What does it provide?
Understanding which audiences are most and least valuable
Overview of volumes by segment
Better alignment of marketing messages with behavior by target audience
Ability to deploy campaigns in a more targeted and effective way
Immediately deployable segments within Ternair Campaign
More control over customer development and lifecycle
Who is this for?
For organizations that want to better understand newsletter subscribers and drive expressions based on behavior and customer value. Particularly relevant for companies that want to differentiate marketing efforts based on customer value and behavior.
What question does this answer?
Which recipients are most engaged with my newsletters?
Which audiences are losing engagement?
How can I use email behavior for more targeted segmentation and follow-up?
What does the dashboard say?
The dashboard contains the following items:
Classification into 6 behavioral segments (customers and prospects) based on number of (real) opens and number of clicks in the Newsletter
Volumes and distribution by segment (emails and email addresses)
Filters for depth by campaign
Development of newsletters in opens and clicks over time
What are we going to do?
Brief intake to determine scope and available data
Setting up the classification model based on opens and clicks
Setting up 6 behavioral segments within the model
Setting up and delivering the dashboard with the agreed insights
Planning & investment
Price: €1950*
Delivery time: approximately 1 to 2 weeks
* To use the Newsletter Engagement Model (RFM) you need a custom report center