Why data connectivity?
Data connectivity combines a number of fine benefits for e-commerce, B2B and B2C:
Get (real-time) access to all data
The mutual connectivity makes data available to every department within the organization, rather than in separate data silos. POS data, email data, transactional data, crm data, website behavior data, public data and customer service data can be combined.
Improve customer experience and increase service levels
The mutual exchange of data enables higher service levels, thanks to a better understanding of what customers do and what they care about.
Comply with regulations and ensure security
Data connectivity allows you to manage data access and comply with strict guidelines and regulations through secure connections.
Data connectivity strategy
A strong data connectivity strategy is based on the processes within your organization. A good picture of how you work and what is important lays the foundation for making the necessary data available.
The strategy requires structuring the data landscape so that you can technically map out what is needed in terms of data flows. This is followed by connections and data mapping. Then, an important starting point for a good strategy are monitoring the connections and monitoring to intervene if something goes wrong.
Software for data connectivity
With software for data connectivity, you connect the application you want. You don't depend on existing integrations. Through remote connect, APIs, webhooks, ftp, every conceivable application, software solutions and interfaces. You may be using Microsoft Dynamics 365, Kerridge, EasyPos, Unit4, Exact, SAP, Magento, Lightspeed, Adobe, Visma, NetSuite, AFAS, WooCommerce, Shopware, Icecat or Akeneo. These are just a few examples of what you can connect with software thanks to data connectivity.
Data connectivity at Ternair
At Ternair, we help you connect all data intelligently. We do this without fuss and without wasting time, thanks to software you can easily get started yourself.
You can also easily export data for reporting or analytics yourself by creating datamarts with the desired output and linking them to your application.
Our approach
With our solution you avoid exports and imports and expensive management. For example, you link data sources that you can immediately combine and activate. And if fields change, you change them directly in Ternair.
You then segment and transform the data to start campaigns (real-time, trigger-based) at online and offline locations, even if you want to ensure maximum customer friendliness from an omnichannel approach.
FAQ: frequently asked questions about data connectivity
Isn't data connectivity incredibly complicated?
Although it's complicated, we make sure with our software that you notice as little as possible.
Does data connectivity require customization?
If integrations don't exist yet, you create them through the tooling, without expensive consultancy. At the same time, many integrations already exist that you can use immediately. So no restrictions, but also "Plug&Play. That makes a difference in the possibilities that you get via existing 'Plug&Play' packages like ActiveCampaign and Hubspot (many integrations, but just not the ones you need, and therefore customization is required), in the costs, and makes it possible to realize solutions much faster.
What data sources can you link?
Our software links every API. See all standard integrations here.
