Blogs
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Totaal: 151
Website Personalization
The basics of website personalization: What it is and why it works
Discover how dynamic content, location and behavior create a more relevant online experience and higher conversion rates.
Website Personalization
The power of website personalization: How it improves the customer experience
Discover how website personalization creates more relevance, a better user experience and higher conversion rates. Learn how to leverage data to provide each visitor with a unique, customized experience.
Campaigns
Why retailers can no longer limit themselves to standard savings programs
Customers now expect more than ever: personalized experiences, tailored benefits and targeted communications that motivate them to return. It's time for retailers to think about more sophisticated loyalty programs that go beyond simple discounts or loyalty points.
Campaigns
Targeted communications: The future of retail campaigns
The key to success lies in delivering communications that not only stand out, but are truly relevant to the customer.
360 degree customer view
How retailers can build a 360-degree customer view for better customer experience and sales
Retailers now want a complete overview of their customers so they can optimize their marketing strategies, improve the shopping experience and increase sales.
Customer Data Platform
CDP and AI: hype or valuable combination?
Want to get started with AI in your CDP? Then start by optimizing your data housekeeping. Because without strong data, no smart AI.
Customer Data Platform
A new CRM: between dream and deed
Don't let choosing a new CRM come at the expense of your requirements and certainly not your progress.
Customer Data Platform
Checklist: how to choose a CDP in 7 steps
By following these steps, you will ensure that you choose a CDP that fits your organization and your goals.
Content Personalization
Personalization: five reasons why it doesn't work well
We can map customer behavior online and derive insights from that to apply personalization. But the dividing line is thin.
First party data
What is first-party data and why is it important?
What is first-party data and why is it important?
Email marketing
Not enough hands in the marketing department?
The number of job openings with "marketing" or "data" in the job title on LinkedIn is around 80,000. Everyone seems to be looking.
Campaigns
Abandoned Shopping Cart campaigns: what is it and how does it work?
An abandoned shopping cart campaign is a powerful tool within marketing automation that can help reduce lost sales and strengthen customer relationships.
Customer Data Platform
What is a Customer Data Platform and how does it work?
To help companies organize and leverage their customer data, a Customer Data Platform (CDP) provides the solution. But how exactly does a CDP function?
Marketing automation
Marketing automation for retail and e-commerce
Deploy marketing automation for retail or e-commerce and make additional sales thanks to smart activation.
Marketing automation
Marketing automation for publishers
Use marketing automation to convert readers to (trial) subscriptions or provide advertisers with information at the right time.
Marketing automation
Marketing automation for broadcasters and events
Personalize communications, tailor programs to your target audience and organize interaction that keeps attention.
Marketing automation
Marketing automation for nonprofit and fundraising
Marketing automation for nonprofits and funds generates more donors, supporters, volunteers and sponsors.
Marketing automation
Marketing automation for staffing and recruitment
Automate content for the Applicant Journey to offer candidates exactly the right information at any time.
360 degree customer view
What is a 360-degree customer view and how does it work?
The term "360-degree customer view" reflects the commitment to having the fullest possible view of individual customers and being able to combine all available customer data.
Marketing automation
What is Marketing Automation and how does it work?
Marketing automation automates marketing activities and improves customer communications with data and technology. Learn how it works and what the benefits are.
Email marketing
What is email marketing and how does it work?
Employ email marketing to get customers to buy again, convert interested parties and inform others about your products, services, events.
Leads
What is lead generation and how does it work?
Leads are potential customers who show (potential) interest in your product, service or brand. Recognizing and collecting as many leads as possible is one of the most important tasks of marketing.
Website recognition
What is website recognition and how does it work?
With regular website recognition you can see which companies click on your pages. With our individual website recognition, you gain insight into which people click on your pages.
Newsletters
What is newsletter software and how does it work?
Send personalized newsletters to customers and associates to stay in touch with your target audience. With our software, send digital newsletters that take advantage of all the variables in your data.
