Report Center

A single Report Center where all your data and insights come together

You have plenty of data, but often lack an overview. Reports are scattered across different channels or take too much time to compile. With Ternair’s Report Center, you can bring everything together in one central location and turn your numbers into insights you can use right away.

Here's how to get more value out of the data you already have.

What is Reporting & Analytics, and how does it work?

TOP FEATURES

Key Features of the Report Center

Campaign Calendar

All campaigns in a single dashboard

With Ternair's Campaign Calendar, you can easily keep track of all your campaigns. The campaign calendar shows you at a glance when each campaign was sent, so you never lose track.

  • Campaign calendar
    View a calendar showing when each campaign was sent, by channel and by time period.

  • Real-Time Status Overview
    See at a glance which campaigns are active and which are still scheduled.

  • Filter by channel or period
    View your marketing dashboard by channel, team, or time period.

  • One starting point for everyone
    Marketing and sales work from the same dashboard, using the same up-to-date figures.

All campaigns in a single dashboard

Email Dashboard

Insight into all your email results

The email dashboard provides a comprehensive overview of all emails sent from Ternair Campaign. Compare results, identify the best times to send emails, and analyze which subject lines are most successful.

  • Opens and clicks per email campaign
    See, for each email campaign, how many recipients open and click through on your emails.

  • Comparing Subject Lines
    Find out which subject lines perform best.

  • Best Times to Ship
    Analyze when your target audience is most responsive.

  • Benchmarks Over Time
    Compare this year's results with those from previous periods.

Insight into all your email results

Standard Reports

Easily expand your Report Center

In addition to the free dashboards in the Report Center, you can choose from standard reports for a small additional fee. They’re available immediately, with no customization or development time required.

  • Sentiment and Satisfaction Analyses
    See right away how customers rate your content, service, and products.

  • Process and Conversion Insights
    Track the status of data flows and revenue by campaign.

  • Customer Segmentation Using RFM Models
    Automatically classify customers, from dormant users to fans.

  • 360-Degree Dashboard
    Combines data from customers, newsletters, leads, website behavior, and campaigns into a single, centralized overview.

Easily expand your Report Center

Custom Reports

Enhance Your Report Center

Do you need more detail or specific KPIs? Easily enhance your Report Center with custom reports based on your own Power BI environment or a report that Ternair can develop for you.

  • Add Existing Power BI Reports
    Add reports you've already created directly to the Report Center.

  • Have a Custom Solution Developed
    Have a custom report created based on your own data mart.

  • Highlighting Specific KPIs
    Configure the Report Center to display the KPIs that are relevant to your team.

  • No separate license required
    Work with embedded Power BI without purchasing a separate Power BI license.

Enhance Your Report Center

Customized Analyses

Customized analyses for deeper insights

Go beyond standard reports with customized analyses and really put your marketing data to work. Analyze your campaign conversions and build advanced customer models, either on your own or with support from a Ternair BI specialist. All insights are processed directly in the Report Center.

  • Conversion Analysis by Campaign
    See exactly which campaigns are driving conversions.

  • RFM Analyses
    Segment customers based on the recency, frequency, and value of their purchases.

  • AI Models for Customer Behavior
    Build predictive models that provide insights into customer behavior.

  • Results that can be applied immediately in Ternair Campaign
    You can apply all the results of your analyses directly to your campaigns.

Customized analyses for deeper insights

Proprietary data marts

Work with your own data marts

Use your own data marts to build reports on your own, independent of the Report Center. Are you already using Power BI? If so, you can use the data from Ternair directly in your own environment.

  • Connect Your Own Power BI Environment
    Use Ternair data in the Power BI environment you already have.

  • Full control over the data
    Create reports exactly the way your team wants them.

  • No duplicate entries
    Data is automatically imported from Ternair into your data mart.

  • Scalable for larger organizations
    Suitable for teams with their own BI department.

Work with your own data marts

Flexible and scalable

Sharing Dashboards Across Your Entire Organization

Make insights accessible to everyone. Easily share reports and dashboards within your team or department, with support for an unlimited number of users.

  • Unlimited number of users
    Give everyone in your organization access to the Report Center.

  • Set Permissions by Group
    Make specific reports visible only to certain teams.

  • Easy Sharing
    Share a dashboard with colleagues with just one click.

  • Growing Alongside Your Organization
    The Report Center scales to accommodate teams of any size, from small teams to entire departments.

Sharing Dashboards Across Your Entire Organization

Gain deeper insights into your data with Ternair's Report Center

One Report Center at every step of your marketing process

Ternair supports reporting and BI Analysis across all your channels and teams. From a daily email summary for the campaign manager to an in-depth BI analysis for the insights specialist.

No separate exports per team—just one central Report Center that adapts to your marketing activities. This way, everyone works with the same numbers, and you never lose track of the big picture.

RELIABLE & SAFE

Recognitions we are proud of

REVIEWS

Here's what our customers are saying

Ternair is a fine party to work with. The platform is user-friendly and offers us numerous possibilities in the area of marketing automation, among other things. The professionals at Ternair think along with you and are always there for you.

Danique Jong - from Leek

Danique Jong - from Leek

Construction size

Very nice party to work with. Pleasant, intuitive software and thoughtful contacts.

Darren Besselink

Darren Besselink

Career

Ternair gives us the ability to combine different data sources. This gives us the freedom to set up campaigns where the limits of impossibility are far away. Thanks to the tool and professional guidance, our results have improved by over 100%.

