Marketing automation for health and wellness

Gezondheid | Ternair

With marketing automation for health and wellness, you treat every client uniquely. You communicate tailored, exactly when it matters to clients. Meanwhile, you optimize conversion based on supply and demand, so the investment in marketing automation software always pays off more than it costs at the bottom line.

Why marketing automation for health and wellness?

Organizations like Cosmétique Totale and SpaOnline.com that already work with our platform turn interested parties into appointment-booking and repeat clients. They collect and activate customer and behavioral data. It forms the basis for relevant communication that leads to a better customer experience.

The rise of more and more private initiatives makes it important, even within the healthcare sector, to think about reaching, engaging and retaining clients. This does not have to be based on traditional online marketing and competition. It can also be done with maximum added value.

Our software for marketing automation makes it easier to offer visitors and clients the communication and information they are looking for at exactly the right time. Your organization grows on a value-added basis as you provide the best care for everyone who chooses your facility or practice.

The software combines customer data from reservation systems with that from the ERP system and online forms. Plus, with our software, you make everything available very easily and quickly to better serve both website visitors and clients. Bind and captivate customers with content that makes a difference or is specifically of value at the time of sending.

What does marketing automation deliver for the healthcare sector?

In the healthcare sector, it's important to communicate crystal clear, at exactly the right time. With our marketing automation solution, it is even possible to personalize and continually optimize that communication. That delivers at least three key benefits:

  • Better connection with every client

    Personalize communications to improve the mutual connection with clients. Our software helps reach, engage and retain clients longer.

  • Automate repetitive tasks

    Avoid spending a lot of time on repetitive tasks that can be automated just fine. Free up more time for personal contact and for what really matters.

  • Add value

    Provide maximum added value, for example with a reminder text message or relevant content that matches the care demand or needs of specific clients.

Marketing automation for health and wellness: the best software

Our software for marketing automation is especially suitable for healthcare and well-being. We know the importance of appointments, important client data and, for example, proper onboarding for employees. We understand the content needs because we work for multiple organizations within the healthcare industry.

  • Specifically for healthcare and wellness

    We have set up our marketing automation specifically for healthcare. Our software offers specific opportunities to personalize messages and remind clients of an appointment they have, for example.

  • Uniquely tailored to your organization

    At the same time, our solution offers all sorts of opportunities for unique customization. The result is marketing automation that takes repetitive tasks off your hands and enables more personalization and value-added communication.

Marketing automation platform

We developed a very convenient marketing automation platform specifically for the healthcare and wellness sector. That means it's easy to work with it, thanks in part to its user-friendly interface. Moreover, we like to set up the dashboard and the software so that everyone in the organization can easily work with it. The platform for marketing automation makes it possible to help each client uniquely and tailor communication to what is important to someone at that moment.

Marketing automation at Ternair

Choose our marketing automation for healthcare and well-being and offer clients the information they are looking for. For example, manage the appointment process, treatment process and payment process with dynamic content. This means that the content changes based on the process phase the client is in.

In addition, we offer options for personalized newsletters and other mailings you want to send, for example. This can all be done at the touch of a button, without employees needing to be experienced. Giving clients the best experience is easy because employees work with a system they can easily master.

Our solution for healthcare marketing automation makes it easy to schedule an automatic reminder text message on the day of an appointment. Or to ask again how a client experienced the treatment, so that you can connect the dots even better afterwards.

FAQ: frequently asked questions about marketing automation

  • What customer data does your software use?

    Our platform for marketing automation can combine all kinds of customer sources with data. These include data from the reservation system, from the ERP system and from online forms, for example. Combine all data in order to target clients and serve them in the best possible way.

  • How does the investment pay for itself?

    With our software, it becomes easier to offer (website) visitors exactly the information they are looking for. In addition, clients will be more satisfied, so they are more likely to recommend others to choose your institution or organization.

  • What it takes to get started?

    We understand that you may have little or no experience with marketing automation. Fortunately, that's not necessary either. Our specialists will explain the software and we will optimize the solution for how you want to use it within your healthcare facility.

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