Marketing automation
Marketing automation for travel and leisure industry
Generate more bookings with marketing automation for the travel and leisure industry.
Marketing automation
Marketing Automation for Automotive
Our advanced marketing automation solution for the automotive industry takes your customer interaction to the next level.
Marketing automation
Marketing Automation for finance and insurance
Automate communication in the same way that you make payments, financial matters, and declarations, for example, easier.
Marketing automation
Marketing automation for health and wellness
You communicate in a tailored way, exactly when it matters to clients.
Marketing automation
Marketing automation for telecom
Our marketing automation solution for telecom helps you connect with all your customers in real time.
Data connectivity
Data connectivity: what is it and how does it work?
By linking software and applications together, you lay the foundation for growth within organizations.
Omnichannel marketing
Omnichannel marketing: what is it and how does it work?
Align offline and online channels and use the most relevant channel for each customer personally at any time.
First party data
First party data: what is it and how does it work?
First party data refers to the information you collect as a company directly from your own customers and prospects.
Content Personalization
Content personalization: what is it and how does it work?
Personalize website, email, SMS, print, apps and other forms of (online) marketing based on relevant customer data.
AI marketing
AI marketing: what is it and how does it work?
Thanks to Advanced Analytics and AI models, you make the most of the knowledge you gather from data about your customers' behavior and needs.
Reporting & Analytics
BI Analytics: what is it and how does it work?
BI stands for Business Intelligence, and Analytics refers to the advanced techniques used to analyze and interpret data.
Hypersegmentation
Hypersegmentation: what is it and how does it work?
Hypersegmentation helps you zoom in on a specific customer segment. Use audience segmentation to offer exactly what certain customers need based on data.
Email marketing
(Email) personalization, how does it work?
Addressing customers and prospects personally on issues that are on their minds at the time causes their satisfaction to rise.
Email marketing
Measuring email traffic
For e-mail marketers, it is critical to have a good idea of how much traffic e-mails generate.
Content Personalization
Personalization is a business case
McKinsey research on large-scale personalization calculated 10 to 30 percent increases in sales and retention.
Content Personalization
Inbound marketing goes to the next level with dynamic content
Inbound marketing is changing under the influence of social, mobile and personalization, among other things. Modern solutions are growing with it.
First party data
Finding the pearls of first-party data and applying them intelligently
Data are essential for personalizing your marketing. With increasing pressure on third-party data, first-party data offer the answer.
Content Personalization
Timing: the essential building block of personalization
Personalization is on every marketer's radar sooner or later. Timing is at the root of the success of all your online campaigns.
Leads
Lead generation in every step of the customer lifetime cycle
The elimination of third-party data due to legislation and privacy concerns will result in a new role for the marketer.
Leads
Does your data understand your customer
Collecting customer data is relatively easy. Unlocking that data properly is trickier, but with help increasingly doable.
Data connectivity
Building the best customer journey with connectivity
Consumers today have a strong preference for a personalized customer journey that runs through every conceivable touchpoint.
Data connectivity
Linking data with an API, web service or webhook
An API is hugely important for good data connectivity. A crucial part of your marketing automation And for your marketing ROI.
Data connectivity
4 Case studies: quick results with real-time customer data
By connecting your various systems through APIs, Web services or Webhooks, you'll get maximum results from marketing automation.
Email marketing
Making email marketing more relevant
How relevant is your e-mail communication to customers and prospects? A little relevance is no longer enough. | Ternair.com
Email marketing
Ternair has entry-level package for email marketers
An entry-level package for E-mail marketers who want more with data and audience segmentations.
Campaigns
Win-back campaigns: what is it and how does it work?
A win back campaign is a marketing strategy aimed at reactivating inactive customers. These are customers who once bought something from you, but then did not make repeat purchases.
Campaigns
Loyalty campaigns: what is it and how does it work?
A loyalty campaign is a marketing strategy designed to engage and reward customers for their repeat purchases and engagement with a brand.
