REVIEWS
Here's what our customers are saying
The personalizations are working! We are getting busier and busier packing. Our ambition is to become the largest in online sales of solar garden lighting, in the Netherlands. For that, it is important that we work with the right partners. That includes WiQhit!
Melvin van de Bruinhorst
Enjoythesun.com
Right from the start of the pilot, the personalizations scored better than if we did nothing," Giorgio analyzes. The conversion rate is over 8 percent higher, and the average order value about +13 percent. The latter was not a goal of the test, but it caused a hefty increase in additional sales generated!
Giorgio Cheng
Blue Monsters
It was important to me that WiQhit was already running on Booking Experts websites of other vacation parks. And that the results there were good. As an online marketer, you want to be able to drive data-driven, but sometimes that's difficult. We don't have a park that has hundreds of thousands of online visitors a month. Then sometimes you have to lean on your experience and trust that it works.
Wouter van der Meer
Soof Retreats
The personalizations are working! We are getting busier and busier packing. Our ambition is to become the largest in online sales of solar garden lighting, in the Netherlands. For that, it is important that we work with the right partners. That includes WiQhit!
Melvin van de Bruinhorst
Enjoythesun.com
Right from the start of the pilot, the personalizations scored better than if we did nothing," Giorgio analyzes. The conversion rate is over 8 percent higher, and the average order value about +13 percent. The latter was not a goal of the test, but it caused a hefty increase in additional sales generated!
Giorgio Cheng
Blue Monsters
It was important to me that WiQhit was already running on Booking Experts websites of other vacation parks. And that the results there were good. As an online marketer, you want to be able to drive data-driven, but sometimes that's difficult. We don't have a park that has hundreds of thousands of online visitors a month. Then sometimes you have to lean on your experience and trust that it works.
Wouter van der Meer
Soof Retreats
KNOWBANK
All about website personalization
Take the step to smart personalization today
More than website personalization
Also discover our other solutions
Website personalization does not stand alone. Ternair offers a complete marketing and data environment that works seamlessly together:
Customer Data Platform
Brings all customer data together into one central profile and forms the basis for targeted personalization and activation across all channels.
Marketing Automation
Automatically turn behavior and data into relevant campaigns so that communication always matches timing and context.
360 degree customer view
Combines behaviors, interactions and characteristics into one complete picture, allowing decisions to be made based on insight rather than assumptions.
Website recognition
Recognize visitors based on behavior and context so that content and messages connect directly to who someone is and what they've done before.
Leads
Convert website visitors into identifiable leads through smart forms, notifications and interactions that match the stage in the customer journey.
Reporting & Analytics
Provides insight into what works and why so that personalization, campaigns and conversions can be continuously optimized based on data.
FAQ
Frequently asked questions about website personalization
What is website personalization?
Website personalization means that website content automatically adapts to the visitor based on behavior, preferences and context.
How quickly will I see results?
Often the first improvements in engagement and conversion are seen within weeks, especially when you start with clear personalizations on key pages.
Is website personalization AVG proof?
Yes, as long as data is handled carefully, transparent communication is provided to visitors and privacy-friendly techniques are used. Ternair supports organizations in this.
Will this work with my existing systems?
In many cases, it does. Thanks to links to CRM, e mail systems and analytics, among others, website personalization can be integrated into the existing marketing and data environment.
Is website personalization suitable for B2B?
Yes. In B2B, the emphasis is more often on industry, role and account, but the principle remains the same: tailor content to the needs and stage of the visitor in the customer journey.
Experience it for yourself
Find out what Ternair can do for you
Interested? We'll show you without obligation how we can achieve your goals. If we're good at anything, it's connecting Ternair to specific issues.