What does it provide?
Insight into revenue per email campaign
Overview of best converting campaigns and audiences
Understanding conversions and performance over time
Insight into order values and best-selling products by campaign
Ability to compare target groups by conversion and value
Who is this for?
For organizations that deploy email marketing and want to drive revenue, conversion and return.
What question does this answer?
Which email campaigns generate (the most) revenue?
Which audiences convert best?
How does timing affect conversion?
What products are sold the most via e-mail?
What is the average order value per campaign or target group?
What does the dashboard say?
The dashboard contains the following items:
Revenue per email campaign
Filtering based on groupings (segment, product group, conversion, etc.) and date
Statistics per campaign (# sent, opens, clicks etc.)
Order and turnover through time (year, month, week, weekday, hour)
Comparison of segments and product groups over time
Order sizes and sales of best-selling products by email campaign, target audience and time of day.
What are we going to do?
Kick-off
Linking shipping data to order data (based on email address)
Setting up calculation of conversion and revenue per campaign
Inrichten van dashboard
Delivery dashboard
Planning & investment
Price: €2500*
Delivery time: approximately 1 to 2 weeks, depending on data availability
* To use the Email Conversion Dashboard you will need a custom report center