Marketing automation for staffing and recruitment

Sollicitatie | Ternair

Automatize content for the Applicant Journey to offer candidates exactly the right information at any time. Build strong and long-term relationships that deliver great value with automated personal communications. Ternair provides software for marketing automation for recruitment and selection, tailored specifically to your needs within this sector.

Why marketing automation for staffing and recruitment?

Organizations such as Carriere.nu, Staffing Associates, Feadship and Connetix that are already working with our platform are turning job seekers and candidates into loyal customers. They collect, match and activate customer, behavioral and vacancy data. It forms the basis for relevant communication that leads to a better customer experience, less drop-off and better, faster placements.

A recruitment marketing automation solution makes all data sources accessible as easily and quickly as possible. So integrate customer data from the ATS with website behavior data, for example. Add in input from social media and email to get as complete a picture as possible.

That picture forms the basis for smart marketing automation, especially suited for recruitment and selection. Approach candidates interested in a specific position, offer them the information they are looking for and ensure the smoothest possible application process. With the right information and smart automation, marketing becomes a lot easier while pushing the right buttons with candidates.

What does marketing automation for recruiting provide?

Marketing automation software for recruiting makes it easier to offer candidates a fine experience. Meanwhile, within the organization, you ensure that all parts of the process are well aligned. For example, you create opportunities to personalize job pages unique to each candidate.

  • All process parts intertwined

    Automation creates value when the different process parts are intertwined. Align the front end and back end for higher-quality candidates who have the right expectations for a job opening or position. Meanwhile, thanks to recruitment marketing automation, you offer those candidates the best (digital) experience.

  • Everyone a unique job page

    Personalize based on smart automation. Use data from different sources to put together a unique job page, for example. This will appeal better to the candidate, giving you a much better chance of standing out and prompting the desired action.

  • Ideal for internal mobility

    Use our marketing automation software to attract new talent as well as for internal mobility. A lot of data is available especially for vacancies for existing employees, so marketing automation comes into its own. Let our software do the work, tailored to the objectives you define.

Marketing automation for recruitment and selection: the best software

Our advanced software lets you collect, combine and optimize available data. Recognize within website visitors the suitable candidate by identifying them and then following them closely. We let you discover, step by step, who is most likely to be the best fit for the vacancy at hand.

  • Exactly the right information

    With our marketing automation software, you send each candidate exactly the right information. Categorize candidates based on their step within the Candidate Journey and tailor communications accordingly.

  • Handy automation for candidates

    Send candidates coming to apply a handy SMS with directions exactly at the time they leave. Use our automation to be extra attentive and help candidates with what they need.

  • Easy to personalize

    Personalize a job page or the message you send to candidates. Our marketing automation for recruitment and selection ensures that you speak to everyone as personally as possible from the start.

Marketing automation platform

Use our marketing automation platform for recruitment and selection to give candidates the best (digital) experience from the start. Optimize the Applicant Journey or the Candidate Journey using insights from the data you collect.

With our software, you do it very user-friendly and intuitively. Optimize the process you have already set up or start from scratch to the last detail. With our software you offer candidates the best experience, so you increase the chance that they will be happy to come and apply for a job with you.

Marketing automation at Ternair

At Ternair we are your specialists in marketing automation, for example for recruitment and selection. We have a lot of experience with our software for recruiters, for large employers and for others looking for new candidates. Our specialists will be happy to tell you more about the specific possibilities.

FAQ: frequently asked questions about marketing automation

  • What data sources can I link?

    Link all kinds of data sources, for example, with customer data from the ATS and data on website visitor behavior. Combine MyAccounts, social media and data from emails for the most complete picture possible.

  • What can I personalize?

    Personalize the job page candidates see and the communications you send. Create an optimal Candidate Journey, tailored entirely to what a candidate values or likes to see from you.

  • Do you have experience in recruitment?

    Yes, we work for several recruitment agencies and large employers who do their own recruitment. We know what is important in recruitment, so we have optimized our recruitment software for that.

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