Campaigns
Welcome campaigns: what is it and how does it work?
One of the most crucial and often underappreciated campaigns is the welcome campaign.
Website Personalization
Website personalization: what is it and how does it work?
Website personalization is the process of tailoring the content and experience on a website to the unique preferences and behaviors of individual visitors.
Campaigns
Review campaigns: what is it and how does it work?
Nearly nine in 10 consumers report that positive customer reviews positively influence their purchase decision.
Campaigns
Cross-sell campaigns: what is it and how does it work?
Cross-sell campaigns are a powerful tool of modern marketers to increase sales and improve customer satisfaction.
Campaigns
Lead generation campaigns: what is it and how does it work?
A lead generation campaign is a strategic marketing approach aimed at identifying potential customers (leads) and converting them into actual customers.
Campaigns
Retention campaigns: what is it and how does it work?
Retention campaigns are not aimed at attracting new customers, but focus on retaining existing customers.
Campaigns
Upsell campaigns: what is it and how does it work?
Upsell campaigns help companies offer more value to their existing customers while increasing sales.
Campaigns
Repeat purchase campaigns: what is it and how does it work?
Repeat purchase campaigns are an essential part of marketing automation and play a crucial role in strengthening customer loyalty and increasing sales.
Campaigns
After Sales campaigns: what is it and how does it work?
After a sale, you can't sit back. Delivering a positive customer experience doesn't stop at the transaction; it's what happens after that can really make your brand stand out.
Campaigns
Profile enrichment campaigns: what is it and how does it work?
One of the most effective ways to improve the quality of your data is through a profile enrichment campaign.
Campaigns
Reactivation campaigns: what is it and how does it work?
One of the most effective ways to re-engage inactive customers is through a re-activation campaign.
Campaigns
Appreciation campaigns: what is it and how does it work?
An appreciation campaign is a targeted marketing campaign that shows your appreciation for your customers or target audience. The goal is to strengthen existing relationships.
Campaigns
Referral campaigns: what is it and how does it work?
Referral campaigns a powerful method to grow your brand through the power of recommendations.
Campaigns
Acquisition campaigns: what is it and how does it work?
An acquisition campaign is a targeted marketing effort with the goal of acquiring new customers.
Campaigns
ROPO campaigns: what is it and how does it work?
"Research Online, Purchase Offline" (ROPO) refers to consumers who research products online but make the purchase offline.
Campaigns
Order confirmation campaigns: what is it and how does it work?
Every confirmation email is an opportunity to sell more! Find out how a clever order confirmation campaign not only increases customer satisfaction, but also boosts your sales.
Campaigns
Remarketing campaigns: what is it and how does it work?
Remarketing, also known as retargeting, is a strategy where you show ads to people who have visited your website or app before, but have not yet taken action.
Campaigns
Geotargeting campaigns: what is it and how does it work?
Geotargeting is a marketing strategy where you personalize content based on the geographic location of your target audience.
Campaigns
Retargeting campaigns: what is it and how does it work?
Retargeting is one of the most powerful tools you can use to win back potential customers.
Customer Data Platform
Customer Data Platform (CDP) versus other data platforms: What are the differences?
Compare CDPs with other data platforms and discover why CDPs are a must-have for effective customer-centric strategies.
Customer Data Platform
5 reasons why a Customer Data Platform (CDP) is essential for modern businesses
Discover why a Customer Data Platform (CDP) is indispensable for modern businesses. Learn the 5 critical reasons for using a CDP.
First party data
The importance of first-party data: 3 essential tips to strengthen your strategy
Discover first-party data can help create personalized experiences and build strong customer relationships.
First party data
Best practices for collecting and managing first-party data
Discover strategies for using first-party data. Learn how to leverage this data for personalized experiences.
Churn
5 ways to prevent customer turnover that really work
Did you know that acquiring a new customer costs 5x as much as retaining a customer? Read proven strategies to prevent customer turnover here.
