One of the most crucial, but often underestimated, campaigns is the order confirmation campaign. The order confirmation email is more than a mandatory email. It is the first moment of contact with new customers, where the focus shifts from acquisition to retention. This article highlights the essence of an order confirmation campaign, why it's important, how to set it up and deploy it successfully with Ternair.
What is an Order Confirmation Campaign?
An order confirmation campaign includes (a series of) automated emails sent to a customer after placing an order. The primary function of this e-mail is to inform the customer of the details of the purchase, such as the order number, products purchased, shipping information, and payment confirmation. The campaign can also include follow-up messages, such as shipping updates and requests for feedback or reviews.
"Order confirmation emails have an average open rate of 70-90%, which is significantly higher than the average open rate for standard marketing emails, which is around 20-30%."
Why are Order Confirmation Campaign Important?
The order confirmation email is often seen as the most valuable email by customers. This presents opportunities for organizations for several reasons:
Increasing trust and customer satisfaction:An order confirmation email is often the first formal communication a customer receives after placing an order. This email not only confirms that the order was successfully received, but also reassures the customer that his or her purchase is in process. This increases trust in your brand and ensures a positive customer experience.
Incentivize upselling and cross-selling:Order confirmation emails provide an excellent opportunity for upselling and cross-selling. By including related products or offers in the confirmation email, you can encourage additional sales without coming across as pushy.
Increase brand awareness and loyalty:Through consistent and professional communication, you build brand awareness and customer loyalty. Customers will associate your brand with reliability and a positive shopping experience.
Reducing service inquiries:Clear and detailed order confirmation emails can reduce a large number of customer inquiries. When customers receive all necessary information immediately after their purchase, they are less likely to contact customer service for clarification, saving both time and cost.
"Transactional emails often have a higher CTR than promotional emails, with averages of 10-20%."
