Data connectivity
Prepare customer data from all your online and offline sources for activation, segmentation, and analysis. Ternair connects your data sources with minimal impact on IT—from a direct integration with your CRM to a webhook from a landing page.
This allows you to work flexibly with up-to-date customer data, while the marketing team retains control over segments, campaigns, and activation.
TOP FEATURES
LINKING DATA SOURCES
Data connectivity allows you to connect data sources without relying on separate exports and imports. Data from different systems becomes immediately available, so marketers can use it for segmentation, analysis, campaigns, and activation.
API Integrations
Connect systems via APIs to automatically retrieve, send, or update data.
Web Services and Webhooks
Use web services and webhooks to exchange data in a structured way or to respond immediately to customer actions.
DATA TRANSFORMATION
Data only becomes valuable when it is understandable, reliable, and actionable. With data connectivity, you can combine, edit, and structure data from various sources so that it is ready for segmentation, reporting, and campaigns.
Data Folders
Link fields from different systems, such as customer numbers, email addresses, purchase dates, or profile information.
Edit Data
Edit data, combine fields, or reorganize data into a usable structure.
Enriching Data
Enrich customer profiles with additional information from other data sources, such as behavior, purchases, or preferences.
Better data quality
Ensure that campaigns and analyses are based on more up-to-date and better-structured data.
SEGMENTING TARGET AUDIENCES
Linking data sources provides a more complete picture of customers and prospects. This allows you to create more targeted audiences and engage segments based on behavior, characteristics, interactions, and customer value.
Segmentation Across Multiple Sources
Use data from CRM, the online store, the website, campaigns, and other systems to create target audiences.
Combining Behavior and Customer Characteristics
Segment based on purchases, interests, website behavior, profile data, or previous interactions.
Dynamic target groups
Work with segments that are automatically updated when customer data changes.
More Targeted Campaigns
Use segments to create more relevant communications, improve follow-up, and provide a more personalized customer experience.
ONMICHANNEL ACTIVATION
Data connectivity makes it possible not only to collect customer data, but also to use it immediately. Real-time data can be leveraged for campaigns across multiple channels, based on behavior, timing, and customer profile.
Real-time activation
Launch campaigns based on current customer data, promotions, or events.
Online and offline channels
Use connected data for communication across various channels and touchpoints.
Triggers and Workflows
Activate automated campaigns based on factors such as purchases, website behavior, or customer status.
Relevant follow-up
Reach out to customers and prospects at the right time with communications tailored to their behavior or profile.
CONNECT NOW
With data connectivity, you don't have to constantly export and import data. You connect data sources directly to your marketing environment, so data is available faster and easier to use.
Less manual work
Avoid scattered files, repetitive exports, and error-prone imports.
Working Faster with Data
Make customer data immediately available for analysis, segmentation, and campaigns.
Flexible data model
Connect data sources in a way that fits your systems, processes, and marketing goals.
Better Prepared for Growth
Add new data sources as your organization, campaigns, or customer data continue to grow.
SUCCESS STORIES
Links
Ternair can be flexibly integrated with virtually any data source—from modern systems and standard integrations to custom integrations with older or complex sources. Uploads, web services, and specific data structures can also be easily processed.
No more hassle with fixed fields that don't fit—just a flexible data model that adapts to your systems, processes, and customer data. This way, you can connect data sources in a way that works for both marketing and IT.
CUSTOMER REVIEWS
Ternair is a fine party to work with. The platform is user-friendly and offers us numerous possibilities in the area of marketing automation, among other things. The professionals at Ternair think along with you and are always there for you.
Danique Jong - from Leek
Construction size
Very nice party to work with. Pleasant, intuitive software and thoughtful contacts.
Darren Besselink
Career
With Ternair, we can automatically choose the right time to send certain messages. The flows are tailored to the interests someone shows. We have visibility into the whole process and are increasingly aware of who to send what and when, so we don't bother anyone with our messages. So the frequency of our emails can be reduced while the effectiveness is higher.
Michael Dam
Marketing Manager BSL Media & Learning
If you want to professionalize your marketing campaigns, Ternair is the right place. They have solutions for simple and the most complicated campaigns. The tools are easy to use and the people at Ternair are always there for you. Top partner if you are looking for marketing automation.
Astrid Geraats
Marketer at Royal Boom Publishers
Ternair gives us the ability to combine different data sources. This gives us the freedom to set up campaigns where the limits of impossibility are far away. Thanks to the tool and professional guidance, our results have improved by over 100%.
Anouk Schuchmann
Marketer Cosmetique Totale
Solutions are sought and found with great flexibility and professionalism. Ternair makes an important contribution to the marketing communications of VluchtelingenWerk.
