How relevant is your e-mail communication? A little relevance is no longer enough. The extent to which you can select and personalize is limited in most email marketing software. Because of limited customer sources, integrations or lack of professional data processing technology. Then you're ready for email marketing with better segmentation options. And we have an entry-level solution for that!
You can build such great flows and send emails to your B2C and B2B audiences, the greatest effect is lost if you can't connect the right person to the right content.
"A little relevance is and remains insufficient"
Fine audience segmentation is crucial. With many email marketing software such as Mailchimp, Spotler, Tripolis, Copernica, Deploytech or Maileon, you run into data limitations when doing sophisticated segmentation. Recognizable?
Static lists or standard integrations that don't work (anymore)
Limited, too coarse or just too technical features
Limited editing options in your target groups
An overkill of uploaded (csv) lists
The move to a mature Customer Data Platform (CDP) that allows you to do this extensively can still be too big, too time-consuming and too costly.
