Email marketing for personalized campaigns

With the right use of personalization, automation and data, you reach customers at the right time with relevant communication. Ternair offers email marketing software that allows you to organize this professionally, scalably and measurably from a single platform.

Want to know more about the basics of email marketing first? Then also read our detailed explanation on What email marketing is and how it works.

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Email marketing for personalized campaigns

TOP FEATURES

The benefits of professional email marketing with Ternair

Interface Content Personalization List management RSS content Links Reports Deliverability

User-friendly interface

Simple drag and drop editor

The visual drag and drop editor lets you quickly set up professional email campaigns without technical knowledge. Marketing teams work more efficiently, save time and create emails that automatically display properly on mobile devices.

Set up professional email campaigns within minutes without technical knowledge.
Save time and publish mobile-friendly emails automatically.

See how it works

Contentcreation

AI content creation

AI supports the generation of subject lines, email texts and visuals. This speeds up campaign creation, helps discover different audience segments and increases the quality and consistency of email marketing.

Generate strong subject lines and email texts faster with AI support.
Easily develop variations for different audiences and increase your conversion rate.

Discover our AI solutions

Personalization

Smart segmentation and customer profiles

Customer data is automatically aggregated into up-to-date customer profiles. Through smart segmentation, target groups receive relevant and personalized emails, leading to better engagement and higher campaign performance.

Automatically build up-to-date customer profiles based on behavior and data.
Send more relevant emails that drive higher engagement and better results.

Email personalization: how do you tackle it?

Smart segmentation and customer profiles

List management

Central management of lists and target groups

All contacts, lists and audiences are managed from one central environment. This ensures overview, better data quality and consistent communication across all campaigns.

Manage all contacts and segments conveniently from one central environment.
Work with consistent and up-to-date data across all your campaigns.

Multibrand email marketing customer case study

Central management of lists and target groups

RSS content

Integration RSS content

Contentcan be automatically pushed to email campaigns via RSS. This is ideal for automatically enriching newsletters, current content, recommended products and offers.

Automate newsletters with real-time content from your website or product feed.
Reduce manual work and keep campaigns always up to date.

View an example

Flexible model

Links to existing and new systems

Ternair easily interfaces with existing systems such as CRM and CMS systems. As a result, marketing and sales always work with the same up-to-date data and processes link up better.

Easily connect to CRM, CMS and other systems for one complete customer view.
Let marketing and sales work with the same real-time data.

Data connectivity

Reports

Real-time reporting

Campaign performance is insightful in real time. Using data and A/B test results, campaigns can be continuously optimized for better results.

Get instant insight into open rates, clicks and conversions.
Optimize campaigns continuously based on actual data and A/B testing.

Measuring email traffic: what should you pay attention to?

Deliverability

High deliverability rate

Ternair's email marketing software is set up for reliable message delivery. As a result, emails actually reach the inbox of your prospects or customers.

Increase the chances that your emails actually end up in the inbox.
Achieve better results through reliable delivery and reputation management.

Better deliverability of your email?

Take your email marketing to the next level with Ternair

Learn more 15min 1-on-1

Build clear and converting email campaigns

Ternair makes iteasy To keep an overview of email campaigns and email marketing flows. Thanks to a clear structure, you workmore efficient and maintain control over communications towards different customer segments.
Email campaigns are standardmobile-friendly and tailored to different devices. Having an overview of campaigns and flows creates better alignment with target audiences, ensuringhigher engagement andconversie. Personalization allows newsletters to be conversion-oriented, tailored to recipients' behavior and interests.

Succesverhalen

Find out how others are successfully using email

REVIEWS

Here's what our customers are saying

Ternair is a fine party to work with. The platform is user-friendly and offers us numerous possibilities in the area of marketing automation, among other things. The professionals at Ternair think along with you and are always there for you.

Danique Jong - from Leek

Construction size

Very nice party to work with. Pleasant, intuitive software and thoughtful contacts.

Darren Besselink

Career

With Ternair, we can automatically choose the right time to send certain messages. The flows are tailored to the interests someone shows. We have visibility into the whole process and are increasingly aware of who to send what and when, so we don't bother anyone with our messages. So the frequency of our emails can be reduced while the effectiveness is higher.