Aase Kretzschmar
Communications advisor Refugee Council
The extensive possibilities and flexibility of the Ternair Platform help us daily in achieving our marketing goals. Ternair actively thinks along with us about optimizations by acting as a partner in the cooperation. In this way, we remain relevant in our executive communication with our customers.
Mark de Bra
Database Marketer RAI Amsterdam
Ternair's smart solutions allow us to deliver relevant content at the right time. This not only gives our customers a highly personalized experience, but also allows us to optimize the effectiveness and return on investment of our campaigns and activities even better!
Kevin Wetzel
Marketing Director Sijthoff Media
Ternair's software is flexible and the implementation of the various modules was arranged in no time. Ternair thinks along with the business, they want to accelerate, just like us.
Arjan Goorman
Head of Marketing Agrio
Using the Ternair Marketing Cloud, we can communicate more efficiently and effectively to customers and prospects about our trade show offerings. More efficient, because it takes us less time and manpower; more effective, because the information we now disseminate is based on integrated, up-to-date customer knowledge. This manifests itself in higher conversions on our marketing communications.
André Hooijer
Operations Director ISE
KNOWBANK
WHY TERNAIR?
Ternair combines a Customer Data Platform withmarketing automation and our own communication channels.
Ternair adapts to your data structure. This means you don’t have to force your data into a fixed format. Data sources can be quickly accessed, fields are easy to edit, and changes to systems or processes can be handled flexibly.
Data integration doesn't have to be a complicated IT process. Ternair can connect to a wide range of data sources, from modern software to legacy systems. This allows you to make customer data available without unnecessary technical barriers.
You’re not on your own when it comes to setting up your data. Ternair’s specialists will help you link data sources, structure your data, set up segments, and launch campaigns. Even after the setup is complete, they’ll remain involved to ensure that everything continues to run smoothly.
Ternair is a Dutch software company that offers direct communication and personalized support. You’ll work with specialists who understand the market, collaborate with you to address your challenges, and provide practical assistance with data utilization, segmentation, and marketing automation.
Customer data must not only be usable, but also remain well protected. Ternair helps organizations securely centralize and manage first-party data. The software is designed to be GDPR-compliant and is ISO-certified.
Ternair was developed based on real-world experience and evolves to meet the needs of its customers. Users particularly appreciate the combination of flexibility, personalized support, and ease of use. As a result, Ternair offers a strong alternative to complex enterprise software or off-the-shelf solutions with limited support.
More benefits
Discover how Ternair helps bring data, segmentation, and activation together in a single, powerful marketing environment.
Reach customers through the channel that’s most relevant at that moment. With flexible, one-to-one marketing automation, you can manage campaigns via email, text message, push notifications, social media, direct mail, telemarketing, your website, CRM, and other channels.
Build reliable customer profiles using data you collect yourself with the customers’ consent. Identify reading habits, click behavior, and interests so you can gradually personalize your approach even to unknown visitors.
Make communication more relevant by automatically tailoring content to customer behavior, preferences, and profile data. This ensures that every customer receives a personalized experience in emails, apps, text messages, and on the web.
Create highly targeted audiences based on profile characteristics, purchase history, website behavior, campaign interactions, and other data sources. This allows you to activate segments that better align with the customer journey.
Use integrated customer data as the basis for smart predictions and next best actions. Ternair helps translate insights from AI models into automated campaigns and relevant customer actions.
Track campaign performance and customer interactions in easy-to-read reports. View email opens, clicks, heat maps, and response data; optimize your campaigns; and sync results with your CRM or other systems.
FAQ
Data connectivity van Ternair helps organizations consolidate customer data from various systems and make it usable for marketing. This includes data from CRM systems, online stores, websites, email campaigns, point-of-sale systems, and service platforms. This data can then be used for segmentation, personalization, reporting, and marketing automation.
No, Ternair was developed to make data accessible to marketers. The technical infrastructure is supported by Ternair specialists. They help link sources, structure data, and prepare data for segmentation, campaigns, and activation.
Marketing automation It works better when campaigns are fueled by up-to-date and reliable customer data. By linking data sources, you can trigger automated campaigns based on behavior, purchases, preferences, or customer characteristics. This makes communications more relevant and better timed.
Ternair helps organizations handle customer data securely and carefully. The software is designed to Operates in compliance with the GDPR and is ISO-certified. It remains important to carefully determine what data you use, for what purpose, and on what basis or legal grounds.
Ternair combines flexible data connectivity with a Customer Data Platform, marketing automation, and personalized support. You connect data sources not only to collect data, but primarily to use it directly for customer profiles, segmentation, campaigns, and activation.
Experience it for yourself
Interested? We'll show you without obligation how we can achieve your goals. If we're good at anything, it's connecting Ternair to specific issues.
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