For B2C and B2B marketers who use email marketing software and encounter limitations in links and segmentation and insight across multiple sources and channels, there is now an alternative without having to take a huge step towards a comprehensive Customer Data Platform (CDP). It avoids having to constantly upload new lists or create new (expensive) links and external queries. Through drag-and-drop you select real-time target groups and campaigns can be sent directly, personalized to all channels. It avoids having to constantly upload new lists into your software or create new queries. Via drag-and-drop you select your target groups in real time and your campaigns can be personalized and sent directly to all channels.
Your data readily available
Many segmentation options withCDP
All outbound channels including, of course e-mail
Also 360 degree customer view (optional)
Also online behavioral data (optional)
Attractive entry
Users of email tools like Spotler, Tripolis, Webpower, Copernica, Deploytech or Mailchimp run into limitations of (real-time) audience segmentation from multiple data sources for their campaigns. Or it is very laborious. Especially if multiple data sources need to be combined. For that, you actually need a CDP. Ternair has been an expert in customer data and marketing automation with accompanying services for 20 years. It has been in the top 5 of the Emerce100 on this specialty for the past 8 years. The entry-level package costs around €950 per month, making it a perfect next-step for users of said packages. With the ability to scale up over time.
"Tens of percent higher conversion through more relevant audience lists"
Sending newsletters or automating a welcome flow or birthday email usually still works. But being able to select the right person from multiple customer and lead sources instead of that last uploaded list really increases your conversion rate. Sometimes by dozens of percent. Personalization is critical. Especially if you can deploy triggers that you control, such as active behavior of individual website visitors, online and offline transaction behavior or a calculated churn or upsell segment. The move to a complete and mature Customer Data Platform (CDP) can be a big one now. The first step is no longer!