Personalizing with a 360-degree customer view
The 360-degree customer view allows you to personalize. That provides at least three benefits:
Better understanding of your customer's needs
You better understand who you have in front of you. That makes it easier to execute a customer management strategy. It prevents you from relying on the latest communication with a customer. Instead, you take into account all the information you have from the customer.
Strengthen collaboration and increase cross- and upsell
The customer view helps (further) improve collaboration between sales, marketing and, for example, customer contact center. A better understanding of the customer and of needs makes it mutual to resolve customer service inquiries and complaints as desired and to exploit sales opportunities.
Better predictions
With all customer data in one place, it becomes easier to make analyses and predictions. Salespeople can better assess their opportunities, while you can adjust the organization based on actual data as needed.
Use our Customer Data Platform functionalities and Marketing database to gather valuable insights and information. With that, you lay the foundation to personalize your business. Then you benefit from data-driven marketing that helps you provide your customers with relevant information and offers. You'll have a much better understanding of who you have in front of you, making it easier to tailor your offerings accordingly.
360-degree customer view marketing strategy
A good 360-degree customer view strategy ensures that customers are at the center of a (marketing) organization's direction through a proven integrated customer view.
Our software helps you collect customer data, aggregate it and then gain insights from it. For example by deploying Advanced Analytics, in the future possibly even Artificial Intelligence models, such as a recommender that indicates which message you can best send through which channel per individual customer. These insights thus form the basis for making better decisions, both to better address the target group and to better help customers and steer operational processes. Think delivery times, invoicing, logistics processes, onboarding and inventory management. With the right strategy for a 360-degree customer view, customer satisfaction increases and you attract more new customers.
360-degree customer view at Ternair
With Ternair, you use Customer Data Platform (CDP) functionalities that enable you to combine, transform, supplement and prepare customer data for 1-to-1 communication. In addition, you can start categorizing data sources such as Leads or Individual website clicks, and you can add a 360-degree marketing database. In it, you combine customer data to calculate the "golden record," capture all attributes and calculate new attributes to increase marketing opportunities. With attention to needs, usage and behavior, you create rich profiles that reveal what your customers expect from you.
Our approach
There is a lot of marketing technology on the market. Sometimes with software you need several complementary tools, so choose well. Some Our software and method differs from common CDP and Marketing Automation software because of its flexible data model. Our software adapts to your customer data with a direct connection, eliminating the need for time-consuming and laborious data-sync (import-export, fixed custom field mapping) and allowing you to start activation in campaigns directly from combined data. The valuable information this provides determines what data you need to collect, clean and combine for a 360-degree customer view rather than the other way around. Daily updates ensure that you learn quickly and dynamically what data is relevant to your customers.
In addition, you can build and adjust each segment daily as you wish, without burdening the data or IT department. That's your foundation for optimizing personalized interactions in every channel.
FAQ: frequently asked questions about the 360-degree customer view
What does a 360-degree customer view provide?"
The 360-degree customer view creates the ability to always use that data from customers that is important for a specific purpose (providing information, sales, conversion, payment, delivery, review). Thanks to a better understanding, you speak to customers in the right way and steer your organization where necessary.
Do you use existing customer data?
You use your own (first party) data, link additional data sources and transform the data you then combine. That way you create the best customer profiles for each campaign, based on all (real-time) available data. Uploading separate lists from which to segment is no longer necessary
What data can I collect?
You collect contact information, order information, payment information, behavior from mailings, on web push and app messages and on your websites, downloads and leads from trade shows and events, customer service communications and from reviews, among other things. You can combine this with publicly available data for enrichment or as a trigger to communicate. For example, sending a text message in the morning to specific customers because their region has a lot of traffic jams. The richest possible profile provides the best basis for continuously improving your positioning.
