iFly KLM Magazine is KLM's international online travel magazine. With extraordinary travel stories and beautiful photography, it aims to inspire readers to go on a great trip. To realize KLM's future ambitions with the interactive magazine and inspire as many people as possible worldwide, KLM has enlisted the help of Ternair.
With iFly KLM Magazine, we want to inspire people to travel in the future, begins Marc Jansz of KLM. "An average passenger flies once or twice a year. With iFly KLM Magazine, we want to not only excite these people with special destinations, but also try to give them reason to take that trip with KLM. So the magazine formula focuses mainly on destinations. Recently we released our anniversary edition, the 50th edition, for which a special URL has been created: iFly50.com."
KLM uses several methods to distribute iFly KLM Magazine. "E-mail is one of the distribution channels to spread the word about the magazine, but also by far the most important one," says Marc Jansz. "Until some time ago, we were using a solution for this that proved operationally not strong enough to go into the future and achieve our ambitions, namely to roll out iFly KLM Magazine globally in multiple markets and languages. With the existing solution, that would mean going to disproportionate efforts to achieve that."
Based on a previous collaboration, KLM has re-engaged with Ternair, a party using the Ternair Marketing Automation Platform. "Ternair Marketing Cloud enables us to easily start sending emails to even many more countries in even more languages," Marc Jansz emphasizes, "This is possible because this tool provides dynamic handling of all kinds of data elements. In this way, our ambition is within reach and also in a (cost) efficient way."