Leads
Lead Nurturing
Discover how lead nurturing helps build lasting customer relationships for optimal results.
Leads
5 effective lead nurturing strategies that drive your leads through the sales funnel
Provide leads with the right information at the right time, increase their interest and optimize the chances of conversion. How do you do that?
Customer Data Platform
A new CRM: between dream and deed
Don't let choosing a new CRM come at the expense of your requirements and certainly not your progress.
Leads
Lead Pipes
The sales pipeline or "lead pipeline," encompasses the entire sales journey, from the initial point of contact to the final transaction.
Leads
Lead Software
Lead software allows you to efficiently manage leads, engage them through interactions and convert them into engaged customers.
Leads
Lead Management
The sales pipeline or "lead pipeline," encompasses the entire sales journey, from the initial point of contact to the final transaction.
Leads
Lead Activation
The sales pipeline or "lead pipeline," encompasses the entire sales journey, from the initial point of contact to the final transaction.
Leads
Lead Sales
Discover how lead sales contributes to business growth. Improve your sales conversion with lead sales.
Leads
Lead generation B2B
Discover effective strategies for B2B lead generation. Learn how to attract quality business leads and create sales opportunities.
Leads
Lead Engineering
Discover how lead engineering helps generate quality leads and optimize sales opportunities.
Leads
Lead Time
Learn lead time management strategies to reduce and optimize lead time.
Leads
Qualifying Leads
Discover how lead qualification improves your sales performance. Learn the process, criteria and best practices.
Leads
B2B Lead Scoring
Discover the power of B2B lead scoring for prioritizing and converting valuable leads. Learn the process, criteria and best practices.
Leads
Lead Scoring System
What is a lead scoring system? Practical tips for setting up a lead scoring system can be found here
Leads
Lead Scoring Model
What is a lead scoring model? Practical tips for setting up a lead scoring model can be found here
Leads
Lead Scoring
Talk to a specialist and find out how lead scoring can contribute to the success of your business.
Churn
Churn Reduce
What does it actually mean to reduce churn and how do you ensure churn reduction? It is important to monitor customer behavior closely.
Churn
Churn Model
Talk to a specialist and find out how a churn model can help you reduce churn within your organization.
Churn
What is a Churn Analysis?
A Churn Analysis is essential for companies that want to understand why customers leave and how to improve customer retention.
Churn
What is Churn Customer?
Churn Customer, also known as customer turnover, is a crucial metric in the world of marketing automation. How do you calculate it?
Churn
Churn Rate
The churn rate indicates customer turnover in a given period, usually expressed as a percentage. How to calculate the churn rate can be read here
Churn
Churn and Marketing Automation
Churn, also known as customer turnover, is used to describe the number of customers your company loses over a period of time.
Information security
Mail Privacy Protection in Ternair
The e-mail marketing world is keeping remarkably quiet. Probably because messaging can be interpreted in multiple ways and it's unclear what that means.
Omnichannel marketing
From email drip campaign to omnichannel marketing
Customer communications in single or multichannel marketing still too often focus on limited data from standalone channels with limited customer insight.
Marketing automation
'Data marketing: how to focus on results and stay flexible'
The shape of an hourglass probably already corresponds in part to your current workflow: collect data broadly from as many sources as possible and make sure it is uniformly usable. The shape of an hourglass probably already corresponds in part to your current way of working: collect data broadly from as many sources as possible and make sure it can be used uniformly.
Email marketing
Why a marketer should never become an IT professional
The goal should be to allow the business to use relationship data flexibly to better serve customers and prospects.
Email marketing
Email marketing, this is the time to change
Set up your data and email KPIs properly once again, it saves you time and more importantly it ensures alignment with goals
Marketing automation
Outbound vs. Inbound marketing
Don't pit Outbound and Inbound marketing against each other, but make your Outbound as segmented as possible and start with an Inbound strategy.
