Data connectivity: what is it and how does it work?

Why data connectivity?

Data connectivity combines a number of fine benefits for e-commerce, B2B and B2C:

• Get (real-time) access to all data

  The interconnectivity makes data available to every department within the organization, rather than in separate data silos. POS data, email data, transactional data, crm data, website behavior data, public data and customer service data can be combined.

• Improve the customer experience and increase service levels

  The mutual exchange of data enables higher service levels, thanks to a better understanding of what customers do and what they care about.

• Comply with regulations and ensure security

  Thanks to data connectivity, you manage access to data and comply with strict guidelines and regulations through secure connections.

Data connectivity strategy

A strong data connectivity strategy is based on the processes within your organization. A good picture of how you work and what is important lays the foundation for making the necessary data available.

The strategy requires structuring the data landscape so that you can technically map out what is needed in terms of data flows. This is followed by connections and data mapping. Then, an important starting point for a good strategy are monitoring the connections and monitoring to intervene if something goes wrong.

Software for data connectivity

With software for data connectivity, you connect the application you want. You don't depend on existing integrations. Through remote connect, APIs, webhooks, ftp, every conceivable application, software solutions and interfaces. You may be using Microsoft Dynamics 365, Kerridge, EasyPos, Unit4, Exact, SAP, Magento, Lightspeed, Adobe, Visma, NetSuite, AFAS, WooCommerce, Shopware, Icecat or Akeneo. These are just a few examples of what you can connect with software thanks to data connectivity.

Data connectivity at Ternair

At Ternair, we help you connect all data smartly. We do this without fuss and without wasting time, thanks to software that you can easily get started yourself.

You can also easily export data for reporting or analytics yourself by creating datamarts with the desired output and linking them to your application.

Our approach

With our solution you can avoid exports and imports and expensive management. For example, you link data sources that you can immediately combine and activate. And if fields change, you change them directly in Ternair. This means that (data) marketers can work with it much faster and have real-time data at their disposal.

You then segment and transform the data to launch campaigns (real-time, trigger-based) at online and offline locations, even if you want to ensure maximum customer friendliness from a omnichannel approach.

FAQ: frequently asked questions about data connectivity

• Isn't data connectivity incredibly complicated?

  Although it's complicated, we make sure with our software that you notice as little of it as possible.

• Does data connectivity require customization?

  If integrations don't already exist, create them through the tooling, without expensive consulting. At the same time, many integrations already exist that you can use immediately. So no restrictions, but also "Plug&Play. That makes a difference in the possibilities that you get via existing 'Plug&Play' packages such as ActiveCampaign and Hubspot (many integrations, but just not the ones you need, and therefore customization is required), in the costs, and makes it possible to realize solutions much faster.

• What data sources can you link?

  Our software links every API. See all standard integrations here.