What does marketing automation for publishers deliver?
With marketing automation for publishers, you make it a lot easier to serve every visitor and user the right way. Tune content to (website) visitors, readers and, for example, advertisers you want to encourage to action. With our platform you optimize for the target group you want to provide information or other content.
More effective incitement to action
Make advertisers more effective in inciting action or stimulate readers to take out a (trial) subscription and turn them into paying customers. Use data and specific insights to find out what works, and then optimize your communications.
Automated Content
Use automated content for the newsletter, for onboarding, to create more engagement on the website or any other platform. Thanks to our automation, much less time goes into that, so you and other employees can get back to the creative process.
Precisely the right information
Present exactly the right information at the right time that readers, visitors or advertisers are looking for. Use data to assess and ascertain their motivations and needs. With our marketing automation software for publishers, you'll be extra attentive and always observant from now on.
Marketing automation for publishers: the best software
Use the best software for publishers, when it comes to marketing automation. For example, encourage (trial) subscriptions and offer each reader a customized offer. Or drive advertisers to action, by presenting them with the arguments that are important for them to make an advertising decision.
For more paying subscribers
Encourage readers and other visitors to take out a (trial) subscription. Use insights from data to know what works. Personalize content and call-to-actions, for the most effective impetus to action.
The final push for advertisers
Tell advertisers what they want to know. Personalize the arguments and the offer, to win over advertisers to your magazines, online platforms and other forms of content to advertise in.
Intuitive automation and optimization
Our software works intuitively, to provide user-friendly automation and optimization. Discover more and more new features, which you easily integrate into the way you work to personalize content and tailor it to your target audience.
Marketing automation platform
Discover our marketing automation platform, which is especially suitable for publishers. Encourage readers to subscribe with you or target the advertisers you want to reach. Or target both, of course, because with our software you can easily personalize all the content you create.
Get started in a user-friendly way and experience how you as a publisher can get more out of the data you already collect. Link the various data sources, optimize and personalize the content and then reap the benefits.
Marketing automation at Ternair
At Ternair we have a lot of experience with marketing automation, specifically for publishers. For example, we helped a publisher organize 40 successful events a year, compared to only six before we came. Moreover, we helped publishers change from outbound to inbound, in just a year and a half.
We help publishers, such as Vakmedianet, BSL, MindCampus and Admitter, change, optimize and personalize. If you want to reach readers, users, and/or advertisers, we have the software and platform you need.
FAQ: frequently asked questions about marketing automation
Who can I reach with marketing automation?
Target readers you want to encourage to take out a (trial) subscription, target advertisers or other users of your platform or channel. You decide which audience you want to provide with personalized and optimized content.
What data do I need for this?
Use data on reading behavior and website visits, dig into email statistics or add other data sources. You decide what data you want to use or what you're going to collect, and then link it with our marketing automation platform.
What does marketing automation pay off?
On the bottom line, marketing automation for publishers pays off handsomely. Increase sales from (trial) subscriptions or get more advertisers to take action, advertising across the various channels or platforms you offer.
