What is newsletter software and how does it work?

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Whitepaper Newsletters

What is it and how does our solution work?

Send personalized newsletters to customers and associates to stay in touch with your target audience. With our software you send digital newsletters that use all the variables in your data. Recipients can decide which emails they want to receive or not. Use the customer profiles from your data to dynamically personalize personal information, sender, subject, images and content. Discover the endless possibilities for yourself.

Why send e-mail newsletters?

E-mail newsletters are traditionally the most direct form of online marketing. It is a great way to get or stay in touch with your target audience. Send emails not only to existing customers, but also to other interested parties or (potential) new customers.

E-mails reach the recipient directly, in the personal and/or business inbox. It is a direct communication channel, which you can use in many ways. Send an informative, commercial or activating message. You decide what you send, tailored to what the target audience likes to see and read from you. Sending e-mail newsletters is a good way to keep your customers' attention and to offer new products or services.

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What does sending newsletters yield?

Customers using our software are seeing increases of up to 300% in conversion. Email marketing is great for remarketing. Want to re-engage customers with the products they previously put in their shopping cart? Or with the topic they downloaded a white paper about?

You can use our software to send newsletters to re-engage customers via email. The direct communication channel allows you to directly convey what you would like to offer.

  • Personalized email newsletters

    Use our newsletter software to easily personalize the emails you send. Tailor the content to what appeals to your target audience or a specific segment.

  • Stay in touch with your target audience

    Send regular email newsletters to stay in the spotlight. Vary the frequency and test what works best at the bottom line.

  • More sales from new and existing customers

    Gain more sales from both new and existing customers. Create newsletters that excite, arouse curiosity and prompt action.

Send newsletters: the best software

With our software you can make it very easy for yourself to send newsletters via e-mail. So you don't have experience with that yet or are you looking for advanced features to personalize and grow your email list? We offer you the program you are looking for.

  • User-friendly email newsletter program

    Have you never worked with such a platform before? Easily create email newsletters in your own house style. Employees can start using them right away.

  • Advanced personalization options

    In the meantime, numerous advanced personalization options are available. Tailor emails to a specific segment within the target audience and increase conversion and sales.

  • Compliant with GDPR and other legislation

    With our email newsletter platform, you automatically comply with GDPR (AVG) and other important privacy legislation.

Program: send newsletters

Use available templates, personalize for target audience or a specific segment and send emails on a regular basis. Use the newsletters to announce new products, promote promotions or offer relevant information to your target audience.

View which emails you have sent, view opens, clicks and heatmap results to optimize your emails.

Automatically comply with legislation

You automatically comply with the important legislation that applies to email newsletters with our software. Are you concerned with the AVG or the international GDPR? We've taken this into account so you don't have to worry about it. For example, recipients always have the option to unsubscribe. What's more, you use a multi-level opt-in registration, neatly following the guidelines and rules that apply.

E-mail newsletters at Ternair

Your newsletter readers control entirely which emails they want to receive. Moreover, they sign up with a double confirmation, so you comply with all applicable legislation.

Then you use our software very easily, thanks to its intuitive design. This means that you send your target audience emails that match their needs. You notice this by the increasing conversion rate, the high percentage of recipients who open the email and at the bottom of the line by the extra revenue you make.

Our software

Thanks to the advanced possibilities you can personalize in detail and work on the open-rates, the click-through-rates and of course the revenue (from retargeting) that you make with it.

Thanks to the advanced possibilities you can personalize in detail and work on the open-rates, the click-through-rates and of course the revenue (from retargeting) you make with it. At the same time, we make sure that even employees without experience can start using it right away. Request your free demo or download our white paper first to read more.

FAQ: frequently asked questions about newsletters

  • Do newsletters still work for my target audience?

    Sending newsletters via email works for almost every target audience. Our clients use it as a direct form of online marketing. Reach your target audience with the right personalized content.

  • How do I know what email newsletters deliver?

    In our email newsletter software, you can easily see how many recipients received, opened and clicked on the email. This allows you to see exactly what customers are interested in and you can easily respond accordingly.

  • Can I create my own design?

    You certainly can. Create emails quickly and easily and create an unlimited number of templates in your own style. Just use the drag-and-drop editor or easily copy your HTML.

Experience it for yourself

Find out what Ternair can do for you

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