Whitepaper 6 must haves for data marketers and analysts
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Data marketer, take the lead
If you are responsible for collecting data, extracting insights from it and translating it into business, then you also want to decide
How data is collected and accessed
With which to extract that insight from data
How you can translate that into business
Prevent ending up somewhere 'stuck in the middle' between IT, sales and other decision makers. Take initiative in determining must-haves, platform selection, vendors and processes. It will make your job a lot more relevant and easier!
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