Discover how Liliane Foundation not only attracted donors with flower bulbs, but also offered hope to children with disabilities worldwide. From symbolic flower bulbs to a powerful omnichannel campaign.
From strategic storyboard to targeted follow-ups
The Liliane Foundation faced the challenge of structurally recruiting donors while creating awareness of the needs of children with disabilities in developing countries. To meet this challenge, Liliane Foundation developed an extensive storyboard with Ternair, visualizing the steps for both online and offline fundraising. They launched multiple landing pages that were promoted through newspaper ads, on social media and via email.
On these landing pages, people could apply for a "Flowering Box" for free, charging only for shipping costs, payable via a Tikkie by text message.
After application, a second omnichannel flow was activated. Here, applicants received an email confirmation and flower boxes were sent by mail, including an automatically personalized letter.
In addition, they received flower tips via text message and accessed a landing page with care instructions and storytelling about the Liliane Foundation's children. An email campaign was launched to direct recipients to the landing page, while a telemarketing campaign was set up to call all recipients of a flower box with the aim of recruiting (structural) donors.
More support and awareness
Thanks to this integrated approach, the Liliane Foundation was able to raise a significant amount of money and recruit many new donors.