Michael Dam

Marketing Manager BSL Media & Learning

If you want to professionalize your marketing campaigns, Ternair is the right place. They have solutions for simple and the most complicated campaigns. The tools are easy to use and the people at Ternair are always there for you. Top partner if you are looking for marketing automation.

Astrid Geraats

Marketer at Royal Boom Publishers

Ternair gives us the ability to combine different data sources. This gives us the freedom to set up campaigns where the limits of impossibility are far away. Thanks to the tool and professional guidance, our results have improved by over 100%.

Anouk Schuchmann

Marketer Cosmetique Totale

Solutions are sought and found with great flexibility and professionalism. Ternair makes an important contribution to the marketing communications of VluchtelingenWerk.

Aase Kretzschmar

Communications advisor Refugee Council

The extensive possibilities and flexibility of the Ternair Platform help us daily in achieving our marketing goals. Ternair actively thinks along with us about optimizations by acting as a partner in the cooperation. In this way, we remain relevant in our executive communication with our customers.

Mark de Bra

Database Marketer RAI Amsterdam

Ternair's smart solutions allow us to deliver relevant content at the right time. This not only gives our customers a highly personalized experience, but also allows us to optimize the effectiveness and return on investment of our campaigns and activities even better!

Kevin Wetzel

Marketing Director Sijthoff Media

Ternair's software is flexible and the implementation of the various modules was arranged in no time. Ternair thinks along with the business, they want to accelerate, just like us.

Arjan Goorman

Head of Marketing Agrio

Using the Ternair Marketing Cloud, we can communicate more efficiently and effectively to customers and prospects about our trade show offerings. More efficient, because it takes us less time and manpower; more effective, because the information we now disseminate is based on integrated, up-to-date customer knowledge. This manifests itself in higher conversions on our marketing communications.

André Hooijer

Operations Director ISE

RELIABLE & SAFE

Recognitions we are proud of

Find out why

More than email

Explore all channels within our platform

Email marketing is an important part of a broader omnichannel strategy. Within the Ternair platform, you work with multiple channels that reinforce each other by using the same data and customer profiles.

Mobile / App Push

Segment and schedule mobile messages via app push. Combine email marketing with push notifications to reach customers on their cell phones with personalized messages based on current data.

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Website / Web Push

Enhance email marketing with web push messages and dynamic website content. Personalize communications based on real-time customer profiles and website visitor behavior.

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Social media

Reach target audiences through social media based on customer data from email marketing. Create custom audiences and synchronize leads automatically within your own data environment.

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Print

Combine digital campaigns with personalized print. Use customer data from email marketing for direct mailings and process response automatically within the same platform.

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Telemarketing

Support telephone follow-up with data from email marketing. Create call lists, enrich profiles and process responses automatically within your own environment.

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Sales

Connect email marketing with sales by automatically synchronizing qualified leads to the CRM system. This way, the sales team receives the most relevant leads at the right time.

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WHY TERNAIR?

Why clients choose email marketing with Ternair

Flexible data model

Ternair connects to your existing data model. That means data sources can be connected quickly, are easy to edit, and move with you as your data structure changes.

Unhindered data linking

Data links need not be an obstacle. Ternair connects effortlessly with existing and new data sources so that data is reliably available and processes continue to run.

Creator support

You will work directly with the people developing the software. They not only help with setup and links, but also think about how to effectively deploy the platform.

Dutch software organization

Ternair is a Dutch software organization with specialists who understand the market and industry. At the same time, the platform is deployed and supported internationally.

Central data, GDPR proof, ISO certified

All data is managed centrally within one secure environment. Ternair meets GDPR guidelines and is ISO certified, so you can build and leverage first-party data responsibly.

Customer rating and experience

Customer satisfaction is central to the ongoing development of the software. Organizations choose Ternair because of the combination of flexibility, support and a platform that is not unnecessarily complex, but does grow along with their ambitions.

Want to know more about Ternair?

Experience it for yourself

Find out what Ternair can do for you

Interested? We'll show you without obligation how we can achieve your goals. If we're good at anything, it's connecting Ternair to specific issues.

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+31 (0)30 687 71 03

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interesse@ternair.com

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KNOWBANK

All about email

KNOW

What is email marketing?

We create a lot of interesting content about email marketing.

DEMO

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SUCCESS STORIES

You can achieve this with Ternair

Find out how our customers achieve success with Ternair.