Marketing automation
Agrio nominated for Dutch Interactive Award 2022
Agrio knows what's going on on the farm. And then when the farmer goes online as well, how do you go along with that as a niche publisher?
Marketing automation
Choosing marketing automation: in 4 steps from orientation to selection
What exactly is involved in purchasing marketing automation software? We'll help you map out your process in 4 steps.
Marketing automation
6 reasons to invest in marketing automation right now
Why are many industries and companies still lagging behind with marketing automation? And how does it give you an edge over your competition?
Information security
Apple Mail Privacy Protection
Mail Privacy Protection will roll out on all Apple devices in fall 2021, along with the release of iOS15. How to prepare.
Information security
Preparing for Apple's Mail Privacy Protection
Email marketing is changing soon. Read about the impact, alternatives, and practical help we're already offering here.
Omnichannel marketing
Emerce B2B Digital: 'Drinking coffee with the customer often still works best'
Bouwmaat, the wholesaler of building materials aimed at "real professionals," is now fully committed to hyper-personalization.
Omnichannel marketing
Data Driven Commerce Event: 'Bouwmaat does cool things with data'
With an omnichannel strategy, you want to be able to provide this customer experience across all channels, including online and in the app.
Marketing automation
Here's how to successfully deploy marketing automation in 2021
The acceleration of digital transformation due to the corona crisis is putting marketing automation high on the agenda at many companies.
Marketing automation
How MindCampus went fully digital by corona
MindCampus was forced by the Corona crisis to completely digitize its course offerings. "Corona put us into digital gear."
Marketing automation
Het Financieele Dagblad: Marketing Automation brings marketing and IT together
By properly harnessing and automating data, companies can improve their communication with customers.
Marketing automation
Email remains an important and innovative marketing channel
Although e-mail was one of the first functions on the Internet and thus has reached a respectable age, it is far from being worn out.
Marketing automation
How mature is your data-driven marketing?
The ability to conduct data-driven marketing is related to 2 factors: integration between communication channels and data availability from those channels.
Marketing automation
Eight steps to marketing automation
When it's no longer workable to base marketing on a mail program & spreadsheets, it's time for marketing automation.
Marketing automation
Inct.Spiration: 'Data should be a part of the publishing business'
When it comes to data, what matters to him is more than marketing: all parts of the publishing process must be data driven.
Marketing automation
Personalized marketing a matter of data and vision
By linking different data sources, an integrated picture of each customer is built, which serves as the basis for personalized marketing.
Marketing automation
Using marketing automation to target customers in the most relevant way possible
With large numbers of customers, it's not possible to get to know everyone individually, but that's where marketing automation comes in.
Data connectivity
From data mountain to insights - how do you unlock your data?
If you want to do one-to-one marketing, the marketing automation tool must be able to actually use the customer data sources you have collected.
Data connectivity
Data integration and automation high on marketers' agenda
Data integration represents the biggest marketing challenge in the Dutch business world. Data is often not available in real time.
Content Personalization
KLM iFly: personal and relevant communication with readers
With subjectline testing and personalization, KLM aims to engage the largest possible readership. With increases of up to 8 percentage points.
Content Personalization
From data mountain to insights - how do you unlock your data?
With large numbers of customers, it's not possible to get to know everyone individually, but that's where marketing automation comes in.
Marketing automation
1-to-1 marketing: the will is there, now to get data right
The importance of 1-to-1 marketing is obvious to everyone, but most companies are still at the beginning of the road to it.
Marketing automation
The importance of data marketing according to Pieter Lieverse (MindCampus)
Previously on our dedicated newsletters we had an opening ratio of maybe 20 percent, now it is twice as high, 35 to 45 percent.
Marketing automation
From data mountain to insights - how do you unlock your data?
With large numbers of customers, it's not possible to get to know everyone individually, but that's where marketing automation comes in.
