IJsselstein, April 22, 2025 - Valk Solutions, a leader in retail software, and Ternair, a specialist in Customer Data Platform (CDP) and marketing automation software, have joined forces to help retailers better serve their customers.
The partnership unburdens retailers, wholesalers and (frachise) chains by unlocking all data directly in real time on the CDP. There, retailers can flexibly combine all their customer data and activate it in campaigns for customer engagement and increased conversion.
Ceesjan de Vos, marketing and sales director at Ternair:
"What you still see a lot of in the market today are solutions that either originate from online retail data and support that piece very well; and other software that focuses precisely on the other data streams. We combine the two directly and completely, and that helps many retailers a huge step forward. Even if you do not yet have very deep pockets or knowledge of such software and would like to be relieved of that."
Valk Solutions offers with ASPOS an integrated solution for retail, where all customer interactions - from checkout and self-checkout to webshop and app - come together on one platform. This gives retailers complete management and ensures a unified shopping experience both online and in the physical store. Ternair collects all this customer data centrally, adding sources as needed, for 1-to-1 marketing and communication. The CDP enables retailers to centrally manage all their customer data, both behavioral and customer data, and use it for personalized, automated campaigns that can also be sent out directly across all channels. The software is no-code, scalable and suitable for both SMEs and larger organizations.
Dennis Oudijn, Business Development Manager at Valk Solutions:
"Retailers have a wealth of customer data, but leveraging it for truly personalized marketing often remains a challenge. Thanks to our partnership with Ternair, we can now make that simple and effective. By cleverly combining data from all customer contact moments, we help retailers to create relevant, personalized campaigns that touch customers, at the right time and through the right channel."
This link immediately gives retailers many more possibilities than just linking to an email tool. They can combine data, calculate customer segments, optimize real-time communications, personalize loyalty programs and send cross- and upsells automatically. The integration is simple with support from both parties for a flying start. The collaboration between Valk Solutions and Ternair has already taken shape at multiple customers such as Bouwmaat, EP:Tummers and ILG Food Group.
About Valk Solutions
Valk Solutions is a leading player in the world of retail technology, with the ASPOS Unified Commerce Platform as its foundation. This platform is the beating heart of a modern retail organization, focusing on a seamless omnichannel experience and creating a fully streamlined customer journey for the customer.
About Ternair
Ternair is a Dutch software organization that helps companies optimize their marketing activities with a no-code Customer Data Platform (CDP) and marketing automation. Ternair offers scalable and user-friendly solutions for both SME and larger organizations, enabling them to make the most of their customer data.
Contact information:
Valk Solutions: www.valksolutions.nl; e-mail: info@valksolutions.nl
Dennis Oudijn: dennis.oudijn@valksolutions.nl
Ternair: www.ternair.com; e-mail: info@ternair.com
Ceesjan de Vos: cj.de.vos@ternair.com
