For marketers who use email marketing software and need to switch to another package, there is now an alternative with built-in segmentation on customer and lead data, or a Customer Data Platform (CDP). It avoids having to constantly upload new lists into your software or create new queries. Via drag-and-drop, you select your target groups in real time, and your campaigns can be personalized and sent instantly across all channels.
Your data instantly available
Many segmentation capabilities with CDP
All outbound channels including email including
Attractive licensing
Users of email tools such as Spotler, Tripolis, Webpower, Copernica, Deploytech or Mailchimp run into limitations of (real-time) audience segmentation for their campaigns. Or it is very laborious. Especially if multiple data sources need to be combined. For that, you actually need a CDP. Ternair has been an expert in customer data and marketing automation with accompanying services for 18 years. It has been in the top 5 of the Emerce100 on this specialty for the past 6 years. The entry-level package costs around €950 per month, making it a perfect next-step for users of said packages. With the ability to scale up over time.
"Tens of percent higher conversion through more relevant target group lists"
Sending newsletters or automating a welcome flow or birthday email usually still works. But being able to select the right person from multiple customer and lead sources instead of that last uploaded list really increases your conversion rate. Sometimes by dozens of percent. Personalization is critical. Especially if you can deploy triggers that you control, such as active behavior of individual website visitors, online and offline transaction behavior or a calculated churn or upsell segment. The move to a complete and mature Customer Data Platform (CDP) can be a big one now. The first step is no longer!