360 degree customer view
Looking for a 360-degree customer view
Benchmark research shows that many organizations are struggling with data integration. Organizations are still looking for a 360-degree customer view.
Marketing automation
Data-driven publishing: how does Vakmedianet do it?
Of all Dutch publishers, Vakmedianet is probably the most advanced in data-driven publishing. Read more.
Marketing automation
KLM: Inspiring with destinations
To achieve the future ambitions of iFly Magazine and inspire as many people as possible worldwide, KLM joined Ternair.
Marketing automation
From data mountain to insights - how do you unlock your data?
With large numbers of customers, it's not possible to get to know everyone individually, but that's where marketing automation comes in.
Marketing automation
Research: will this be the year of data-driven marketing?
It is a wonderful time to be data-driven as a business. Marketing technology is mature enough and there seems to be more data available than ever.
Marketing automation
Data-driven marketing: where does the Netherlands stand?
Dutch companies score poorly on data-driven marketing. Virtually no company has a complete customer view.
Data connectivity
Companies struggle to integrate customer data
Fragmented customer information is the main stumbling block in implementing a successful marketing policy for many Dutch companies.
Data connectivity
Is your marketing data 'agile' enough?
The "agile" deployment of data is critical. Organizations that can respond to the new reality of marketing data will be rewarded.
Data connectivity
Sending Web Push Messages from Ternair
Web Push Messages are messages from your website that are displayed through the browser on a laptop, desktop or mobile.
Data connectivity
Ask yourself smart: why you need to collect & refine customer data
The more customer data available to marketing, the more relevant the communication. Relevant so that the recipient gets more value out of it.
Data connectivity
Big data a wealth of information
Big data, what exactly is it? And what can we do with it? Read more >
Data connectivity
Web Push: many subscribers and good response rate
Web Push offers the website as an (inbound) channel the advantage of active (outbound) messaging without having to collect personal data.
Data connectivity
From data mountain to insights - how do you unlock your data?
With large numbers of customers, it's not possible to get to know everyone individually, but that's where marketing automation comes in.
360 degree customer view
Booking a flight 2 times? Barriers in data-driven marketing
How do Dutch organizations score in data-driven marketing with large amounts of relationship data spread across multiple sources and communication channels?
360 degree customer view
Will we achieve the ambition of a "single customer view"?
Bringing all relevant data together to compile a complete and up-to-date "single customer view" has many advantages.
360 degree customer view
Marketing automation: respond smartly to customer behavior
It's nice to know who your customer is, but knowing how they behave is even more interesting. You can do this with marketing automation.
Content Personalization
Inct.Spiration: 'If you do nothing with data you will be overtaken left and right'
Data helps you stay relevant as a publisher, and that's what anno 2016 is all about.
Content Personalization
Upgrade that one-time sale to a "connected customer
From one-time sales to connected customer. As a marketer, reaching new customers and driving sales is a challenge.
Omnichannel marketing
Omnichannel marketing: 6 trends for a better customer journey
For an optimal customer journey, take advantage of these 6 current developments. Focus on the buying process rather than the selling process.
Marketing automation
1-to-1 marketing: the will is there, now to get data right
The importance of 1-to-1 marketing is obvious to everyone, but most companies are still at the beginning of the road to it.
Customer Data Platform
Everything you need to know about a Customer Data Platform
To help companies organize and leverage their customer data, a Customer Data Platform (CDP) provides the solution. But how exactly does a CDP function?
Customer Data Platform
Challenges you can solve with a CDP
Many companies face complex challenges daily around managing and using customer data. A CDP offers the solution.
Customer Data Platform
CDP vs. CRM vs. DMP
Although the terms CDP, CRM and DMP are regularly used interchangeably, these systems each have a unique role in managing and using customer data. Read the key differences here.
Customer Data Platform
Types of CDPs
Customer Data Platforms (CDPs) are available in several types, read details here.
Customer Data Platform
Practical Applications of a Customer Data Platform
Read key applications of a Customer Data Platform (CDP).