Ternair has entry-level CDP-package for email marketers

Ternair has entry-level CDP-package for email marketers

For B2C and B2B marketers who use email marketing software and encounter limitations in links and segmentation and insight across multiple sources and channels, there is now an alternative without having to take a huge step towards a comprehensive Customer Data Platform (CDP). It avoids having to constantly upload new lists or create new (expensive) links and external queries. Through drag-and-drop you select real-time target groups and campaigns can be sent directly, personalized to all channels. It avoids having to constantly upload new lists into your software or create new queries. Via drag-and-drop you select your target groups in real time and your campaigns can be personalized and sent directly to all channels.

Users of email tools like Spotler, Tripolis, Webpower, Copernica, Deploytech or Mailchimp run into limitations of (real-time) audience segmentation from multiple data sources for their campaigns. Or it is very laborious. Especially if multiple data sources need to be combined. For that, you actually need a CDP. Ternair has been an expert in customer data and marketing automation with accompanying services for 20 years. It has been in the top 5 of the Emerce100 on this specialty for the past 8 years. The entry-level package costs around €950 per month, making it a perfect next-step for users of said packages. With the ability to scale up over time.

"Tens of percent higher conversion through more relevant audience lists"

Sending newsletters or automating a welcome flow or birthday email usually still works. But being able to select the right person from multiple customer and lead sources instead of that last uploaded list really increases your conversion rate. Sometimes by dozens of percent. Personalization is critical. Especially if you can deploy triggers that you control, such as active behavior of individual website visitors, online and offline transaction behavior or a calculated churn or upsell segment. The move to a complete and mature Customer Data Platform (CDP) can be a big one now. The first step is no longer!

You don't have to purchase or manage a complete Customer Data Platform to quickly take the next step in data-driven work. Ternair now has an entry-level package where you expand your email marketing with a 360-degree customer view, lead management, insight into individual website behavior AND more channels. Standard, so you don't have to master coding skills and data management. Because you can build great flows and send emails, but the biggest impact comes from targeting the right person at the right time for that great offer. Ternair's sophisticated data knowledge ensures that you can reach all your relations 1-to-1 based on your combined customer data.

"Especially for B2B as well as B2C marketers who don't work with data all day."

"We see a huge SME+ market, as well as nationally operating organizations, in both B2B and B2C, where there is a desire to be smarter and better at personalization. In doing so, the importance of having your own (first-party) data - especially with the demise of the 'third-party' cookie and the cost of online advertising - is increasingly recognized."

Not everyone has the knowledge to make smart segmentations or edit data. Yet the greatest effect of communication is lost if you can only partially connect the right person to your message. Easily refining target group segmentations is crucial and customer-friendly. That is the specialty of Customer Data Platforms.

That specialty has now been merged into one package with email marketing software in a way that all-around campaign marketers and less "data savvy" users can work with it right away.

"Instant 360-degree customer view, lead management and insight into web behavior!"

Ready-made campaigns

To get started right away, there are standard campaigns that you can activate and that directly increase conversion and revenue. Check out some of these campaigns below.

  • Abandoned Shopping Cart Campaigns

  • Win-back campaigns

  • Lead generation campaigns

  • Loyalty campaigns

  • Review campaigns

  • Rental campaigns

  • Upsell campaigns

  • Cross-sell campaigns

  • Welcome campaign

  • Repeat purchase campaigns

What can you do with the Ternair Step-up package?

  • All email functionality plus sms/whatsapp/exports. Among others, A/B testing, communication pressure centralization, templating, content personalization, RSS feeds

  • Real-time segmentation on Newsletters, Leads, 360-degree customer data and Website behavior

  • Segmenting yourself directly from your data sources

  • Automate campaigns based on all triggers and schedules

  • Unlimited users within your organization, authorization module, optin-admin

  • Hands-on support from Ternair specialists, always available

  • Email sendout volume customized

Full information can be found on our Rates page.

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