Volvo aims to ensure consistent and relevant communication with their customers without creating an intensive workload for the marketing team. The goal is to target customers at the right times and with the right message, with a focus on customer satisfaction and brand loyalty.
Think about this:
Notifications for an MOT inspection.
Notifications upon expiration of lease or maintenance contracts.
Targeted upgrade offers based on customer's car type.
Service updates and relevant tips to optimize the life of the car.
Smart automation and personalization
With the expertise of Ternair, a fully automated customer contact program has been created. The strength of this system lies in the combination of advanced data links and smart segmentation, which makes communication not only more efficient but also personalized:
Automated email moments: Reminders for MOT, contract renewals and other relevant events are sent automatically.
Individualized communication: Mails are personalized based on specific customer data, such as car type and previous interactions and driving history.
Efficiency and scalability: Thanks to the use of dynamic templates, each mail does not have to be designed or customized separately. This saves time, increases accuracy and makes the system easy to scale to new applications.