Anouk Schuchmann

Anouk Schuchmann

Marketer Cosmetique Totale

Solutions are sought and found with great flexibility and professionalism. Ternair makes an important contribution to the marketing communications of VluchtelingenWerk.

Aase Kretzschmar

Aase Kretzschmar

Communications advisor Refugee Council

With Ternair, we can automatically choose the right time to send certain messages. The flows are tailored to the interests someone shows. We have visibility into the whole process and are increasingly aware of who to send what and when, so we don't bother anyone with our messages. So the frequency of our emails can be reduced while the effectiveness is higher.

Michael Dam

Michael Dam

Marketing Manager BSL Media & Learning

Using the Ternair Marketing Cloud, we can communicate more efficiently and effectively to customers and prospects about our trade show offerings. More efficient, because it takes us less time and manpower; more effective, because the information we now disseminate is based on integrated, up-to-date customer knowledge. This manifests itself in higher conversions on our marketing communications.

André Hooijer

André Hooijer

Operations Director ISE

Ternair's smart solutions allow us to deliver relevant content at the right time. This not only gives our customers a highly personalized experience, but also allows us to optimize the effectiveness and return on investment of our campaigns and activities even better!

Kevin Wetzel

Kevin Wetzel

Marketing Director Sijthoff Media

Ternair's software is flexible and the implementation of the various modules was arranged in no time. Ternair thinks along with the business, they want to accelerate, just like us.

Arjan Goorman

Arjan Goorman

Head of Marketing Agrio

If you want to professionalize your marketing campaigns, Ternair is the right place. They have solutions for simple and the most complicated campaigns. The tools are easy to use and the people at Ternair are always there for you. Top partner if you are looking for marketing automation.

Astrid Geraats

Astrid Geraats

Marketer at Royal Boom Publishers

The extensive possibilities and flexibility of the Ternair Platform help us daily in achieving our marketing goals. Ternair actively thinks along with us about optimizations by acting as a partner in the cooperation. In this way, we remain relevant in our executive communication with our customers.

Mark de Bra

Mark de Bra

Database Marketer RAI Amsterdam

WHY TERNAIR?

What makes Ternair unique?

CDP/Marketing Automation software including channels, which flexibly connects your data. For organizations that are taking steps in data marketing and would like practical support in doing so.

Flexible data model

Ternair follows your data model. As a result, sources can be unlocked in no time in Ternair, edited by yourself, and also modified.

Unhindered data linking

Data connections create headaches. We unburden you, we connect to any data source, make it work.

Creator support

We unburden you, we connect to any data source, make sure it keeps working, and help you deploy it.

Dutch software organization

We are specialists who speak your language and understand (industry) challenges. Naturally also deployed and supported internationally.

Central data, GDPR proof, ISO certified

We centralize and ensure the security and management of your data, so you build and leverage your first-party data with confidence.

Customer rating and experience

Customer satisfaction is really our driving force, feel free to speak to our customers. It is the basis of the self-developed software and makes us stand out in the market with expensive and complex or just standard, barely supported software.

More Than Just the Report Center

Discover all our products and modules

Ternair offers customized solutions to meet the specific needs of each company. Our modules add additional functionalities to the CDP & Marketing Automation solution. Discover them in more detail.

Customer Data Platform

A single Customer Data Platform (CDP) or marketing database provides you with golden records of all your customer and prospect data.

Marketing Automation

Take control of your data, content, and automation. Create your own campaigns that you can personalize and automate across any channel using dynamic templates.

Newsletters

Easily manage sign-ups, sign-offs, double opt-in, and sending domains for all your brands and newsletters—all while ensuring privacy compliance.

360 degree customer view

Combine purchase history, behavioral data, and campaign interactions to create a comprehensive customer profile.

Web site recognition

Identify anonymous visitors and start tracking them even before they submit their information, so that they are included in your reports as well.

Leadgeneratie

Identify anonymous leads, automatically qualify them, and connect marketing with sales, powered by the same data as your Report Center.

FAQ

Frequently Asked Questions About Ternair's Report Center

What is Ternair's Report Center?

Ternair’s Report Center brings all your data and insights together. Every customer receives a Report Center with two dashboards: a campaign calendar and an email dashboard. In addition to the free dashboards, you can choose from standard reports for a small additional fee. Available immediately, with no customization or development time required. Do you need more detail or specific KPIs? Easily enhance your Report Center with custom reports. Ideal for customers who have specific needs and want to track KPIs or conversions important to their organization in custom dashboards.

What does Ternair's analysis and optimization of marketing campaigns entail?

An analyst or BI specialist analyzes and/or creates custom dashboards on request for the Custom Report Center and can also create custom dashboards within the client’s own Power BI environment.

Do I need a Power BI license for the Report Center?

The Report Center uses embedded Power BI. Anyone with access to Ternair Campaign can use the Report Center without purchasing a separate license.

Can I add my own reports to the Report Center?

You can add existing Power BI reports, or have a custom report developed based on your own data mart.

How many users can the Report Center accommodate?

The Report Center supports an unlimited number of users. You can easily share dashboards with your team or make specific reports visible to a select group.

Experience it for yourself

Curious about insights that really make a difference?

"Request your personal Report Center now and get immediate control over your data!"

Send an email

interesse@ternair.com

Request an introduction

Do you want to know more about how we handle your data? Read our privacy statement.