AI marketing: what is it and how does it work?

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Whitepaper AI marketing

What is it and how does our solution work?

AI marketing adds powerful intelligence to data you collect as an organization. With Advanced Analytics and AI models, you get the most out of the knowledge you gather from data about your customers' behavior and needs. With our software, you lay the groundwork for automated campaigns, which allow you to get the most return on marketing investments you make.

What is AI marketing?

AI stands for Artificial Intelligence, or artificial intelligence. It involves systems that learn, such as by looking closely at collected data. Computer models get input on key starting points to create sophisticated analyses based on that.

With our software, you combine that artificial intelligence with marketing best practices. That creates a technological collaboration that leads to smart campaigns based on automated systems. That saves time and effort, while responding intelligently to what customers are actually looking for and need.

How does AI marketing work?

You collect important and valuable data, feed AI models with it, and thus create campaigns that match exactly what is needed. You then use Advanced Analytics to determine which campaigns lead to the highest returns.

What does AI marketing deliver?

The analysis of a lot of data requires enormous computing power. Artificial Intelligence takes all the input data into account, analyzes the complete picture and makes recommendations based on it. It prevents you from overlooking anything and points you to the common threads that provide opportunities for additional optimization.

Our software helps you create smarter campaigns, automated to deploy at scale. Leverage the most valuable data and technical capacity to take your marketing to the next level.

AI marketing at Ternair

At Ternair, we help you integrate the power of AI marketing into your campaigns. Our software helps you collect valuable data and aggregate it into "mappings. This forms the basis for putting together desired configurations. You then use an API to offer those configurations to any partners, suitable for Analytics and AI models.

Our approach

Activate AI for your campaigns, leveraging the technological opportunities of today. For example, use next-best-actions from recommenders, to automatically optimize your content, campaigns and channels. This helps to attract more visitors, ultimately increasing your online revenue.

Create a feedback data loop. Use the results of AI-driven marketing campaigns to further enrich and optimize them. With actual campaign data, you get the most out of it and can refine in detail. The result is an optimal campaign that uses available resources as efficiently as possible.

FAQ: frequently asked questions about AI marketing

  • What does AI add to marketing?

    Thanks to AI, it is possible to analyze much more data in a structured way. You no longer overlook anything because you use automated capability to find out exactly what customers need.

  • What do my customers gain from AI marketing?

    Thanks to AI marketing, you improve personalization. You can analyze and directly process more data to further improve and enrich campaigns based on automated insights.

  • Is AI marketing right for my business?

    We help large and smaller organizations with our software for AI marketing. Linking data to smart systems and advanced Analytics helps work more efficiently. That means we can even achieve cost savings while you benefit technologically from what's possible.

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